Marketing
10 More Pinterest Tips for Property Managers!
Posted on 25. Jan, 2012 by Charity Hisle.
In our last post about Pinterest, we discussed why each property management group should have a Pinterest account. But how do you get creative with your account without being too salesy?
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How to Attract “Generation Y” Residents for Your Rental Properties
Posted on 23. Jan, 2012 by Marc Courtenay.
Believe it or not, there are up to 80 million people between the ages of 16 and 29 who will be filling your vacancies in the year ahead.
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Should Your Property Management Company Investigate Pinterest?
Posted on 17. Jan, 2012 by Charity Hisle.
With over 4 million users, Pinterest is now in the top 10 list of social networks! It is a unique (and public) website that allows users to organize and share images and videos from across the web with one another. Think of Pinterest as an online bulletin board!
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30 Tweet Ideas: Part 2 of the Twitter Series for Property Managers
Posted on 22. Dec, 2011 by Charity Hisle.
Twitter is one of the most difficult social networks to explain and to learn for property management professionals. Often I hear questions like, “What do we say?” or “Who are we talking to?” Let’s try to clear up the confusion today!
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Market Fun Holiday Events For Residents
Posted on 16. Dec, 2011 by Mary Girsch-Bock.
While the holidays always make us think about ways to engage residents in the holiday spirit, there are many activities and events that property managers can organize and easily implement that can be used not only during the holiday season, but throughout the year.
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What is Twitter? Part 1 of the Twitter Series for Property Managers
Posted on 05. Dec, 2011 by Charity Hisle.
Believe it or not, the world has not abandoned Twitter, in fact, just the opposite. While Facebook and Google Plus use are declining, Twitter is gaining users globally. The average user sends a half a Tweet per day and the site has reached 360 million registered users.
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Tenant Referral Fees
Posted on 30. Sep, 2011 by Mary Girsch-Bock.
Tenant referral fees can be a great way to increase occupancy rates without spending a lot of money advertising. There are many advantages to instituting a referral program, including the following:
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4 Easy Ways to Attract More Applicants for Your Vacant Rentals
Posted on 28. Sep, 2011 by Marc Courtenay.
Let’s look at 4 simple ideas that will motivate and facilitate the rental application process so you can draw a larger number of applicants like metal shavings to a powerful magnet.
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Protecting Your Brand Online
Posted on 21. Sep, 2011 by Charity Hisle.
Do your employees understand your company expectations for online behavior? Do you require your employees to sign a social media policy?
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Everything Sends a Marketing Message
Posted on 02. Aug, 2011 by Lisa Trosien.
Remember, anything that ‘touches’ the customer sends a strong marketing message. What are your materials saying about your company?
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SEO Continued: What is Digital Asset Optimization?
Posted on 24. Mar, 2011 by Charity Hisle.
The natural evolution of Search Engine Optimization is Digital Asset Optimization (DAO), the optimization of all of your online content. This includes images, audio files, video’s and even PDFs. Anything you place online has a keyword title, meta tag and a clear description to influence search engines.
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Why Should I Rent from You?
Posted on 10. Mar, 2011 by Lisa Trosien.
Start using testimonials in your leasing office, in your models, on your website and even on your collateral materials. Have a variety of demographic groups in your testimonials. The 65 year old empty nester couple might not relate well to the 22 year old roommates fresh out of college in their first jobs, you know?
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Optimizing Your Property Management Facebook Page for Search
Posted on 24. Feb, 2011 by Charity Hisle.
While you shouldn’t focus all of your efforts solely on Facebook, it does make sense to optimize the content posted on Facebook. Facebook search is linked to keywords within all public posts, profiles, pages, groups and applications but very few are utilizing this opportunity to increase their Facebook SEO.
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Beginning SEO for Property Managers
Posted on 17. Feb, 2011 by Charity Hisle.
SEO (Search Engine Optimization) is the process of improving the volume and quality of traffic to your website from internet search engines. Search engines want to return the most relevant results possible to their users. According to eMarketer, 94% of shoppers click on the 1st through 10th search results. Optimizing your online presence for search engines will drive traffic to your website.
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What My Kids and Walmart Taught Me About Sales
Posted on 09. Feb, 2011 by Lisa Trosien.
Several years ago, I had the honor of speaking at an industry conference held at the Wynn hotel in Las Vegas. It’s a great hotel and if you ever get the chance to stay there, take it. After three nights I was not only in love with the hotel, but I was big time in [...]
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5 Rules for Avoiding Craigslist Scams
Posted on 28. Jan, 2011 by Mary Girsch-Bock.
Craigslist has become an indispensable resource for just about anything. One of their most popular sections is Apts/Housing, which covers everything from monthly move-in specials to single family home rentals. However, the single family homes category is ripe with scammers looking to rip potential renters off.
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5 Tips To Promoting Community Events On Facebook
Posted on 20. Jan, 2011 by Charity Hisle.
Whether it’s an open house or a pool party, your apartment community should be sharing events on Facebook. As the largest social network, the average Facebook user is connected to 80 community pages, groups and events. Facebook is a good place for property managers to share events with their residents and prospects.
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6 Topics for Your Property Management Blog
Posted on 18. Jan, 2011 by Aimee Miller.
We all know how happy great, new content makes Google. If you can find 30 minutes each week to write 1 or 2 articles for your property management blog you will definitely start to see more traffic coming to your website.
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Helpful Holiday Facebook Strategies for Property Managers
Posted on 03. Dec, 2010 by Charity Hisle.
How can an apartment community build their fan count by appealing to the good will of others? Below are two strategies to kick off a brainstorming session this holiday season.
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Uh-Oh. My Facebook Fan Page is Filled with Vacancy Postings
Posted on 03. Nov, 2010 by Aimee Miller.
Now that you’ve created a Facebook Fan Page for your Property Management company you need to actually post things to it that are interesting to your audience! If your Facebook Fan pages are filled with vacancies, updates and specials, it will take you a while to build a great fan base. Ask yourself – what would I find interesting, useful or entertaining?
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Six Simple Actions That Keep Your Apartment Community ‘Tip of Tongue’
Posted on 27. Oct, 2010 by Mike Brewer.
For a lot of people, searching for an apartment is one of those dreaded but necessary experiences you have to go through from time to time. It ranks up there with paying taxes, putting gas in your car and getting a haircut. People are busy and the process of searching for a new place to live just is not that much fun.
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Using Social Media in the Property Management Business: Interview with Kayla Morris Roeder, Cambridge Management Group
Posted on 30. Sep, 2010 by Aimee Miller.
Kayla is one of the Owners of Cambridge Management Group and is also on the Board of Directors at the San Diego Apartment Association. Recently I was able to interview her and ask her about how she uses social media in her business.
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Interview with Lisa Trosien, Multifamily Industry Expert
Posted on 27. Sep, 2010 by Aimee Miller.
If you’re in the multifamily industry you have probably heard of Lisa Trosien. Lisa will be contributing articles to Property Manager.com and we started with a few questions to learn more about her perspective on important trends, marketing activities property managers should prioritize and the one thing she hates about her job!
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Property Managers: Know Your Audience When Marketing Online
Posted on 19. Aug, 2010 by Heather Blume.
I tell people repeatedly that I’d rather that they had no Facebook page than seeing a poorly thought out and executed one. Yet, I keep logging on, “liking” pages, and seeing sales pitches. If you go for the direct sale, you’re going to lose. Consider these stats from the video “Socialnomics”.
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Love Your Residents More Than They Love You
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Apartment Leadership: Courageous Conversations
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Manage Your Property Like a Dog
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Optimizing Your Property Management Facebook Page for Search
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Who Doesn’t Want Residential Income Property Right Now?
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Marc Courtenay: Thank you Aimee. That is an excellent article....
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Aimee Miller: Here's an interesting article with even more stats...
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john: The problem is not a lack of inspections, but a la...
