Posted on 18. Dec, 2014 by Marc Courtenay.
The term “golden rules” is actually an introduction to the most important rules property managers must adhere to. This article should be considered a primer which you can build upon. As my readers know I want property managers to be “remarkable”. One big way to achieve this is to know so much about your responsibilities that […]
Posted on 16. Dec, 2014 by Marc Courtenay.
Vacancies can come up at the most unexpected times. The end of a year, even though it’s a holiday season, is no exception. Neither are the early months of winter when fewer moves occur. That’s why property managers need multiple ways to attract new residents that work all year round. It’s also effective to have […]
Posted on 11. Dec, 2014 by Vanessa Naranjo.
Are you prepared for the upcoming year? Recent studies suggest that multifamily demand will remain high in 2015, despite “high demand, some markets reflect a possible concern of oversupply, with vacancy rates forecast to reach upwards of 7 percent.” Multifamily Executive recently posted an article that shows what to expect in the rental market. Click here for […]
Posted on 09. Dec, 2014 by Mary Girsch-Bock.
As 2014 draws to a close, there’s no better time to begin to assess the year. If there’s nothing you would change for 2015, you can probably stop reading now. But for most of us, there’s always something that we can do better, faster, more efficiently, and more profitably. One of the best ways to […]
Posted on 04. Dec, 2014 by Mary Girsch-Bock.
While the holiday season conjures up visions of family gatherings, robust meals and brightly wrapped presents, the reality can often be very different. Today, it’s rare to find anyone who doesn’t experience at least some stress while coping with the holiday season. From your employees, your residents, and even your own family and friends, instead […]
Posted on 02. Dec, 2014 by Vanessa Naranjo.
Have you winterized your property? Last year’s winter season came as a shock to many proving that “even the typically warmer climes aren’t immune to snow and ice.” To help you prepare for the winter months, Multifamily Executive recently posted an article offering tips for property winterization. Click here for the full article
Posted on 27. Nov, 2014 by Marc Courtenay.
As property managers we want to keep up on the trends in our local economies. “The trend is our friend” is a mantra that enlivens our professional awareness. The final quarter of 2014 has uncovered some important national trends as well. Building permits, an important signal of future construction, increased by 4.8% in October to […]
Posted on 25. Nov, 2014 by Marc Courtenay.
Like the words of a well known seasonal song, “It’s the most wonderful time of the year”. From Thanksgiving through New Year’s Day most people are in celebration mode. Strangely it’s also one of the most stressful times of the year. The holiday pressures of family reunions, buying gifts, planning get-togethers, or being alone while […]
Posted on 20. Nov, 2014 by Marc Courtenay.
The holiday season is rapidly approaching. Along with family get-togethers, decorations, and presents, the holiday season poses a unique set of risks for property managers, including everything from apartment fires to a higher risk of property theft. While it will never be possible to prevent all adverse events, there are many precautions both you and […]
Posted on 18. Nov, 2014 by Vanessa Naranjo.
A few years ago, staying ahead of the student housing game meant providing in-unit amenities – granite countertops and gourmet kitchen appliances – but in recent years, there has been a shift. Students now prefer “robust communal areas” that support their mobile lifestyles. MultiFamily Executive recently posted an article discussing the top tech-based amenities and resident expectations. Click […]
Posted on 13. Nov, 2014 by Vanessa Naranjo.
Are you privy to the art of marketing to Millennials? A recent article from MultiFamily Executive says that “The key to attracting students and young professionals as renters is to do so on their terms.” Pairing trends with the right content and tone are crucial to the success of marketing to Generation Y. Read the […]
Posted on 11. Nov, 2014 by Marc Courtenay.
If it’s such a great time to buy a house why are young Americans opting to rent rather than a buy a house? Is it because of low inventory in their price range, tight credit, difficulty qualifying, or all of the above? First-time home buyers aren’t clueless. They’ve done the math on how much house […]
Posted on 06. Nov, 2014 by Vanessa Naranjo.
Multi Family Executive recently shared an article discussing the commonalities between the hospitality and apartment industries and how Property owners and managers can gain knowledge from hospitality tactics. Looking outside of the multifamily industry can offer fresh perspectives on how to approach different aspects of your business. Read the full article here
Posted on 04. Nov, 2014 by Mary Girsch-Bock.
Are you so bogged down in the details of your day to day management duties to take some time and look at the bigger picture? With the pressure to fill empty units, keep the property profitable, and make hundreds of people with very different personalities happy, property managers can sometimes forget to spend some time […]
Posted on 30. Oct, 2014 by Vanessa Naranjo.
The economic shock, better known as The Great Recession, has created a demand that’s here to stay. Millennials witnessed the masses get hurt by home ownership and are now opting to rent. The New York Times recently posted an article discussing this demand increase. Read the full article here
Posted on 28. Oct, 2014 by Marc Courtenay.
Like the line from the infamous movie Jerry Maguire, property managers work hard to be able to say “Show me the money!” It doesn’t matter if you’re a Tom Cruise fan for these words to resonate. When I consult with property managers about growing their income I begin with the question, “Have you discussed this […]
Posted on 21. Oct, 2014 by Vanessa Naranjo.
Designing a crowd pleasing space is not as difficult a task as many would think. Despite the age gap between Baby Boomers and Millennials, you will find that they share common interests. Lindsay Machak, Associate Editor for Multifamily Executive, posted an article that offers insight on how to create spaces that cross generational lines. See the full […]
Posted on 16. Oct, 2014 by Marc Courtenay.
Just because it may not be as “cool” today to take your property management business in a “green” direction doesn’t mean it’s not rewarding. Besides the personal satisfaction there are advantages. As part of its Healthy Homes Program, the federal government’s Department of Housing and Urban Development (HUD) launched in 1999 its Healthy Homes Initiative […]
Posted on 09. Oct, 2014 by Marc Courtenay.
It may feel like 2006 all over again when it comes to the housing market. Gimmicks and giveaways are creeping into the market because homes aren’t selling like builders had hoped. Back in 2006, just before the crash of 2008, no-document mortgages greased the way to the top of that housing bubble. Today it’s freebies […]
Posted on 09. Oct, 2014 by Stephanie Vernon.
We hosted a fun and informative session with Todd Breen on the power of video tours this week. He covered best practices for creating engaging video tours for your listings. He also covered many of the benefits video tours can offer property managers, including: Cutting vacancy time and showings in half! Increasing engagement and time […]
Posted on 07. Oct, 2014 by Marc Courtenay.
The number of multi-family rental housing complexes being built around the nation keeps on growing month after month. The implications for the property management business are somewhat ambiguous. No doubt there’s been a steady decline in the number of homeowners since the financial crisis of 2008. This has translated to a substantial increase of renters […]
Posted on 01. Oct, 2014 by Marc Courtenay.
Residents are on the prowl again looking for the most attractive rental units for their money. At the same time there is a growing group of former homeowners who are back in the rental market. The monthly rent these groups are willing to pay will partially depend on the condition of the rental properties. If […]
Posted on 25. Sep, 2014 by Mary Girsch-Bock.
Property managers often refer to their properties as communities, and rightfully so. But have you ever thought about strengthening that community?One of the things that apartment dwellers typically cite about living in an apartment is a sense of isolation. Often, renters are new to the area, or even the state, and would like to meet […]
Posted on 19. Sep, 2014 by Marc Courtenay.
Marketing tools to turn vacancies into occupancies are worth a fortune. Like the technologies offered by Appfolio, there are many common sense methods to focus on your area’s target market. Each one of the following suggestions is not only intended to help you zoom in on new ways to attract a stream of potential tenants. […]