Heather Blume | PropertyManager.com

Property Management Marketing Ideas for March

Posted on 09. Mar, 2010 by Heather Blume.

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We in the property management world know that sunshine brings in the tours, something that has proven to be a major challenge this year. To encourage a little more traffic, here are 3 ideas for your marketing teams.

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Hammer vs. Feather: Using Subtlety with Facebook

Posted on 18. Feb, 2010 by Heather Blume.

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I see a lot of properties and companies doing a cannonball in the deep end of the Facebook swimming pool. I’d estimate that I’m “friended” or “followed” by at least six new properties or management companies a week.

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4 February Marketing Ideas for Property Managers

Posted on 10. Feb, 2010 by Heather Blume.

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Whether you refer to the best known February holiday as Valentine’s Day or Single’s Awareness Day, this month packs a lot more marketing power than just events circling the 14th. Let’s look at 4 ideas that can bring you some buzz and some great new rentals!

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Tap In to Tax Time: Providing Resources for Residents

Posted on 09. Feb, 2010 by Heather Blume.

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It’s the start of the new year, so inevitably the thing in the forefront of everyone’s minds right now is the same: tax time! Okay, maybe not. When it comes to taxes, you’ve got basically two camps of people.

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January Marketing Ideas for Property Managers

Posted on 14. Jan, 2010 by Heather Blume.

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In the multifamily business world, January is a notoriously difficult month for us. Whether it’s the propensity for snow, the cold wind, or the fact that USA and TNT keep running excellent marathons of TV shows, we just have a hard time getting foot traffic in the door. Don’t let the blustery weather cool your renting power!

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Bigger Isn’t Always Better: The Trend Towards Renting Smaller Apartments

Posted on 08. Jan, 2010 by Heather Blume.

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When she was in 8th grade, as is tradition in my family, my sister got her first set of matched luggage. It was dark blue with tan piping and I remember it was from JC Penny’s. For 8th grade promotion, I think she received all the pieces to that luggage set that she hadn’t gotten [...]

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4 Quick December Gathering Ideas for Residents

Posted on 10. Dec, 2009 by Heather Blume.

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Whether it’s the food, time of year, or the weather, there’s something about the holiday season that makes people more social. That makes this a great time for property managers to bait some resident retention by using smaller gatherings or groupings. Here are four ideas to get you started.

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“Try Anti-Depressants,” and Other Ways Not to Respond to Resident Feedback

Posted on 30. Nov, 2009 by Heather Blume.

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We used to ignore sites like Apartment Ratings and tell our people to try to just forget they were there and not take things personally. In the last two years though, the shift of the social media model has required a reexamination of our silence, and it’s been decided, by pretty much everyone out there, that it’s time to respond to online public resident feedback.

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5 “Spooky” Suggestions for Property Managers This Halloween

Posted on 15. Oct, 2009 by Heather Blume.

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I adore Halloween. I love it almost as much as I love Christmas, and I am one of those weird people who has multiple Christmas trees in their house.
I started decorating the other day for Halloween, putting up my glow in the dark skeletons and using that black light sensitive spider webbing to coat the [...]

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Does Size Matter: Revisiting Your Pet Policy

Posted on 07. Oct, 2009 by Heather Blume.

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Let’s play a game. I’m going to show you two pictures and I want you to pick which dog you think would be a better fur-resident in your community, bearing in mind your current pet policy and your own personal prejudices and biases to certain dogs.

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The Deal Fell Through, So Why Should I Thank You?

Posted on 17. Sep, 2009 by Heather Blume.

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I’m very lucky in the fact that, after moving out here years ago, I found/developed an amazing group of friends. They’ve taught me the differences between college friendships and adult friendships, (biggest difference being that when you throw a party in college, people bring beer and there’s major clean up…as an adult, they bring wine [...]

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8 Ideas for Making More Move-In Day Magic!

Posted on 18. Aug, 2009 by Heather Blume.

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I think it should be a requirement for people who work in the multifamily industry to rent an apartment, at communities they don’t directly work at, for at least 5 years, moving at least once every 24 months. What would possess me to make such an outlandish request of my fellow industry compatriots?
One word: EMPATHY
Empathy [...]

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6 Tips for Communication Clarity with Your Residents

Posted on 16. Jul, 2009 by Heather Blume.

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You know, not everyone has a gift for writing. Some people don’t even have the basics.
When I was younger, my mother was a librarian and an English teacher. She and I would sit at the kitchen table in the evenings, me struggling with the complexities of Algebra (many of which I, to this day, still [...]

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Five Ways For Property Managers To “Pool” Their Resources

Posted on 07. Jul, 2009 by Heather Blume.

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As temperatures rise, so do easy chances for resident retention! Summer is a great time for connecting with your residents and one of our greatest warm season assets is, of course, our pool. However, there is more to using your aqua resources than a single large gesture of the large summer pool party. You can [...]