Best Of

Get Yelp for Your Property Management Business

Get Yelp for Your Property Management Business

Posted on 08. Jul, 2014 by .

0

Too many property managers aren’t aware of the free tools offered by a familiar online company. You’ve heard of Yelp, but did you know that 132 million people use it monthly for buying decisions? The most recent data suggests there are over 57 million reviews on Yelp. More importantly 82% of Yelp users go there […]

Continue Reading

Knowing the Limits on Collection Practices for Property Managers

Knowing the Limits on Collection Practices for Property Managers

Posted on 20. Jun, 2014 by .

0

One of the challenges in the management of rental properties involves collecting from residents behind on rent payment. Knowing the laws which govern the methods used for collection is a vital first step. We can debate how far we’d push the envelope to make sure the rent is collected, but the key to avoiding legal […]

Continue Reading

Being a “Remarkable” Property Manager

Being a “Remarkable” Property Manager

Posted on 19. Jun, 2014 by .

0

Whether you’re following your passion or just trying to be successful at what you do for a living, it always counts to be in that esteemed group we call “outstanding”. There is more research surfacing that gives practical guidance on the characteristics of those who flourish and those who flounder. It’s not just motivation that […]

Continue Reading

Property Management Outside Your Comfort Zone

Property Management Outside Your Comfort Zone

Posted on 07. Nov, 2013 by .

1

One of the most frequent complaints I here from property owners who don’t live in the same area as their properties is how hard it is for them to find a trustworthy, dependable property manager. “Why is so difficult?” I usually reply. The owners often answer that it’s been there experience that when the property management firm knows you’re not local (and especially if they’re from out-of-state) they don’t give them the same level of service.

Continue Reading

10 Unexpected Ways To Drive Rentals Through Social Media

10 Unexpected Ways To Drive Rentals Through Social Media

Posted on 12. Sep, 2013 by .

0

Before a renter actually goes out and looks at apartment complexes, she browses online to find locations that she might like. Social media has created an opportunity to win over prospective renters before they even visit your complex’s website. But just mentioning your available units is not enough, especially if you’re managing a large property. You need to get creative.

Continue Reading

Turn Happy Tenants Into Positive Online Reviewers

Turn Happy Tenants Into Positive Online Reviewers

Posted on 07. Aug, 2013 by .

0

Property managers have had a long time to figure out how to keep tenants happy. But with the advent of online reviews, it’s now necessary to make sure that tenants aren’t just happy, but that they share their enthusiasm for a particular apartment complex online.

Continue Reading

When Screening Applicants Remember The Fair Credit Reporting Act

When Screening Applicants Remember The Fair Credit Reporting Act

Posted on 10. May, 2013 by .

0

Property Managers know how important it is to prevent problems with residents through careful screening procedures. The old saying, “an ounce of prevention is worth a pound of cure” is as important in today’s society as ever. That’s why experienced property managers don’t cut corners when screening applicants.

Continue Reading

Screening Tenants Consistently for Fair Housing

Screening Tenants Consistently for Fair Housing

Posted on 05. Apr, 2011 by .

0

Under Title VIII of the Civil Rights Act of 1968, commonly known as the Fair Housing Act, it is illegal for landlords to refuse to rent or sell a dwelling based on an applicant’s race, color, national origin, religion, sex, familial status, or disability. Does your management company base their applicant approvals on documented evidence of an applicant’s ability to pay or not pay?

Continue Reading

Optimizing Your Property Management Facebook Page for Search

Optimizing Your Property Management Facebook Page for Search

Posted on 24. Feb, 2011 by .

2

While you shouldn’t focus all of your efforts solely on Facebook, it does make sense to optimize the content posted on Facebook. Facebook search is linked to keywords within all public posts, profiles, pages, groups and applications but very few are utilizing this opportunity to increase their Facebook SEO.

Continue Reading

Beginning SEO for Property Managers

Beginning SEO for Property Managers

Posted on 17. Feb, 2011 by .

1

SEO (Search Engine Optimization) is the process of improving the volume and quality of traffic to your website from internet search engines. Search engines want to return the most relevant results possible to their users. According to eMarketer, 94% of shoppers click on the 1st through 10th search results. Optimizing your online presence for search engines will drive traffic to your website.

Continue Reading

Distinguish Your Business by Accentuating the Positive, Eliminating the Negative

Distinguish Your Business by Accentuating the Positive, Eliminating the Negative

Posted on 25. Jan, 2011 by .

0

In these challenging times there is one question all property managers should be asking themselves; “Why would my clients and residents prefer me and the properties I’m managing?” Recently I asked a successful, long-time property manager the simple question, “What keeps your owners happy?” It was another way of asking the question in paragraph one.

Continue Reading

6 Topics for Your Property Management Blog

6 Topics for Your Property Management Blog

Posted on 18. Jan, 2011 by .

2

We all know how happy great, new content makes Google. If you can find 30 minutes each week to write 1 or 2 articles for your property management blog you will definitely start to see more traffic coming to your website.

Continue Reading

Part 2: The Right Team is Your #1 Ingredient for Success

Part 2: The Right Team is Your #1 Ingredient for Success

Posted on 07. Dec, 2010 by .

10

This is the second post in a two part series based on the book Good to Great by Jim Collins. We will discuss making the right hiring decisions, turning loose of bad behavior and making sure personal competencies fit roles and responsibilities.

Continue Reading

Five Easy Ways to Give Your Rentals More Curb Appeal

Five Easy Ways to Give Your Rentals More Curb Appeal

Posted on 09. Nov, 2010 by .

0

If your rental properties make a great first impression then potential residents will want to see what’s on the inside. This article will focus on rental properties with five units or less, and is especially applicable for rental houses.

Continue Reading

Uh-Oh. My Facebook Fan Page is Filled with Vacancy Postings

Uh-Oh. My Facebook Fan Page is Filled with Vacancy Postings

Posted on 03. Nov, 2010 by .

2

Now that you’ve created a Facebook Fan Page for your Property Management company you need to actually post things to it that are interesting to your audience! If your Facebook Fan pages are filled with vacancies, updates and specials, it will take you a while to build a great fan base. Ask yourself – what would I find interesting, useful or entertaining?

Continue Reading

Six Simple Actions That Keep Your Apartment Community ‘Tip of Tongue’

Six Simple Actions That Keep Your Apartment Community ‘Tip of Tongue’

Posted on 27. Oct, 2010 by .

12

For a lot of people, searching for an apartment is one of those dreaded but necessary experiences you have to go through from time to time. It ranks up there with paying taxes, putting gas in your car and getting a haircut. People are busy and the process of searching for a new place to live just is not that much fun.

Continue Reading

Interview with Lisa Trosien, Multifamily Industry Expert

Interview with Lisa Trosien, Multifamily Industry Expert

Posted on 27. Sep, 2010 by .

1

If you’re in the multifamily industry you have probably heard of Lisa Trosien. Lisa will be contributing articles to Property Manager.com and we started with a few questions to learn more about her perspective on important trends, marketing activities property managers should prioritize and the one thing she hates about her job!

Continue Reading

4 Year-End Property Management Accounting Best Practices (Nov. 19 Webinar Recap)

4 Year-End Property Management Accounting Best Practices (Nov. 19 Webinar Recap)

Posted on 03. Dec, 2009 by .

0

In a recent webinar, we reviewed four accounting best practices property managers should be doing to close out 2009 and prepare for 2010. We talked through these best practices and demonstrated how to enact them using our web-based property management software but they are definitely applicable if you’re using a different type of software.

Below is the full recording of the webinar

Continue Reading

More Green Incentives For Residential Property Managers – Part 2

More Green Incentives For Residential Property Managers – Part 2

Posted on 08. Oct, 2009 by .

3

The “science” of being an effective Residential Property Manager changes with the times and the priorities that our society establishes. Part 1 of this article covers ways in which property managers attract and retain residents with green incentives. Today’s homeowners and home-renters are motivated to save energy and be “earth friendly.” That is why the […]

Continue Reading

Interview with Todd Breen, President of Home Property Management – Being Profitable with Section 8

Interview with Todd Breen, President of Home Property Management – Being Profitable with Section 8

Posted on 24. Sep, 2009 by .

5

Recently I had the opportunity to chat with Todd Breen (South East Regional Director, FARPM; Faculty at the Property Management Academy in Florida) about how his company (www.624home.com) makes the Section 8 program profitable. While I was stuck in the office, Todd was actually spearfishing on a yacht in Florida…this is the fish he skewered! […]

Continue Reading

Website Best Practices for Property Managers (Sept. 15 Webinar)

Website Best Practices for Property Managers (Sept. 15 Webinar)

Posted on 15. Sep, 2009 by .

2

In a recent survey of residential property managers, we found that 83 percent plan to grow their business this year and many are using the Internet to expand their marketing reach. This session covered the following topics: Highlights of a recent survey of property managers – learn how they are going beyond simple rent reductions […]

Continue Reading

Moving Marketing Online: Interview with Nick Scarabosio, Jackson Group Property Management

Moving Marketing Online: Interview with Nick Scarabosio, Jackson Group Property Management

Posted on 14. Sep, 2009 by .

2

I recently had the chance to speak with Nick Scarabosio from Jackson Group Property Management in San Francisco, CA. San Francisco is a competitive market and you have to be thinking of creative ways to reach your audience…and Nick is pretty creative! Aimee: How has your property management marketing changed over the past couple of […]

Continue Reading

8 Ideas for Making More Move-In Day Magic!

8 Ideas for Making More Move-In Day Magic!

Posted on 18. Aug, 2009 by .

0

I think it should be a requirement for people who work in the multifamily industry to rent an apartment, at communities they don’t directly work at, for at least 5 years, moving at least once every 24 months. What would possess me to make such an outlandish request of my fellow industry compatriots? One word: […]

Continue Reading

Service Sells: 5 Rules of Property Management Customer Service

Service Sells: 5 Rules of Property Management Customer Service

Posted on 28. Jul, 2009 by .

0

Have you ever read a website or a company description that says something like…”We pride ourselves on delivering terrible service. Really, great service is expensive and we don’t think it is worth it so instead of great service we will provide pretty adequate to bad service. Thanks for your business.” Probably not! Really, we all […]

Continue Reading