Posted on 12. Sep, 2013 by Tara Armbruster.
Before a renter actually goes out and looks at apartment complexes, she browses online to find locations that she might like. Social media has created an opportunity to win over prospective renters before they even visit your complex’s website. But just mentioning your available units is not enough, especially if you’re managing a large property. You need to get creative.
Posted on 07. Aug, 2013 by Tara Armbruster.
Property managers have had a long time to figure out how to keep tenants happy. But with the advent of online reviews, it’s now necessary to make sure that tenants aren’t just happy, but that they share their enthusiasm for a particular apartment complex online.
Posted on 10. May, 2013 by Marc Courtenay.
Property Managers know how important it is to prevent problems with residents through careful screening procedures. The old saying, “an ounce of prevention is worth a pound of cure” is as important in today’s society as ever. That’s why experienced property managers don’t cut corners when screening applicants.
Posted on 05. Apr, 2011 by Mary Girsch-Bock.
Under Title VIII of the Civil Rights Act of 1968, commonly known as the Fair Housing Act, it is illegal for landlords to refuse to rent or sell a dwelling based on an applicant’s race, color, national origin, religion, sex, familial status, or disability. Does your management company base their applicant approvals on documented evidence of an applicant’s ability to pay or not pay?
Posted on 24. Feb, 2011 by Charity Hisle.
While you shouldn’t focus all of your efforts solely on Facebook, it does make sense to optimize the content posted on Facebook. Facebook search is linked to keywords within all public posts, profiles, pages, groups and applications but very few are utilizing this opportunity to increase their Facebook SEO.
Posted on 17. Feb, 2011 by Charity Hisle.
SEO (Search Engine Optimization) is the process of improving the volume and quality of traffic to your website from internet search engines. Search engines want to return the most relevant results possible to their users. According to eMarketer, 94% of shoppers click on the 1st through 10th search results. Optimizing your online presence for search engines will drive traffic to your website.
Posted on 25. Jan, 2011 by Marc Courtenay.
In these challenging times there is one question all property managers should be asking themselves; “Why would my clients and residents prefer me and the properties I’m managing?” Recently I asked a successful, long-time property manager the simple question, “What keeps your owners happy?” It was another way of asking the question in paragraph one.
Posted on 18. Jan, 2011 by Aimee Miller.
We all know how happy great, new content makes Google. If you can find 30 minutes each week to write 1 or 2 articles for your property management blog you will definitely start to see more traffic coming to your website.
Posted on 07. Dec, 2010 by Mike Brewer.
This is the second post in a two part series based on the book Good to Great by Jim Collins. We will discuss making the right hiring decisions, turning loose of bad behavior and making sure personal competencies fit roles and responsibilities.
Posted on 09. Nov, 2010 by Marc Courtenay.
If your rental properties make a great first impression then potential residents will want to see what’s on the inside. This article will focus on rental properties with five units or less, and is especially applicable for rental houses.
Posted on 03. Nov, 2010 by Aimee Miller.
Now that you’ve created a Facebook Fan Page for your Property Management company you need to actually post things to it that are interesting to your audience! If your Facebook Fan pages are filled with vacancies, updates and specials, it will take you a while to build a great fan base. Ask yourself – what would I find interesting, useful or entertaining?
Posted on 27. Oct, 2010 by Mike Brewer.
For a lot of people, searching for an apartment is one of those dreaded but necessary experiences you have to go through from time to time. It ranks up there with paying taxes, putting gas in your car and getting a haircut. People are busy and the process of searching for a new place to live just is not that much fun.
Posted on 27. Sep, 2010 by Aimee Miller.
If you’re in the multifamily industry you have probably heard of Lisa Trosien. Lisa will be contributing articles to Property Manager.com and we started with a few questions to learn more about her perspective on important trends, marketing activities property managers should prioritize and the one thing she hates about her job!
Posted on 03. Dec, 2009 by Aimee Miller.
In a recent webinar, we reviewed four accounting best practices property managers should be doing to close out 2009 and prepare for 2010. We talked through these best practices and demonstrated how to enact them using our web-based property management software but they are definitely applicable if you’re using a different type of software.
Below is the full recording of the webinar
Posted on 08. Oct, 2009 by Marc Courtenay.
The “science” of being an effective Residential Property Manager changes with the times and the priorities that our society establishes. Part 1 of this article covers ways in which property managers attract and retain residents with green incentives. Today’s homeowners and home-renters are motivated to save energy and be “earth friendly.” That is why the […]
Posted on 24. Sep, 2009 by Aimee Miller.
Recently I had the opportunity to chat with Todd Breen (South East Regional Director, FARPM; Faculty at the Property Management Academy in Florida) about how his company (www.624home.com) makes the Section 8 program profitable. While I was stuck in the office, Todd was actually spearfishing on a yacht in Florida…this is the fish he skewered! […]
Posted on 15. Sep, 2009 by Aimee Miller.
In a recent survey of residential property managers, we found that 83 percent plan to grow their business this year and many are using the Internet to expand their marketing reach. This session covered the following topics: Highlights of a recent survey of property managers – learn how they are going beyond simple rent reductions […]
Posted on 14. Sep, 2009 by Aimee Miller.
I recently had the chance to speak with Nick Scarabosio from Jackson Group Property Management in San Francisco, CA. San Francisco is a competitive market and you have to be thinking of creative ways to reach your audience…and Nick is pretty creative! Aimee: How has your property management marketing changed over the past couple of […]
Posted on 18. Aug, 2009 by Heather Blume.
I think it should be a requirement for people who work in the multifamily industry to rent an apartment, at communities they don’t directly work at, for at least 5 years, moving at least once every 24 months. What would possess me to make such an outlandish request of my fellow industry compatriots? One word: […]
Posted on 28. Jul, 2009 by Aimee Miller.
Have you ever read a website or a company description that says something like…”We pride ourselves on delivering terrible service. Really, great service is expensive and we don’t think it is worth it so instead of great service we will provide pretty adequate to bad service. Thanks for your business.” Probably not! Really, we all […]
Posted on 16. Jul, 2009 by Heather Blume.
You know, not everyone has a gift for writing. Some people don’t even have the basics. When I was younger, my mother was a librarian and an English teacher. She and I would sit at the kitchen table in the evenings, me struggling with the complexities of Algebra (many of which I, to this day, […]
Posted on 07. Jul, 2009 by Heather Blume.
As temperatures rise, so do easy chances for resident retention! Summer is a great time for connecting with your residents and one of our greatest warm season assets is, of course, our pool. However, there is more to using your aqua resources than a single large gesture of the large summer pool party. You can […]
Posted on 07. Jul, 2009 by Jonathan Brownfield.
Chances are, if you’re in the property management business then you’ve advertised your business in the local phone book. The problem is, people are flooding to online search to find businesses and services, all but assuring the printed telephone directory the same fate as the Long Jawed Mastodon. The good news is that you can […]
Posted on 02. Jul, 2009 by Marc Courtenay.
“When it comes to property management and the credit crisis, things are changing all the time…this is unprecedented in our 40 years of experience.” This is a quote from an interview I conducted with a partner of a prominent Southern California residential property management company. She is also an owner of both single family and […]