Archive by Author
Always Ask Residents if Something Needs Fixing
Posted on 20. Dec, 2011 by Lisa Trosien.
I remember when I first started in the apartment industry, someone told me to always ask my residents if there was anything in their apartment that needed fixing.
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Don’t Be Like Seaworld
Posted on 30. Nov, 2011 by Lisa Trosien.
On a recent family vacation, we went to Seaworld (you probably guessed that by the title of this blog post). After paying the fairly hefty entry fee, we headed straight to the dolphins because they are my girl’s favorite at Seaworld.
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Maintenance Manners Matter
Posted on 16. Aug, 2011 by Lisa Trosien.
Have you ever had your maintenance team members trained on the maintenance of the residents at your property? While it is critically important that your staff be able to correctly repair items like dishwashers, stoves and disposals, it’s also essential that they be able to repair and maintain relationships with your residents.
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Everything Sends a Marketing Message
Posted on 02. Aug, 2011 by Lisa Trosien.
Remember, anything that ‘touches’ the customer sends a strong marketing message. What are your materials saying about your company?
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Representing Your Company Well
Posted on 20. Jun, 2011 by Lisa Trosien.
Word to the wise; if you’re carrying anything with your company logo on it, wearing anything with your company logo on it, or are well known enough to be associated with your company, your behavior needs to be upstanding and professional at all times.
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Service vs Experience
Posted on 02. Jun, 2011 by Lisa Trosien.
I went flower shopping at Lowe’s this weekend. And while I hated fighting the crowds (it was even hard to snag a cart), I was able to experience two completely different kinds of service in the same department of the store.
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Manage Your Property Like a Dog
Posted on 12. Apr, 2011 by Lisa Trosien.
I’m fairly new to dog ownership. We actually got Izzy on August 12, 2010. And aside from absolutely adoring my little pup, I’ve learned a lot from her as well, especially when it comes to managing (believe it or not).
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Why Should I Rent from You?
Posted on 10. Mar, 2011 by Lisa Trosien.
Start using testimonials in your leasing office, in your models, on your website and even on your collateral materials. Have a variety of demographic groups in your testimonials. The 65 year old empty nester couple might not relate well to the 22 year old roommates fresh out of college in their first jobs, you know?
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What My Kids and Walmart Taught Me About Sales
Posted on 09. Feb, 2011 by Lisa Trosien.
Several years ago, I had the honor of speaking at an industry conference held at the Wynn hotel in Las Vegas. It’s a great hotel and if you ever get the chance to stay there, take it. After three nights I was not only in love with the hotel, but I was big time in [...]




