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May Property Management Marketing Ideas

Posted on 07. May, 2010 by Heather Blume in Marketing

I know that by the time I start seeing snippets of sunshine peeking through the Seattle clouds, the rest of the country must be 3 or 4 weeks into the beautiful weather that late April and Early May bring. You know, those awesome days before the crushing heat and humidity set in – what I like to call, “open window weather.” As long as the outside is enticing, people will do the most that they can to spend time in it, which hopefully means a spike in on-site traffic for you!

Here are a few great ways to combat 30-year-high apartment vacancies and capitalize on May weather marketing:

I Want to Ride My Bicycle
May is national bike month, making it only natural to tap into the desire to spend time out in nature! If you are a property in a bike friendly place, why not offer to get your potential residents “moving” by tying a new bike to their concession? Numbers don’t lie – bike sales are up by 8-12% nationally. Not only does this concession cost less than “FREE RENT”, but it can prove to be incredibly enticing for certain demographics, such as the eco-friendly crowd, the person buying who has kids (who are far more likely to see the immediate gratification in this idea), and the idea works great for a property that charges for parking or for a property in an a busy metro area where not everyone is always going to have a car. If you want to kick it up a little, check out the new trend in electric powered bicycles. They’re already all the rage in London, and it’s not too long before the fad crosses the pond!

When Life Gives You Lemons
Remember how cute those neighborhood lemonade stands are in the summer time? Why not grab on to that for your weekend traffic? Either take shifts or move your office outside to the front of the community for the day and offer to show your new residents how your property can really take lemons and turn them in to lemonade! (Worried about missing phone calls? I’m on it! Just forward your phones to the property cell phone while you’re minding the store!) This is a fun and laid back idea not only for your new residents, but also for your staff! And you might think about letting your staff dress down a bit for the weekend – when was the last time you saw someone run a lemonade stand in a suit?

myPad
Some people are so tied to technology and their electronics that it’s hard to get them outside. There’s little doubt that the big player in electronics currently is an iPad. Again, this is a purchase that perhaps someone might not make for themselves, but an offer for them to get an iPad (or even a chance to win one) when they choose to make your apartment their “myPad” is a catchy special that will get attention! This sort of an idea works best with a young Gen X to Millennial demographic, so if you work on a 55 and over property, you might not want to try this one.

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Tags: Marketing, move-in, resident retention