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Posted on 10. Feb, 2012 by Charity Hisle.
The @ sign is like magic, it is called a Reply or a Mention and is public. When you use the @ symbol before someone’s name (for example: @CharityHisle) you are targeting that update TO that person. Twitter even links to that person’s account to help connect your followers to one another.
Posted on 17. Jan, 2012 by Charity Hisle.
With over 4 million users, Pinterest is now in the top 10 list of social networks! It is a unique (and public) website that allows users to organize and share images and videos from across the web with one another. Think of Pinterest as an online bulletin board!
Posted on 22. Dec, 2011 by Charity Hisle.
Twitter is one of the most difficult social networks to explain and to learn for property management professionals. Often I hear questions like, “What do we say?” or “Who are we talking to?” Let’s try to clear up the confusion today!
Posted on 05. Dec, 2011 by Charity Hisle.
Believe it or not, the world has not abandoned Twitter, in fact, just the opposite. While Facebook and Google Plus use are declining, Twitter is gaining users globally. The average user sends a half a Tweet per day and the site has reached 360 million registered users.
Posted on 24. Mar, 2011 by Charity Hisle.
The natural evolution of Search Engine Optimization is Digital Asset Optimization (DAO), the optimization of all of your online content. This includes images, audio files, video’s and even PDFs. Anything you place online has a keyword title, meta tag and a clear description to influence search engines.
Posted on 24. Feb, 2011 by Charity Hisle.
While you shouldn’t focus all of your efforts solely on Facebook, it does make sense to optimize the content posted on Facebook. Facebook search is linked to keywords within all public posts, profiles, pages, groups and applications but very few are utilizing this opportunity to increase their Facebook SEO.
Posted on 17. Feb, 2011 by Charity Hisle.
SEO (Search Engine Optimization) is the process of improving the volume and quality of traffic to your website from internet search engines. Search engines want to return the most relevant results possible to their users. According to eMarketer, 94% of shoppers click on the 1st through 10th search results. Optimizing your online presence for search engines will drive traffic to your website.
Posted on 20. Jan, 2011 by Charity Hisle.
Whether it’s an open house or a pool party, your apartment community should be sharing events on Facebook. As the largest social network, the average Facebook user is connected to 80 community pages, groups and events. Facebook is a good place for property managers to share events with their residents and prospects.
Posted on 03. Dec, 2010 by Charity Hisle.
How can an apartment community build their fan count by appealing to the good will of others? Below are two strategies to kick off a brainstorming session this holiday season.
Posted on 16. Aug, 2010 by Charity Hisle.
Can apartment communities increase their fan base AND acquire leads? Absolutely! We can take a page from a few top brands using Facebook today and apply similar techniques to our own marketing strategies. Here are 4 tips for getting leads on Facebook.
Posted on 19. Jan, 2010 by Charity Hisle.
In my last post “10 Tips for Property Managers Using Facebook”, we discussed the most important things you need to know to get your community Fan Page started on Facebook. Now that you have a Fan Page, what do you do?
Here are 5 ideas for building your audience on Facebook.
Posted on 21. Dec, 2009 by Charity Hisle.
Facebook is opening doors for property managers to engage in conversation with residents and their local community. The question everyone wants to know is, how? It’s easier than you might think! Here are 10 tips for apartment communities using Facebook.