The natural evolution of Search Engine Optimization for property managers is Digital Asset Optimization (DAO), the optimization of all of your online content. This includes images, audio files, video’s and even PDFs. Anything you place online has a keyword title, meta tag and a clear description to influence search engines.
Once you’ve optimized your website, consider optimizing all of the content within your website. If it can be searched, it can be optimized. The goal is to improve your competitive advantage by increasing visibility within search engines. This will bring benefits such as recruiting, increased sales and lower customer support costs.
Start by creating all of your files with optimization in mind. Use keywords within the title to describe the contents within the file. Almost every file you create has a “properties” option.
Here’s are a couple examples.
You have a new PDF to upload to your company website:
- Instead of naming the file Brochure.pdf you could name it Downtown-Dallas-Pets-Welcome-Riverbend-Apartments.pdf
- Go to File ->Properties and fill in all of the fields under the Description tab: Title, Author, Subject, Keywords, and Additional Metadata
You want to update a pool photo on your company Facebook page:
- Instead of naming the image pool.jpg you could name it Downtown-Dallas-Riverbend-Apartments-Pool.jpg
- Go to File ->File Info and fill in all of the fields under the Description tab: Title, Author, Author Title, Description, Rating, Description Writer, Keywords, Copyright Status, notice, and URL
As technology improves, techniques to improve search engine ranking will become more time consuming to implement. Those that make the time to develop and implement a proper SEO and DAO strategy will be on the right track to reaching their business goals. To take it a step further, consider optimizing your property management Facebook page as well.