PropertyManager.com

Property Managers: Know Your Audience When Marketing Online

Posted on 19. Aug, 2010 by Heather Blume.

I tell people repeatedly that I’d rather that they had no Facebook page than seeing a poorly thought out and executed one. Yet, I keep logging on, “liking” pages, and seeing sales pitches. If you go for the direct sale, you’re going to lose. Consider these stats from the video “Socialnomics”.

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4 Facebook Lead Generation Tips for Property Managers

Posted on 16. Aug, 2010 by Charity Hisle.

Can apartment communities increase their fan base AND acquire leads? Absolutely! We can take a page from a few top brands using Facebook today and apply similar techniques to our own marketing strategies. Here are 4 tips for getting leads on Facebook.

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Obama’s College Apartment For Rent: Greatest Marketing Opportunity

Posted on 18. Jun, 2010 by Aimee Miller.

Not many apartments for rent make national news! And it is true, you probably won’t get the chance to market a property like this: “President Obama lived here and you can too!” It got us to thinking about new ways to help your apartment or house stand out from the crowd.

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June Property Management Marketing Ideas

Posted on 10. Jun, 2010 by Heather Blume.

June is a month with amazing marketing possibilities! With the kids getting out of school, the sun beating down and the days getting as long and bright as possible, how can we expect our traffic and touring numbers to do anything but shoot through the roof this month?

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Upgrade Your Properties with Local Art

Posted on 07. Jun, 2010 by Heather Blume.

I was an art student once, and I will tell you straight up that if you want something that will generate traffic, give you something to start conversations with, and will just plain out do those pictures your walls are currently sporting, college aged art students are about to become your best friends. Why? Because they need a venue to show their work.

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May Property Management Marketing Ideas

Posted on 07. May, 2010 by Heather Blume.

I know that by the time I start seeing snippets of sunshine peeking through the Seattle clouds, the rest of the country must be 3 or 4 weeks into the beautiful weather that late April and Early May bring. As long as the outside is enticing, people will do the most that they can to spend time in it, which hopefully means a spike in on site traffic for you!

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April Property Management Marketing Ideas

Posted on 22. Apr, 2010 by Heather Blume.

April is one of my favorite months in property management because it’s full of ANTICIPATION! We’re all waiting for that first big weekend, when the leasing season really kicks in to high gear for all those late May and early June moves. Instead of waiting this year, why not take a proactive approach with some fresh ideas to drive traffic to your door?!

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The Emotional Drum Major: How A Positive Attitude Increases Sales

Posted on 15. Apr, 2010 by Heather Blume.

Mood is infectious to the people around us because as humans, we’re wired for it. In the world of apartment rentals, your emotional state can be a grand ally in helping you control a given situation.

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Property Management Marketing Ideas for March

Posted on 09. Mar, 2010 by Heather Blume.

We in the property management world know that sunshine brings in the tours, something that has proven to be a major challenge this year. To encourage a little more traffic, here are 3 ideas for your marketing teams.

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Hammer vs. Feather: Using Subtlety with Facebook

Posted on 18. Feb, 2010 by Heather Blume.

I see a lot of properties and companies doing a cannonball in the deep end of the Facebook swimming pool. I’d estimate that I’m “friended” or “followed” by at least six new properties or management companies a week.

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4 February Marketing Ideas for Property Managers

Posted on 10. Feb, 2010 by Heather Blume.

Whether you refer to the best known February holiday as Valentine’s Day or Single’s Awareness Day, this month packs a lot more marketing power than just events circling the 14th. Let’s look at 4 ideas that can bring you some buzz and some great new rentals!

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5 Ways Property Managers Can Build Their Facebook Audience

Posted on 19. Jan, 2010 by Charity Hisle.

In my last post “10 Tips for Property Managers Using Facebook”, we discussed the most important things you need to know to get your community Fan Page started on Facebook. Now that you have a Fan Page, what do you do?

Here are 5 ideas for building your audience on Facebook.

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January Marketing Ideas for Property Managers

Posted on 14. Jan, 2010 by Heather Blume.

In the multifamily business world, January is a notoriously difficult month for us. Whether it’s the propensity for snow, the cold wind, or the fact that USA and TNT keep running excellent marathons of TV shows, we just have a hard time getting foot traffic in the door. Don’t let the blustery weather cool your renting power!

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Chris Brogan’s Social Media Ideas for Realtors (That Also Apply to Property Managers)

Posted on 29. Dec, 2009 by Aimee Miller.

I love Chris Brogan’s articles and have been reading them for quite some time now. Chris is a renowned social media expert with a history of helping businesses create online relationships with their audience. So it was with great pleasure that I read his most recent post, “If I were a Realtor.”

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10 Tips for Property Managers Using Facebook

Posted on 21. Dec, 2009 by Charity Hisle.

Facebook is opening doors for property managers to engage in conversation with residents and their local community. The question everyone wants to know is, how? It’s easier than you might think! Here are 10 tips for apartment communities using Facebook.

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Moving Marketing Online: Interview with Nick Scarabosio, Jackson Group Property Management

Posted on 14. Sep, 2009 by Aimee Miller.

I recently had the chance to speak with Nick Scarabosio from Jackson Group Property Management in San Francisco, CA. San Francisco is a competitive market and you have to be thinking of creative ways to reach your audience…and Nick is pretty creative!
Aimee: How has your property management marketing changed over the past couple of years [...]

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Who Wants to Earn a Steady Income? 5 Best Practices to Find New Property Management Clients

Posted on 25. Aug, 2009 by Russell Munz.

It’s not who wants to be a millionaire these days, it’s who wants to earn a steady income.
Nine years ago my business partner asked me to grow the property management business so it would pay the bills during a bad real estate market. Now our firm Pyramid Real Estate Group in Stamford Connecticut has over [...]

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Horizon Realty’s Twitter Debacle: It Can Help You With Your Property Management Social Media Plan

Posted on 29. Jul, 2009 by Aimee Miller.

I love reading Copyblogger’s articles – they are funny and always educational. Their most recent recent post, “What the Horizon Realty FAIL Can Teach You About Social Media,” has great reminders for an effective social media strategy.
In a nutshell, a resident with only about 20 Twitter followers, tweeted (under the now expired Twitter account name [...]

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Use Local Search to Increase Traffic to Your Property Management Website

Posted on 07. Jul, 2009 by Jonathan Brownfield.

Chances are, if you’re in the property management business then you’ve advertised your business in the local phone book.
The problem is, people are flooding to online search to find businesses and services, all but assuring the printed telephone directory the same fate as the Long Jawed Mastodon. The good news is that you can adapt [...]

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New Opportunities to Market Your Company

Posted on 17. Jun, 2009 by Aimee Miller.

I was walking out of Trader Joe’s today and noticed a beautifully painted garbage can. Typically garbage cans are not really my area of focus but this one looked good. It was freshly painted (green) and the paper below it warned “Fresh Frazee Paint.” Kind of clever – they probably gave out the “wet paint” [...]

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Property Managers Surveyed About Their Use of Internet Marketing

Posted on 15. Jun, 2009 by Aimee Miller.

Many property managers look for the best ways to use the Internet to market their business so they can find more owners and fill vacancies faster. We surveyed a group of residential property managers to learn how they use the Internet for marketing, how they spend money to acquire tenants and how engaged they are [...]

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