iPad – Beyond the Cool Factor

iPad – Beyond the Cool Factor

Posted on 19. Jul, 2011 by in Technology

If you’re trying to justify the purchase of tablets to your company, you’re going to have to have more than a strong, “I want it because it’s neat,” factor. With all the programs that have been coming out with great tablet integrations and apps, on site teams are salivating over these little toys. In fact, over the last 18 months I can’t even count how many people have told me how great leasing with a tablet can be. It’s cool. Prospects love playing with it. It gives you that nifty techie edge to your apartments.

But did you know that the uses of Apple’s iPad can extend straight to your bottom line? I’m talking about NOI here, ladies and gentlemen. Not the leases we might get, but the delinquencies that we already have.

That’s right – Your ADL can benefit from a little tech touch up.

I got turned on to this idea by a property manager out here on Mercer Island who, rather than just printing out the ADL letters and mailing/taping them to resident’s doors (which always looks so classy!), sends their people to knock on doors at the end of the day to remind residents of their balances in person.

Uncomfortable, you say? I would agree to an extent, but the diversion of the iPad makes this face to face, budget enforcing task a success for the property. When the resident answers the door, they greet the resident and let them know that they have an outstanding balance with the office, and then they OFFER THE CONVENIENCE of paying that outstanding bill, right there, online using the resident portal on their iPad browser.

Residents are more likely to pay right then and there because it’s not “out of sight, out of mind,” and they see it as a bonus that the management team came to them on their time and they didn’t have to remember to stop in at the office, or make time on a weekend to do so.

People will use your services if you make them easy to use by providing great customer service to go with them. Technology can enhance that level of service, and can enhance your budget and bottom line if you know how to get the most out of it.

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