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June Property Management Marketing Ideas

Posted on 10. Jun, 2010 by Heather Blume in Marketing

June is a month with amazing marketing possibilities! With the kids getting out of school, the sun beating down and the days getting as long and bright as possible, how can we expect our traffic and touring numbers to do anything but shoot through the roof this month? Here are a few of creative ideas to help you stand out and compete with the other properties on a prospect’s agenda for the day.

Treats!
I’ve talked about this often before, but it bears repeating: EVERYONE has cookies and coffee. Once everyone has something, it’s no longer memorable, so try something new for the month of June. Instead of cookies and coffee, try offering Root Beer Floats! I know very few people who would turn one down, and it makes for a good conversation springboard. It also opens the door to talk about resident events, because if you’re willing to try this for your future residents, just consider what you do for the people who ACTUALLY rent there!

I Need a Vacation
Travel is back in this year! Granted, due to a record year of unemployment, you would think a lot of people would be embracing that stay-cation again this year, but according to recent reports, the tickets have been booked to a lot of the usual vacation wonderlands. But what about those folks who couldn’t quite make it happen this year? When a person isn’t able to do what the majority of their peers are doing, they feel left out; a bit of psychology can be a powerful ally in marketing! Consider working with a local travel firm to get discounted or all in one vacation packages that you can use as a rental/renewal incentive. Cruises have seen resurgence in popularity over the last few years because they are more affordable and all inclusive than some other travel packages, but if you have some great attractions within four hours of your property, a weekend get-away might be a great marketing idea as well.

Local Festivals
This one might be a little far for some, but when we move into the warmer months, we also move into the festival months! Local festivals and events can be a great way to generate traffic for your property. If your property is located near the festival (or if you’re lucky enough to be across the street!) and you have air conditioning in your clubhouse, consider offering it up as a relaxation station for overheated folks. Another way to capitalize on a local festival is to actually sponsor a booth. Usually the pricing is reasonable, and if you offer something fun like face painting, or balloon animals, you’ll get the chance to talk with people all day. Check with your team and see what talents they hold that could be useful for a booth this year. (The face painting booth might also be an interesting idea to experiment with if you have a local weekly farmers market in your area.)

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Tags: community, Marketing, resident retention