Archive by Author
New York’s Bedbug Disclosure Act
Posted on 01. Sep, 2010 by Aimee Miller.
In New York Gov. Paterson just signed into law the Bedbug Disclosure Act which requires landlords to tell prospective residents if there is a one-year history of bedbugs – now renters have the right to know about past bedbug infestations.
Continue Reading
Battle Over Smoking In Condos
Posted on 26. Aug, 2010 by Aimee Miller.
A hot topic is coming to head in Florida (keep reading….it’s a very clever pun!). Condominium owners are debating the right to smoke vs. the neighbor’s right to breathe fresh air.
Continue Reading
NYC Short-Term Apartment Rental Ban Approved
Posted on 04. Aug, 2010 by Aimee Miller.
The New York legislature passed a bill in early July that eliminates New York City apartment rentals that are less than 30 days. Many thought Gov. Paterson would veto this bill given his comments leading up to his decision.
Continue Reading
Indoor Garage in SoHo Turned Into Luxury Apartments
Posted on 29. Jul, 2010 by Aimee Miller.
$6500 for a 1-bedroom apartment in what used to be an indoor parking garage! The apartments do sound amazing – much larger than the traditional NYC apartment and many have terraces, large glass windows and 10-foot ceilings.
Continue Reading
Property Management Law with Daniel Bornstein (July 22 Webinar Recap)
Posted on 26. Jul, 2010 by Aimee Miller.
Daniel Bornstein, experienced real estate attorney, shares the top 10 property management pitfalls that cost business money and can potentially get them into legal trouble. Complete video after the break.
Continue Reading
Housing Activity Lowest Since World War II
Posted on 21. Jul, 2010 by Aimee Miller.
Today we read some depressing news about housing activity on the WSJ.com blog – the “lowest level of housing activity since World War II.”
Continue Reading
Live from the 2010 National Apartment Association (NAA) Convention in New Orleans!
Posted on 25. Jun, 2010 by Aimee Miller.
Live coverage from the 2010 National Apartment Association Convention in New Orleans!
Continue Reading
Contest Winner: How Much Does It Cost To Process A Rent Check
Posted on 24. Jun, 2010 by Aimee Miller.
We recently held a contest and asked property managers to guess the true cost of processing a monthly rent check. Property managers from all over the U.S. submitted their best guess and were automatically entered into a drawing to win a super cool Flip Video Camera.
Continue Reading
Obama’s College Apartment For Rent: Greatest Marketing Opportunity
Posted on 18. Jun, 2010 by Aimee Miller.
Not many apartments for rent make national news! And it is true, you probably won’t get the chance to market a property like this: “President Obama lived here and you can too!” It got us to thinking about new ways to help your apartment or house stand out from the crowd.
Continue Reading
How Property Managers Use Social Networking to Grow Their Business (Apr. 22 Webinar Recap)
Posted on 26. Apr, 2010 by Aimee Miller.
In this April 22nd webinar video recording, Mike Whaling, social media expert for the residential property management industry, talks about how property managers can use social media (think Facebook, Twitter, blogging) to connect with current and prospective residents as well as prospective owners.
Continue Reading
50 Interviews with Property Managers: 7 Lessons For Your Business (Feb. 24 Webinar)
Posted on 25. Feb, 2010 by Aimee Miller.
In this February 24th webinar video recording, Mike Levy, author of the book 50 Interviews: Successful Property Managers, shares the top 7 lessons he learned while interviewing successful property managers. He provides examples and ideas about how to incorporate these lessons into your business.
Read a case study on how Ray Scarabosio of Jackson Group Property [...]
Continue Reading
Chris Brogan’s Social Media Ideas for Realtors (That Also Apply to Property Managers)
Posted on 29. Dec, 2009 by Aimee Miller.
I love Chris Brogan’s articles and have been reading them for quite some time now. Chris is a renowned social media expert with a history of helping businesses create online relationships with their audience. So it was with great pleasure that I read his most recent post, “If I were a Realtor.”
Continue Reading
SoftwareAdvice.com Survey: How Are Property Managers Using Technology?
Posted on 23. Dec, 2009 by Aimee Miller.
SoftwareAdvice.com recently sent out a survey to learn more about how property managers are using technology in their business.
A few interesting highlights:
1. Almost half of the companies surveyed grew their business last year – either growing by increased revenue or more units. This is great to hear in a struggling market! But how did they [...]
Continue Reading
Preparing Your 2010 Property Management Marketing Plan (Dec. 15 Webinar Recap)
Posted on 17. Dec, 2009 by Aimee Miller.
On December 15 AppFolio hosted a joint webinar with Multifamily Insiders and brought in a special guest speaker, Lisa Trosien. In the video below, Lisa shares her perspective on marketing trends, social media, tips and creative ideas from around the country to help you create a great plan for marketing your vacancies and property management [...]
Continue Reading
4 Year-End Property Management Accounting Best Practices (Nov. 19 Webinar Recap)
Posted on 03. Dec, 2009 by Aimee Miller.
In a recent webinar, we reviewed four accounting best practices property managers should be doing to close out 2009 and prepare for 2010. We talked through these best practices and demonstrated how to enact them using our web-based property management software but they are definitely applicable if you’re using a different type of software.
Below is the full recording of the webinar
Continue Reading
Top 10 Property Management Pitfalls (Presentation by Daniel Bornstein, Landlord Attorney)
Posted on 17. Nov, 2009 by Aimee Miller.
On Thursday, Nov 12th we hosted a seminar in San Francisco. Daniel Bornstein, Landlord Attorney with Bornstein and Bornstein (www.bornsteinandbornstein.com) presented an insiders view on how to avoid common property management mistakes that cost your business money and result in potential liability.
View more presentations from AppFolio
Top 10 Property Management Pitfalls
Failure to draft and execute outstanding [...]
Continue Reading
Interview with Todd Breen, President of Home Property Management – Being Profitable with Section 8
Posted on 24. Sep, 2009 by Aimee Miller.
Recently I had the opportunity to chat with Todd Breen (South East Regional Director, FARPM; Faculty at the Property Management Academy in Florida) about how his company (www.624home.com) makes the Section 8 program profitable. While I was stuck in the office, Todd was actually spearfishing on a yacht in Florida…this is the fish he [...]
Continue Reading
Keeping up with the Jones’s: Compare Away!
Posted on 21. Sep, 2009 by Aimee Miller.
Here are three sites I’ve found that help property managers compare things that are worth comparing:
Average rental rates
This is a helpful tool from RentBits (link). It lets you compare rents for apartments and houses in many geographic areas. It has an easy interface and you can see both the average and median prices over the [...]
Continue Reading
Website Best Practices for Property Managers (Sept. 15 Webinar)
Posted on 15. Sep, 2009 by Aimee Miller.
In a recent survey of residential property managers, we found that 83 percent plan to grow their business this year and many are using the Internet to expand their marketing reach.
This session covered the following topics:
Highlights of a recent survey of property managers – learn how they are going beyond simple rent reductions to grow [...]
Continue Reading
Moving Marketing Online: Interview with Nick Scarabosio, Jackson Group Property Management
Posted on 14. Sep, 2009 by Aimee Miller.
I recently had the chance to speak with Nick Scarabosio from Jackson Group Property Management in San Francisco, CA. San Francisco is a competitive market and you have to be thinking of creative ways to reach your audience…and Nick is pretty creative!
Aimee: How has your property management marketing changed over the past couple of years [...]
Continue Reading
5 Steps to Get More from Your Online Marketing (Aug. 26 Webinar Recap)
Posted on 31. Aug, 2009 by Aimee Miller.
Our webinar on Wednesday 8/26 (5 Steps to Get More from Your Online Marketing) was a great success! Thanks to Brent for co-hosting this event and to Mike Whaling from 30Lines for being so knowledgeable and fun to listen to. Here is the entire recorded webinar including the audio.
Mike did such a great job – [...]
Continue Reading
Horizon Realty’s Twitter Debacle: It Can Help You With Your Property Management Social Media Plan
Posted on 29. Jul, 2009 by Aimee Miller.
I love reading Copyblogger’s articles – they are funny and always educational. Their most recent recent post, “What the Horizon Realty FAIL Can Teach You About Social Media,” has great reminders for an effective social media strategy.
In a nutshell, a resident with only about 20 Twitter followers, tweeted (under the now expired Twitter account name [...]
Continue Reading
Service Sells: 5 Rules of Property Management Customer Service
Posted on 28. Jul, 2009 by Aimee Miller.
Have you ever read a website or a company description that says something like…”We pride ourselves on delivering terrible service. Really, great service is expensive and we don’t think it is worth it so instead of great service we will provide pretty adequate to bad service. Thanks for your business.” Probably not! Really, we all [...]
Continue Reading
Schedule Time to Grow Your Property Management Business
Posted on 01. Jul, 2009 by Aimee Miller.
My dad is a retired professor and a very well-read, educated and thoughtful man (who is probably reading this post!). Sometimes I’ll call him and ask what he is doing and he says “reading and thinking.” I don’t think that many of us actually take time to just think without also doing something else too. [...]
Continue Reading
New Opportunities to Market Your Company
Posted on 17. Jun, 2009 by Aimee Miller.
I was walking out of Trader Joe’s today and noticed a beautifully painted garbage can. Typically garbage cans are not really my area of focus but this one looked good. It was freshly painted (green) and the paper below it warned “Fresh Frazee Paint.” Kind of clever – they probably gave out the “wet paint” [...]



