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For Authentic Market Research, Look to Your Reviews

For Authentic Market Research, Look to Your Reviews

Posted on 08. Feb, 2017 by .

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Reputation is really important in property management. You want to attract and build a community of happy renters who then share their good experience with others. But are your renters happy? Do you survey them and do you get good, honest feedback? In a recent Multifamily Executive article they state that the best place to turn to for authentic […]

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How Affordable Are These U.S. Cities?

How Affordable Are These U.S. Cities?

Posted on 03. Feb, 2017 by .

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AppFolio Property Manager published a report this week highlighting the affordability of 20 of the most popular cities in the United States. According to the report, two cities where renters spend more than 50% of their paychecks on housing (considered unaffordable) are New York and Miami. How are the other top cities looking? Check out […]

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What are the best U.S. cities for walking your dog?

What are the best U.S. cities for walking your dog?

Posted on 23. Jan, 2017 by .

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Dog-friendly properties are a top requested perk from apartment seekers when it comes to choosing a new place to live. Care.com recently put together a list of the top cities for walking your dog based of a “walkability” score; Property Managers should think about their current dog policy and how allowing the four-legged friends can attract […]

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5 Ways to Boost Occupancy With Online Marketing

5 Ways to Boost Occupancy With Online Marketing

Posted on 02. Dec, 2016 by .

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If you’re having trouble filling your vacancies, check out these 5 tips from Multifamily Executive for boosting your occupancy with online marketing strategies like Search Engine Optimization and reputation management. These strategies will help increase leads, fill occupancies quickly, and help you maintain that high occupancy. Read the full article on Multifamily Executive.

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What Does Annual Effective Rent Growth and Baseball Have in Common?

What Does Annual Effective Rent Growth and Baseball Have in Common?

Posted on 27. Oct, 2016 by .

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With the World Series underway, the Chicago Cubs’ home stadium of Wrigley Field is one of the few Major League ballparks to lie within a neighborhood. Reportedly, rooftop owners are charging an arm and a leg to watch the game. So what does the current rental landscape of this area and the surrounding neighborhoods look […]

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Current Trends: Renting vs. Home Ownership

Current Trends: Renting vs. Home Ownership

Posted on 01. Sep, 2016 by .

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With home ownership in the U.S. at its lowest rate since 1965, and renting nearing a 50-year high, cities are building more multifamily properties. Here & Now‘s Jeremy Hobson interviews property management professionals in the Houston and Cleveland areas for their perspective on the latest trend. He also talks to Svenja Gudell, chief economist for the […]

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New Apps to ‘Virtualize’ Apartments of the Future

New Apps to ‘Virtualize’ Apartments of the Future

Posted on 30. Aug, 2016 by .

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Apartment living is changing as new technologies and applications hit the market. Multifamily Executive runs through quite a few new apps built to “virtualize” apartments. What does this technology advancement mean for property managers? Well, for one, more people might rent your vacancy without having stepped foot in the unit, or even in the state. Virtual […]

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U.S. Apartment Trends: What’s Happening in Your City?

U.S. Apartment Trends: What’s Happening in Your City?

Posted on 18. Aug, 2016 by .

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AppFolio recently partnered with Axiometrics, a leading provider of apartment market data, to take an in-depth look at how job growth directly affects rent growth in the U.S. apartment market. See the AppFolio & Axiometrics Growth Trends Report.

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How Job and College Enrollment Growth Impact Rent Growth

How Job and College Enrollment Growth Impact Rent Growth

Posted on 28. Jul, 2016 by .

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It’s no secret to any property manager that when job growth is on the upward trend, rent growth will shortly follow. However, a recently published Axiometrics article drew a parallel between falling rent and job rates to an increase in college enrollment. “Why does enrollment increase when job growth declines? The simple answer is to […]

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How to Attract Renters with Bold Design Elements

How to Attract Renters with Bold Design Elements

Posted on 21. Jul, 2016 by .

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Property managers are constantly trying to find new ways to attract tenants, especially in areas with high turnover rates like areas surrounding universities, with residents coming and going every year. According to a recent, Realty Times article, unique design elements like petrified wood flooring, spiral staircases, and tiled bathrooms can be a low-maintenance way to […]

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More Bikes Could Lead to More Revenue for Property Managers

More Bikes Could Lead to More Revenue for Property Managers

Posted on 14. Jul, 2016 by .

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The 2016 Concept Community Survey gauged the needs of 88,000 renters nationwide. It found that 44% of renters either own or will soon own a bike and with the increase in bikes comes an increase in renters’ need for bike storage in their rental units. According to Multifamily Executive, “Nearly 20% of all renters would […]

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Multifamily Construction Spending on the Rise

Multifamily Construction Spending on the Rise

Posted on 14. Jul, 2016 by .

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A recent Axiometrics article showed that while single-family construction spending has fallen over recent months, multifamily construction spending has seen a steady increase. “Single-family (SF) spending fell for the third straight month, and annual growth slowed to 6.3% in May from double-digit growth that averaged 20% in 2015. Multifamily construction was up with a month-over-month […]

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6 Easy Steps to Creating Fresh Outdoor Apartment Spaces

6 Easy Steps to Creating Fresh Outdoor Apartment Spaces

Posted on 12. Jul, 2016 by .

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It’s not enough to just have outdoor areas; as property managers, we must keep outdoor spaces looking fresh, too, to attract—and retain—residents. Check out this post from Multifamily Executive outlining 6 easy ways for property managers to keep outdoor spaces looking trendy and fresh to attract renters. Read more on Multifamily Executive.

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Cities or Suburbs: The Added Cost of an “Urban” Lifestyle

Cities or Suburbs: The Added Cost of an “Urban” Lifestyle

Posted on 12. Jul, 2016 by .

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According to a recent article from Axiometrics, the additional costs of living in a city versus living in the suburbs may be more than the $578 national average rent gap. Transportation might be a factor for renters to consider when deciding where to live. “Commuting to work via personal vehicle will cost approximately $1,912 in […]

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The Brexit Impact On Multifamily Investment

The Brexit Impact On Multifamily Investment

Posted on 29. Jun, 2016 by .

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According to a recent article by Forbes, the big news out of U.K. last week—the Brexit vote for the U.K. to separate itself from the European Union—might have an affect on investors in the U.S. multifamily market. “The Brexit could decrease the value of British real estate, at least in the short term, as the United […]

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Latest Trend: What Are Microunits?

Latest Trend: What Are Microunits?

Posted on 21. Jun, 2016 by .

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As the name suggests, microunits are very, very small apartments popping up in urban areas. Popular in Europe, this trends is reaching the U.S. in areas where affordable housing isn’t prevalent. These units range from 250-400 square feet, built with efficiency in mind to maximize the small space. According to Axiometrics, “these tiny units make […]

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How to Maximize Renter Leads

How to Maximize Renter Leads

Posted on 16. Jun, 2016 by .

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Several processes and activities can generate leads for your properties. In this article from Multifamily Executive, they outline different strategies—call centers, email remarketing, reputation management, and more—that can help you bring in more leads. Try some of these revenue-generating tips and see if they work for your property management business. Read More from Multifamily Executive.

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The Right Staff and Resident Retention

The Right Staff and Resident Retention

Posted on 14. Jun, 2016 by .

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With more than 300,000 new units coming in 2016, resident retention is more important than ever. The culture of a property is a major factor in keeping residents at existing properties. Hiring the right staff for your property management company is not only a strong business strategy, but it’s also an important lease renewal strategy. […]

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8 Common Email Marketing Mistakes for PMs

8 Common Email Marketing Mistakes for PMs

Posted on 09. Jun, 2016 by .

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Email Marketing is a top marketing strategy for Property Managers to reach new renters and owners. But some of the most common mistakes can be more harmful than good for your business. Realty Times covers 8 common email marketing mistakes and how to avoid them. Read more from Realty Times.

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What to Do When Your Resident Files for Bankruptcy

What to Do When Your Resident Files for Bankruptcy

Posted on 09. Jun, 2016 by .

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Every landlord in their lifetime experiences renters who don’t pay their rent. But what do you do when your renter files for bankruptcy? How do you protect yourself legally? Multifamily Executive highlights some protective, pre-bankruptcy measures that can help minimize your financial losses whenever you suspect a renter may be planning to file. Read more on […]

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Best (and Worst) Cities for New Graduates in 2016

Best (and Worst) Cities for New Graduates in 2016

Posted on 02. Jun, 2016 by .

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Trulia recently released their list of best and worst cities for new graduates in 2016. The infographic looks at the top cities for employment for recent grads–where the highest and lowest opportunities lie. Think Southern California is the best place for your post-grad work? Think again. Which city has the best outlook for former students? […]

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Divorce Rate Drives Demand for Multifamily Properties

Divorce Rate Drives Demand for Multifamily Properties

Posted on 19. May, 2016 by .

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When it comes to demand for multifamily communities, there are typically two demographics that people think of: millennials and baby boomers. However, there’s a third group of individuals property managers shouldn’t forget about—divorced people. As the divorce rate is going up, this growing demographic is driving demand for multifamily housing. What does this trend mean for Property […]

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3 Hot Apartment Marketing Ideas for Summer

3 Hot Apartment Marketing Ideas for Summer

Posted on 19. May, 2016 by .

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Summer is a busy time for property managers, as May through September is a popular time to move or look for apartments. A few experts in the Apartment management industry cover three unique marketing ideas to help you fill your summer vacancies quickly this summer—from musical festivals to virtual reality—in this recent article from Software […]

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Looking at Baby Boomers and Apartments

Looking at Baby Boomers and Apartments

Posted on 10. May, 2016 by .

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While historically it’s been tough to accurately measure the impact of the baby boomer generation on renting, Axiometrics believes there’s an “increasing trend toward renters-by-choice or “lifestyle” renters among the baby boomer population, especially in urban core and urban infill locations. A number of baby boomers choose to rent apartments in urban locations that are close […]

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