In our last post about Pinterest, we discussed why each property management group should have a Pinterest account. But how do you get creative with your account without being too salesy?
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News
Following the announcement that the federal government will be implementing a pilot program in the first quarter to sell Fannie Mae, Freddie Mac and...
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Apartment building sales continue to remain strong, but in some areas investors are opting to invest in properties in cities rather than the suburbs....
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NeighborWorks America invested over $1.3 billion in rental housing over the course of its fiscal year ending Sept. 30. The organization consists of 235...
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How to Attract “Generation Y” Residents for Your Rental Properties
Posted on 23. Jan, 2012 by Marc Courtenay.
Believe it or not, there are up to 80 million people between the ages of 16 and 29 who will be filling your vacancies in the year ahead.
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Should Your Property Management Company Investigate Pinterest?
Posted on 17. Jan, 2012 by Charity Hisle.
With over 4 million users, Pinterest is now in the top 10 list of social networks! It is a unique (and public) website that allows users to organize and share images and videos from across the web with one another. Think of Pinterest as an online bulletin board!
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Top Reasons To Be Optimistic About Real Estate Market In 2012
Posted on 16. Jan, 2012 by Aaron Bosshardt.
Every agent I have has positive feelings about the year 2012. What’s even more shocking is that bank executives I have been talking to are positive for the first time since 2008. If you are a looking to perfectly time a long-term purchase of real estate, then this might well be the year to do it.
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If you find yourself neglecting the small items, you’ll soon be on the hot seat for more expensive repairs. Building managers can find themselves with a run-down, in-desperate-need-of-repair building a lot sooner that they think.
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Rental Housing and Apartment Rental Market Trends for 2012
Posted on 04. Jan, 2012 by Marc Courtenay.
The year 2011 will go down in history as the year when the rental housing and multifamily apartment rental markets began to tip in favor of owners and landlords.
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What Property Managers Need to Know Now About the Real Estate Market
Posted on 30. Dec, 2011 by Marc Courtenay.
Property managers need to streamline the application and screening process of filling vacancies. Finding good renters in this economy is becoming a numbers game. The better you know the condition of the housing market in your area, and the more potential renters you can reach and process, the more you’ll succeed.
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30 Tweet Ideas: Part 2 of the Twitter Series for Property Managers
Posted on 22. Dec, 2011 by Charity Hisle.
Twitter is one of the most difficult social networks to explain and to learn for property management professionals. Often I hear questions like, “What do we say?” or “Who are we talking to?” Let’s try to clear up the confusion today!
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I remember when I first started in the apartment industry, someone told me to always ask my residents if there was anything in their apartment that needed fixing.
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While the holidays always make us think about ways to engage residents in the holiday spirit, there are many activities and events that property managers can organize and easily implement that can be used not only during the holiday season, but throughout the year.
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With marketing activity being ramped up in a tough rental market, property managers are sometimes guilty of neglecting property maintenance. Warning: you do so at your own risk.
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The year 2012 is almost upon us. You staff has worked long and hard to fill the vacancies, please the residents and fulfill the expectations of your clients. So it’s time to show them how much your appreciation while at the same time reinforcing their positive efforts to help your property management business to grow and “flourish.”
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What is Twitter? Part 1 of the Twitter Series for Property Managers
Posted on 05. Dec, 2011 by Charity Hisle.
Believe it or not, the world has not abandoned Twitter, in fact, just the opposite. While Facebook and Google Plus use are declining, Twitter is gaining users globally. The average user sends a half a Tweet per day and the site has reached 360 million registered users.
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There has been a recent influx in lawsuits by employees in the property management business. After much consultation and defense of employers in this industry, it has become clear that many employers fail to correctly pay taxes on lodging credit. One of the major problems employers have is grasping the understanding that lodging credit is still “compensation” for tax purposes.
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On a recent family vacation, we went to Seaworld (you probably guessed that by the title of this blog post). After paying the fairly hefty entry fee, we headed straight to the dolphins because they are my girl’s favorite at Seaworld.
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A recent set of circumstances helped me to realize that property managers might want to know how owners and investors go about selecting a manager for their property.
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It’s been a tough economy particularly for housing these last few years. Only in recent months have there been any concrete signs of recovery. It’s a buyers market for those looking for housing with record low mortgage rates and record low prices. But for some, renting makes much more sense economically, particularly for the short term, which is generally less than five years. So how do you convince someone that it’s in their best interest to rent?
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College and university campuses are increasingly defining sustainable practices for their campus communities. This is, in turn, raising the bar for students’ off-campus expectations.
If your property is near enough to a campus to provide housing to students or staff, take a moment to assess any green attributes that could be leveraged to attract eco-conscious tenants. If you discover your property doesn’t have much to boast about, let this exercise be an incentive to you to explore adding a few green assets to your property.
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Frozen pipes. Drafty rooms. Broken tree limbs. Ice dams. These are just a few of the potential joys winter offers to the unsuspecting property owner — in addition to, of course, regularly shoveling and de-icing sidewalks and driveways.
Here are a few things to put on your list for winterizing a property so you stay curled up on the sofa with a cup of hot cocoa instead of trudging out into the cold to fix something at your rental property.
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The buy-versus-rent question is particularly relevant right now as we see home prices continuing to decline and interest rates on new mortgages also going down to the lowest levels in 60 years. Back in April of 2010 The New York Times did an impressive job of explaining the ratio that helps define whether it is economically more sensible for residents to buy or rent their housing.
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While the number of renters in the market has increased in the last few years, retaining good tenants can still pose a problem for property managers. Maintaining a current tenant is much less expensive than locating, approving, and moving in a new tenant. Of course the nature of renting itself is often transient; many people rent while looking for a home to buy, others only in the community for a short period of time.
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Grow Your Property Management Business with New Investors
Posted on 20. Oct, 2011 by Marc Courtenay.
These are the “better times”, when interest rates are their historical lowest and the number of people needing rental housing is growing exponentially with each passing year. As one publication stated it, “However, in real estate, the right time, the most advantageous time, is always the present.”
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While there are many companies that specialize in either multi-family property management or single family home management, some companies are able to do both successfully. If you’re currently making the transition from multi-family to single family home management, or are adding home management to your menu of services, there are a few things you will need to take under consideration:
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Let Your Owners Know You’re a Source for Real Estate News
Posted on 03. Oct, 2011 by Marc Courtenay.
Give owners some ideas on how they can take advantage of today’s real estate and financial trends. Impress them with your creativity and business acumen.
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Tenant referral fees can be a great way to increase occupancy rates without spending a lot of money advertising. There are many advantages to instituting a referral program, including the following:



