PropertyManager.com

Property Management Marketing Ideas for March

Posted on 09. Mar, 2010 by Heather Blume.

We in the property management world know that sunshine brings in the tours, something that has proven to be a major challenge this year. To encourage a little more traffic, here are 3 ideas for your marketing teams.

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Hammer vs. Feather: Using Subtlety with Facebook

Posted on 18. Feb, 2010 by Heather Blume.

I see a lot of properties and companies doing a cannonball in the deep end of the Facebook swimming pool. I’d estimate that I’m “friended” or “followed” by at least six new properties or management companies a week.

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5 Ways Property Managers Can Build Their Facebook Audience

Posted on 19. Jan, 2010 by Charity Hisle.

In my last post “10 Tips for Property Managers Using Facebook”, we discussed the most important things you need to know to get your community Fan Page started on Facebook. Now that you have a Fan Page, what do you do?

Here are 5 ideas for building your audience on Facebook.

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January Marketing Ideas for Property Managers

Posted on 14. Jan, 2010 by Heather Blume.

In the multifamily business world, January is a notoriously difficult month for us. Whether it’s the propensity for snow, the cold wind, or the fact that USA and TNT keep running excellent marathons of TV shows, we just have a hard time getting foot traffic in the door. Don’t let the blustery weather cool your renting power!

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Chris Brogan’s Social Media Ideas for Realtors (That Also Apply to Property Managers)

Posted on 29. Dec, 2009 by Aimee Miller.

I love Chris Brogan’s articles and have been reading them for quite some time now. Chris is a renowned social media expert with a history of helping businesses create online relationships with their audience. So it was with great pleasure that I read his most recent post, “If I were a Realtor.”

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10 Tips for Property Managers Using Facebook

Posted on 21. Dec, 2009 by Charity Hisle.

Facebook is opening doors for property managers to engage in conversation with residents and their local community. The question everyone wants to know is, how? It’s easier than you might think! Here are 10 tips for apartment communities using Facebook.

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Moving Marketing Online: Interview with Nick Scarabosio, Jackson Group Property Management

Posted on 14. Sep, 2009 by Aimee Miller.

I recently had the chance to speak with Nick Scarabosio from Jackson Group Property Management in San Francisco, CA. San Francisco is a competitive market and you have to be thinking of creative ways to reach your audience…and Nick is pretty creative!
Aimee: How has your property management marketing changed over the past couple of years [...]

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Who Wants to Earn a Steady Income? 5 Best Practices to Find New Property Management Clients

Posted on 25. Aug, 2009 by Russell Munz.

It’s not who wants to be a millionaire these days, it’s who wants to earn a steady income.
Nine years ago my business partner asked me to grow the property management business so it would pay the bills during a bad real estate market. Now our firm Pyramid Real Estate Group in Stamford Connecticut has over [...]

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Horizon Realty’s Twitter Debacle: It Can Help You With Your Property Management Social Media Plan

Posted on 29. Jul, 2009 by Aimee Miller.

I love reading Copyblogger’s articles – they are funny and always educational. Their most recent recent post, “What the Horizon Realty FAIL Can Teach You About Social Media,” has great reminders for an effective social media strategy.
In a nutshell, a resident with only about 20 Twitter followers, tweeted (under the now expired Twitter account name [...]

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Use Local Search to Increase Traffic to Your Property Management Website

Posted on 07. Jul, 2009 by Jonathan Brownfield.

Chances are, if you’re in the property management business then you’ve advertised your business in the local phone book.
The problem is, people are flooding to online search to find businesses and services, all but assuring the printed telephone directory the same fate as the Long Jawed Mastodon. The good news is that you can adapt [...]

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New Opportunities to Market Your Company

Posted on 17. Jun, 2009 by Aimee Miller.

I was walking out of Trader Joe’s today and noticed a beautifully painted garbage can. Typically garbage cans are not really my area of focus but this one looked good. It was freshly painted (green) and the paper below it warned “Fresh Frazee Paint.” Kind of clever – they probably gave out the “wet paint” [...]

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Property Managers Surveyed About Their Use of Internet Marketing

Posted on 15. Jun, 2009 by Aimee Miller.

Many property managers look for the best ways to use the Internet to market their business so they can find more owners and fill vacancies faster. We surveyed a group of residential property managers to learn how they use the Internet for marketing, how they spend money to acquire tenants and how engaged they are [...]

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