Articles

An Opportune Time of Year for Property Managers to Shine

An Opportune Time of Year for Property Managers to Shine

Posted on 25. Nov, 2014 by .

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Like the words of a well known seasonal song, “It’s the most wonderful time of the year”.  From Thanksgiving through New Year’s Day most people are in celebration mode. Strangely it’s also one of the most stressful times of the year. The holiday pressures of family reunions, buying gifts, planning get-togethers, or being alone while […]

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Keeping Your Properties Safe during the Holidays

Keeping Your Properties Safe during the Holidays

Posted on 20. Nov, 2014 by .

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The holiday season is rapidly approaching.  Along with family get-togethers, decorations, and presents, the holiday season poses a unique set of risks for property managers, including everything from apartment fires to a higher risk of property theft. While it will never be possible to prevent all adverse events, there are many precautions both you and […]

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Top 5 Amenities for Student Housing

Top 5 Amenities for Student Housing

Posted on 18. Nov, 2014 by .

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A few years ago, staying ahead of the student housing game meant providing in-unit amenities – granite countertops and gourmet kitchen appliances – but in recent years, there has been a shift. Students now prefer “robust communal areas” that support their mobile lifestyles. MultiFamily Executive recently posted an article discussing the top tech-based amenities and resident expectations.  Click […]

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Marketing to Millennials

Marketing to Millennials

Posted on 13. Nov, 2014 by .

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Are you privy to the art of marketing to Millennials? A recent article from MultiFamily Executive says that “The key to attracting students and young professionals as renters is to do so on their terms.” Pairing trends with the right content and tone are crucial to the success of marketing to Generation Y. Read the […]

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First Time Home Buyers are not Buying

First Time Home Buyers are not Buying

Posted on 11. Nov, 2014 by .

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If it’s such a great time to buy a house why are young Americans opting to rent rather than a buy a house? Is it because of low inventory in their price range, tight credit, difficulty qualifying, or all of the above? First-time home buyers aren’t clueless. They’ve done the math on how much house […]

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Learn New Tactics From The Hospitality Industry

Learn New Tactics From The Hospitality Industry

Posted on 06. Nov, 2014 by .

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Multi Family Executive recently shared an article discussing the commonalities between the hospitality and apartment industries and how Property owners and managers can gain knowledge from hospitality tactics. Looking outside of  the multifamily industry can offer fresh perspectives on how to approach different aspects of your business. Read the full article here  

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Looking at the Big Picture

Looking at the Big Picture

Posted on 04. Nov, 2014 by .

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Are you so bogged down in the details of your day to day management duties to take some time and look at the bigger picture?  With the pressure to fill empty units, keep the property profitable, and make hundreds of people with very different personalities happy, property managers can sometimes forget to spend some time […]

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Renters are here to stay

Renters are here to stay

Posted on 30. Oct, 2014 by .

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The economic shock, better known as The Great Recession, has created a demand that’s here to stay. Millennials witnessed the masses get hurt by home ownership and are now opting to rent. The New York Times recently posted an article discussing this demand increase. Read the full article here

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Property Managers, Here’s How to Increase Your Income

Property Managers, Here’s How to Increase Your Income

Posted on 28. Oct, 2014 by .

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Like the line from the infamous movie Jerry Maguire, property managers work hard to be able to say “Show me the money!” It doesn’t matter if you’re a Tom Cruise fan for these words to resonate. When I consult with property managers about growing their income I begin with the question, “Have you discussed this […]

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Designing Crowd Pleasing Spaces

Designing Crowd Pleasing Spaces

Posted on 21. Oct, 2014 by .

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Designing a crowd pleasing space is not as difficult a task as many would think. Despite the age gap between Baby Boomers and Millennials, you will find that they share common interests. Lindsay Machak, Associate Editor for Multifamily Executive, posted an article that offers insight on how to create spaces that cross generational lines. See the full […]

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Do Green Property Managers Attract More Considerate Residents?

Do Green Property Managers Attract More Considerate Residents?

Posted on 16. Oct, 2014 by .

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Just because it may not be as “cool” today to take your property management business in a “green” direction doesn’t mean it’s not rewarding. Besides the personal satisfaction there are advantages. As part of its Healthy Homes Program, the federal government’s Department of Housing and Urban Development (HUD) launched in 1999 its Healthy Homes Initiative […]

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Renters May Temporarily Turn into Buyers as Incentives Arise

Renters May Temporarily Turn into Buyers as Incentives Arise

Posted on 09. Oct, 2014 by .

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It may feel like 2006 all over again when it comes to the housing market.  Gimmicks and giveaways are creeping into the market because homes aren’t selling like builders had hoped. Back in 2006, just before the crash of 2008, no-document mortgages greased the way to the top of that housing bubble. Today it’s freebies […]

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Why You Can’t Afford to Skip Video Tours (Webinar Recap)

Why You Can’t Afford to Skip Video Tours (Webinar Recap)

Posted on 09. Oct, 2014 by .

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We hosted a fun and informative session with Todd Breen on the power of video tours this week. He covered best practices for creating engaging video tours for your listings. He also covered many of the benefits video tours can offer property managers, including: Cutting vacancy time and showings in half! Increasing engagement and time […]

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Residential Housing for Renters Expands as Property Managers Wonder

Residential Housing for Renters Expands as Property Managers Wonder

Posted on 07. Oct, 2014 by .

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The number of multi-family rental housing complexes being built around the nation keeps on growing month after month. The implications for the property management business are somewhat ambiguous. No doubt there’s been a steady decline in the number of homeowners since the financial crisis of 2008. This has translated to a substantial increase of renters […]

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Four Low Cost Ways to Improve the Properties You Manage

Four Low Cost Ways to Improve the Properties You Manage

Posted on 01. Oct, 2014 by .

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Residents are on the prowl again looking for the most attractive rental units for their money. At the same time there is a growing group of former homeowners who are back in the rental market. The monthly rent these groups are willing to pay will partially depend on the condition of the rental properties. If […]

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Creating a Sense of Community with Your Residents

Creating a Sense of Community with Your Residents

Posted on 25. Sep, 2014 by .

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Property managers often refer to their properties as communities, and rightfully so. But have you ever thought about strengthening that community?One of the things that apartment dwellers typically cite about living in an apartment is a sense of isolation. Often, renters are new to the area, or even the state, and would like to meet […]

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Four More Ways to Quickly Fill Your Vacancies

Four More Ways to Quickly Fill Your Vacancies

Posted on 19. Sep, 2014 by .

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Marketing tools to turn vacancies into occupancies are worth a fortune. Like the technologies offered by Appfolio, there are many common sense methods to focus on your area’s target market. Each one of the following suggestions is not only intended to help you zoom in on new ways to attract a stream of potential tenants. […]

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How Do You Compete With The New Apartment Communities?

How Do You Compete With The New Apartment Communities?

Posted on 09. Sep, 2014 by .

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The Wall Street Journal recently noted that the share of new homes being built as rental apartments is at its highest level in four decades.  While it certainly helps the economy, an increase in apartment homes can strike fear in the hearts of many property managers.  After all, these newer units will likely boast state […]

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Refreshing Suggestions from a Seasoned Property Manager

Refreshing Suggestions from a Seasoned Property Manager

Posted on 03. Sep, 2014 by .

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As the summer season slides to a close it’s good to remember that our work should be enjoyable. If our demanding profession begins to wear us down it’s probably time to do something about it. Recently I touched basis with a colleague who’s been in the property management business for over 40 years. I won’t […]

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Property Managers Put Clients on “Bubble Alert” for Fiscal Planning

Property Managers Put Clients on “Bubble Alert” for Fiscal Planning

Posted on 28. Aug, 2014 by .

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The U.S. economy has come a long way from the frightening fiscal collapse that happened at the end of the Bush administration in 2008. The Obama administration inherited the worst economic crisis since the Great Depression. The Federal Reserve has been managing America’s monetary policies since 1913. Once former Fed Chairman Ben Bernanke saw the […]

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Help Your Process Server to Save Time in Your Eviction

Help Your Process Server to Save Time in Your Eviction

Posted on 26. Aug, 2014 by .

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One of the longest delays in processing evictions occurs when not all occupants are served personally (hand to hand) with the unlawful detainer summons and complaint.  More often than not, the occupants know they must be legally served in order for the court to award a judgment for possession of the subject property.  If they […]

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Property Managers Can Offer Clients a Piece of Crowd-funding Action

Property Managers Can Offer Clients a Piece of Crowd-funding Action

Posted on 19. Aug, 2014 by .

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Don’t let the lazy, crazy, hazy days of summer lull your property management business to sleep. Wake it up with timely communiqués that you send to your clients and potential clients. For example, why not ignite their imaginations with information about equity-based crowd-funding that specializes in real estate investment opportunities. I recently interviewed the co-founder […]

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The Joys of Technology Integration – Part II

The Joys of Technology Integration – Part II

Posted on 05. Aug, 2014 by .

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I understand that most of us are averse to change.  Just the thought of changing a familiar product can make the most competent people break out into a cold sweat; even if that familiar product has resulted in more work and increased mistakes. Let’s take a quick look at some of the repercussions of Jill’s […]

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The Joys of Technology Integration – Part I

The Joys of Technology Integration – Part I

Posted on 31. Jul, 2014 by .

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Once upon a time there was a woman we’ll call Jill.  Jill worked in a fairly large property management company that handled both commercial and residential property management, so Jill was kept busy. When Jill became a property manager, she was trained on the company’s property management software.  The software was adequate, but didn’t perform […]

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