PropertyManager.com

50 Interviews with Property Managers: 7 Lessons For Your Business (Feb. 24 Webinar)

Posted on 25. Feb, 2010 by Aimee Miller.

In this February 24th webinar video recording, Mike Levy, author of the book 50 Interviews: Successful Property Managers, shares the top 7 lessons he learned while interviewing successful property managers. He provides examples and ideas about how to incorporate these lessons into your business.
Read a case study on how Ray Scarabosio of Jackson Group Property [...]

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Chris Brogan’s Social Media Ideas for Realtors (That Also Apply to Property Managers)

Posted on 29. Dec, 2009 by Aimee Miller.

I love Chris Brogan’s articles and have been reading them for quite some time now. Chris is a renowned social media expert with a history of helping businesses create online relationships with their audience. So it was with great pleasure that I read his most recent post, “If I were a Realtor.”

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SoftwareAdvice.com Survey: How Are Property Managers Using Technology?

Posted on 23. Dec, 2009 by Aimee Miller.

SoftwareAdvice.com recently sent out a survey to learn more about how property managers are using technology in their business.
A few interesting highlights:
1. Almost half of the companies surveyed grew their business last year – either growing by increased revenue or more units. This is great to hear in a struggling market! But how did they [...]

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Preparing Your 2010 Property Management Marketing Plan (Dec. 15 Webinar Recap)

Posted on 17. Dec, 2009 by Aimee Miller.

On December 15 AppFolio hosted a joint webinar with Multifamily Insiders and brought in a special guest speaker, Lisa Trosien. In the video below, Lisa shares her perspective on marketing trends, social media, tips and creative ideas from around the country to help you create a great plan for marketing your vacancies and property management [...]

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4 Year-End Property Management Accounting Best Practices (Nov. 19 Webinar Recap)

Posted on 03. Dec, 2009 by Aimee Miller.

In a recent webinar, we reviewed four accounting best practices property managers should be doing to close out 2009 and prepare for 2010. We talked through these best practices and demonstrated how to enact them using our web-based property management software but they are definitely applicable if you’re using a different type of software.

Below is the full recording of the webinar

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Top 10 Property Management Pitfalls (Presentation by Daniel Bornstein, Landlord Attorney)

Posted on 17. Nov, 2009 by Aimee Miller.

On Thursday, Nov 12th we hosted a seminar in San Francisco. Daniel Bornstein, Landlord Attorney with Bornstein and Bornstein (www.bornsteinandbornstein.com) presented an insiders view on how to avoid common property management mistakes that cost your business money and result in potential liability.
View more presentations from AppFolio
Top 10 Property Management Pitfalls

Failure to draft and execute outstanding [...]

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Interview with Todd Breen, President of Home Property Management – Being Profitable with Section 8

Posted on 24. Sep, 2009 by Aimee Miller.

Recently I had the opportunity to chat with Todd Breen (South East Regional Director, FARPM; Faculty at the Property Management Academy in Florida) about how his company (www.624home.com) makes the Section 8 program profitable. While I was stuck in the office, Todd was actually spearfishing on a yacht in Florida…this is the fish he [...]

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Keeping up with the Jones’s: Compare Away!

Posted on 21. Sep, 2009 by Aimee Miller.

Here are three sites I’ve found that help property managers compare things that are worth comparing:

Average rental rates
This is a helpful tool from RentBits (link). It lets you compare rents for apartments and houses in many geographic areas. It has an easy interface and you can see both the average and median prices over the [...]

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Website Best Practices for Property Managers (Sept. 15 Webinar)

Posted on 15. Sep, 2009 by Aimee Miller.

In a recent survey of residential property managers, we found that 83 percent plan to grow their business this year and many are using the Internet to expand their marketing reach.
This session covered the following topics:

Highlights of a recent survey of property managers – learn how they are going beyond simple rent reductions to grow [...]

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Moving Marketing Online: Interview with Nick Scarabosio, Jackson Group Property Management

Posted on 14. Sep, 2009 by Aimee Miller.

I recently had the chance to speak with Nick Scarabosio from Jackson Group Property Management in San Francisco, CA. San Francisco is a competitive market and you have to be thinking of creative ways to reach your audience…and Nick is pretty creative!
Aimee: How has your property management marketing changed over the past couple of years [...]

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5 Steps to Get More from Your Online Marketing (Aug. 26 Webinar Recap)

Posted on 31. Aug, 2009 by Aimee Miller.

Our webinar on Wednesday 8/26 (5 Steps to Get More from Your Online Marketing) was a great success!  Thanks to Brent for co-hosting this event and to Mike Whaling from 30Lines for being so knowledgeable and fun to listen to. Here is the entire recorded webinar including the audio.
Mike did such a great job – [...]

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Horizon Realty’s Twitter Debacle: It Can Help You With Your Property Management Social Media Plan

Posted on 29. Jul, 2009 by Aimee Miller.

I love reading Copyblogger’s articles – they are funny and always educational. Their most recent recent post, “What the Horizon Realty FAIL Can Teach You About Social Media,” has great reminders for an effective social media strategy.
In a nutshell, a resident with only about 20 Twitter followers, tweeted (under the now expired Twitter account name [...]

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Service Sells: 5 Rules of Property Management Customer Service

Posted on 28. Jul, 2009 by Aimee Miller.

Have you ever read a website or a company description that says something like…”We pride ourselves on delivering terrible service. Really, great service is expensive and we don’t think it is worth it so instead of great service we will provide pretty adequate to bad service. Thanks for your business.” Probably not! Really, we all [...]

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Schedule Time to Grow Your Property Management Business

Posted on 01. Jul, 2009 by Aimee Miller.

My dad is a retired professor and a very well-read, educated and thoughtful man (who is probably reading this post!). Sometimes I’ll call him and ask what he is doing and he says “reading and thinking.” I don’t think that many of us actually take time to just think without also doing something else too. [...]

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New Opportunities to Market Your Company

Posted on 17. Jun, 2009 by Aimee Miller.

I was walking out of Trader Joe’s today and noticed a beautifully painted garbage can. Typically garbage cans are not really my area of focus but this one looked good. It was freshly painted (green) and the paper below it warned “Fresh Frazee Paint.” Kind of clever – they probably gave out the “wet paint” [...]

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Property Managers Surveyed About Their Use of Internet Marketing

Posted on 15. Jun, 2009 by Aimee Miller.

Many property managers look for the best ways to use the Internet to market their business so they can find more owners and fill vacancies faster. We surveyed a group of residential property managers to learn how they use the Internet for marketing, how they spend money to acquire tenants and how engaged they are [...]

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Web-Based Tools for Property Managers – Increase Productivity and Save Some Cash

Posted on 13. Jun, 2009 by Aimee Miller.

How can you grow your business this year without growing your staff?
In a recent poll conducted during an AppFolio webinar we asked property managers if they were planning to add more properties this year and if they were planning to increase their staff to accommodate an increased workload. The majority said they are planning to [...]

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