About the Authors
Aimee Miller is the CMO at AppFolio where she is responsible for building awareness for the company’s web-based property management software, AppFolio Property Manager. Aimee has worked in product management, marketing and services for web-based technology companies and has held marketing positions at Citrix Online, Digital Island (Cable & Wireless) and other software organizations. It turns out that Aimee enjoys writing about lots of topics, including marketing! Follow Aimee on twitter.
Jonathan Brownfield is the Web Designer at AppFolio. In addition to promoting the AppFolio brand via the web and printed materials, he also leads their Search Engine Marketing (SEM) efforts. Jonathan was an early member of the Citrix Online marketing team prior to running his own graphic, web and sound design studio.
Marc Courtenay (LinkedIn) holds an MS in Psychology from California Polytechnic State University, and is a former senior vice-president of Investments for two major brokerage firms. Currently, he’s an investment publisher and analyst, as well as a financial editor, specializing in value stocks, precious metals, and emerging growth companies as well as the psychology of investing. In addition, he is a published author who has written a book and articles for investment newsletters. He has a special passion for the “Green Revolution” and is an avid believer in the “Green Economy” and all the profitable potential it holds for investors.
Heather Blume lives in Seattle and works in the Multi Family Housing Industry as a Consultant, Speaker, and Trainer for BTLD Consulting Services. She is an instructor for WMFHA and completed the NAA instructor training program. The great news is that she loves her job! She also loves marketing, resident retention, employee retention and writing for her own blog too – www.behindtheleasingdesk.com. You can connect with her on her blog or on twitter.
Robert Machado, President of HomePointe (www.HomePointe.com) CPM, MPM, is both a Certified Property Manager (CPM), earned through education and experience from the Institute of Real Estate Management and a Master Property Manager (NARPM) earned though education and experience from the National Association of Residential Property Managers. HomePointe is a Certified Residential Management Company (CRMC) earned from the National Association of Residential Property Managers. Robert has been in the the property management business since 1979 and founded HomePointe in 1982.
Charity Hisle advises industry professionals of all levels in implementing marketing strategies including Internet marketing, classified listings, and social media marketing. She is regarded as an emerging leader within the multifamily industry and is known for her innovative and unique insights regarding the use of social media tools by industry professionals. Charity consults with multifamily vendors and management companies on the benefits of leveraging social media and Internet marketing to attract and retain residents by creating customized strategies that are effective and measurable. Connect with Charity on her blog SociallyEngagedMarketing.com, Facebook, LinkedIn or Twitter.
Mike Levy is a very passionate entrepreneur who has written the book “50 Interviews: Successful Property Managers” and has started four companies providing services to property managers in the last six years (Levy Consulting, LLC, NorthernColoradoRentals.com, LLC, NoCoAds, and USAPropertyRentals.com, LLC). Michael lives in Fort Collins, Colorado and likes to spend his free time during the winter months downhill skiing at the Winter Park and Mary Jane ski resorts in the mountains of Colorado. Connect with Michael on his blog at Successful Property Managers, LinkedIn, and Twitter.
Mary Girsch-Bock currently lives in Rio Rancho, NM, just outside of Albuquerque. Mary is a successful business and technology writer, specializing in property management and law office technology. A contributing writer for a variety of publications including the CPA Technology Advisor, Mary’s first book was published in 2006, and she is currently working on another. Mary has over ten years of property management experience and has worked in both the Chicago and Las Vegas area markets. You can follow Mary on Twitter at twitter.com/marygibo.
Mike Brewer has spent fifteen years participating in the multifamily space. He has also worked in both the public and private sector and is presently employed as a Regional Manager for Mills Properties in St. Louis, MO. Mike has spent the last six years immersed in social media as it relates to marketing apartments. He entered the blogging world in early 2005 and has authored well over one thousand posts on topics ranging from maintenance to marketing. He is the proud Father of Ryan, Justus and Kate. Connect with Mike on his blog M Brewer Group, Facebook, Twitter or LinkedIn.
Jennifer St. James is an expert in content writing, blogging and social media marketing, and is currently an adjunct professor at U.C. Irvine, teaching an online course on Business Blogging. After 17 years in the communications and publishing industries, Jennifer founded Either/Or Media, a company providing custom wordsmithing, business blogging services and tailored résumé creation to clients both local and abroad. Her previous experience includes the editorship, art direction and creation of several magazines, as well as being a copywriter, designer and account manager working extensively with residential and hotel property management companies; residential real estate agents; luxury hospitality and retail brands; interior designers; and small business owners. You can reach Jennifer on LinkedIn, Facebook and Twitter, and through her personal blog, Tiny Kitchen Stories.