Marketing

Use Google Local Search To Grow Your Property Management Business

Use Google Local Search To Grow Your Property Management Business

Posted on 29. Jan, 2014 by .

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Google+ is an Internet marketing tool that you can use to grow your property management business. If you’ve never used it before, think of it as an updated and digital re-creation of the yellow pages. It provides the same service to a local business by providing a category and a specific location for what you do and where you are. When your property management business is on Google+, anyone searching for a company like yours in your area will be able to find you.

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Property Managers: Are You Closing Enough Leads?

Property Managers: Are You Closing Enough Leads?

Posted on 09. Sep, 2013 by .

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At Fourandhalf, we spend a lot of time talking to our clients about property management marketing techniques. However, even the best marketing strategies will fall short if a property manager isn’t able to close leads. Without a lead management system, your marketing efforts, social media presence, your pay per click programs and your business networking will simply be a way of spending money instead of making it.

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Four Mistakes to Avoid When Targeting Generation Y Renters

Four Mistakes to Avoid When Targeting Generation Y Renters

Posted on 05. Jul, 2013 by .

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Property managers are starting to cater to the next big rental market; Generation Yers. With an estimated 80 million people born between 1978 and 1995, Gen Yers can be a great group to target as prospective tenants. According to a study by Pew Research Center, they are less likely to buy a home then previous […]

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Twitter How-To’s: Part 3 of the Twitter Series for Property Managers

Twitter How-To’s: Part 3 of the Twitter Series for Property Managers

Posted on 10. Feb, 2012 by .

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The @ sign is like magic, it is called a Reply or a Mention and is public. When you use the @ symbol before someone’s name (for example: @CharityHisle) you are targeting that update TO that person. Twitter even links to that person’s account to help connect your followers to one another.

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10 More Pinterest Tips for Property Managers!

10 More Pinterest Tips for Property Managers!

Posted on 25. Jan, 2012 by .

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In our last post about Pinterest, we discussed why each property management group should have a Pinterest account. But how do you get creative with your account without being too salesy?

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How to Attract “Generation Y” Residents for Your Rental Properties

How to Attract “Generation Y” Residents for Your Rental Properties

Posted on 23. Jan, 2012 by .

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Believe it or not, there are up to 80 million people between the ages of 16 and 29 who will be filling your vacancies in the year ahead.

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Should Your Property Management Company Investigate Pinterest?

Should Your Property Management Company Investigate Pinterest?

Posted on 17. Jan, 2012 by .

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With over 4 million users, Pinterest is now in the top 10 list of social networks! It is a unique (and public) website that allows users to organize and share images and videos from across the web with one another. Think of Pinterest as an online bulletin board!

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30 Tweet Ideas: Part 2 of the Twitter Series for Property Managers

30 Tweet Ideas: Part 2 of the Twitter Series for Property Managers

Posted on 22. Dec, 2011 by .

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Twitter is one of the most difficult social networks to explain and to learn for property management professionals. Often I hear questions like, “What do we say?” or “Who are we talking to?” Let’s try to clear up the confusion today!

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Market Fun Holiday Events For Residents

Market Fun Holiday Events For Residents

Posted on 16. Dec, 2011 by .

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While the holidays always make us think about ways to engage residents in the holiday spirit, there are many activities and events that property managers can organize and easily implement that can be used not only during the holiday season, but throughout the year.

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What is Twitter? Part 1 of the Twitter Series for Property Managers

What is Twitter? Part 1 of the Twitter Series for Property Managers

Posted on 05. Dec, 2011 by .

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Believe it or not, the world has not abandoned Twitter, in fact, just the opposite. While Facebook and Google Plus use are declining, Twitter is gaining users globally. The average user sends a half a Tweet per day and the site has reached 360 million registered users.

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Tenant Referral Fees

Tenant Referral Fees

Posted on 30. Sep, 2011 by .

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Tenant referral fees can be a great way to increase occupancy rates without spending a lot of money advertising. There are many advantages to instituting a referral program, including the following:

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4 Easy Ways to Attract More Applicants for Your Vacant Rentals

4 Easy Ways to Attract More Applicants for Your Vacant Rentals

Posted on 28. Sep, 2011 by .

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Let’s look at 4 simple ideas that will motivate and facilitate the rental application process so you can draw a larger number of applicants like metal shavings to a powerful magnet.

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Protecting Your Brand Online

Protecting Your Brand Online

Posted on 21. Sep, 2011 by .

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Do your employees understand your company expectations for online behavior? Do you require your employees to sign a social media policy?

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Everything Sends a Marketing Message

Everything Sends a Marketing Message

Posted on 02. Aug, 2011 by .

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Remember, anything that ‘touches’ the customer sends a strong marketing message. What are your materials saying about your company?

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SEO Continued: What is Digital Asset Optimization?

SEO Continued: What is Digital Asset Optimization?

Posted on 24. Mar, 2011 by .

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The natural evolution of Search Engine Optimization is Digital Asset Optimization (DAO), the optimization of all of your online content. This includes images, audio files, video’s and even PDFs. Anything you place online has a keyword title, meta tag and a clear description to influence search engines.

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Why Should I Rent from You?

Why Should I Rent from You?

Posted on 10. Mar, 2011 by .

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Start using testimonials in your leasing office, in your models, on your website and even on your collateral materials. Have a variety of demographic groups in your testimonials. The 65 year old empty nester couple might not relate well to the 22 year old roommates fresh out of college in their first jobs, you know?

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Optimizing Your Property Management Facebook Page for Search

Optimizing Your Property Management Facebook Page for Search

Posted on 24. Feb, 2011 by .

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While you shouldn’t focus all of your efforts solely on Facebook, it does make sense to optimize the content posted on Facebook. Facebook search is linked to keywords within all public posts, profiles, pages, groups and applications but very few are utilizing this opportunity to increase their Facebook SEO.

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Beginning SEO for Property Managers

Beginning SEO for Property Managers

Posted on 17. Feb, 2011 by .

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SEO (Search Engine Optimization) is the process of improving the volume and quality of traffic to your website from internet search engines. Search engines want to return the most relevant results possible to their users. According to eMarketer, 94% of shoppers click on the 1st through 10th search results. Optimizing your online presence for search engines will drive traffic to your website.

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What My Kids and Walmart Taught Me About Sales

What My Kids and Walmart Taught Me About Sales

Posted on 09. Feb, 2011 by .

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Several years ago, I had the honor of speaking at an industry conference held at the Wynn hotel in Las Vegas. It’s a great hotel and if you ever get the chance to stay there, take it. After three nights I was not only in love with the hotel, but I was big time in […]

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5 Rules for Avoiding Craigslist Scams

5 Rules for Avoiding Craigslist Scams

Posted on 28. Jan, 2011 by .

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Craigslist has become an indispensable resource for just about anything. One of their most popular sections is Apts/Housing, which covers everything from monthly move-in specials to single family home rentals. However, the single family homes category is ripe with scammers looking to rip potential renters off.

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5 Tips To Promoting Community Events On Facebook

5 Tips To Promoting Community Events On Facebook

Posted on 20. Jan, 2011 by .

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Whether it’s an open house or a pool party, your apartment community should be sharing events on Facebook. As the largest social network, the average Facebook user is connected to 80 community pages, groups and events. Facebook is a good place for property managers to share events with their residents and prospects.

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6 Topics for Your Property Management Blog

6 Topics for Your Property Management Blog

Posted on 18. Jan, 2011 by .

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We all know how happy great, new content makes Google. If you can find 30 minutes each week to write 1 or 2 articles for your property management blog you will definitely start to see more traffic coming to your website.

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Helpful Holiday Facebook Strategies for Property Managers

Helpful Holiday Facebook Strategies for Property Managers

Posted on 03. Dec, 2010 by .

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How can an apartment community build their fan count by appealing to the good will of others? Below are two strategies to kick off a brainstorming session this holiday season.

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Uh-Oh. My Facebook Fan Page is Filled with Vacancy Postings

Uh-Oh. My Facebook Fan Page is Filled with Vacancy Postings

Posted on 03. Nov, 2010 by .

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Now that you’ve created a Facebook Fan Page for your Property Management company you need to actually post things to it that are interesting to your audience! If your Facebook Fan pages are filled with vacancies, updates and specials, it will take you a while to build a great fan base. Ask yourself – what would I find interesting, useful or entertaining?

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