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	<title>PropertyManager.com &#187; Best Of</title>
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	<link>http://www.propertymanager.com</link>
	<description>Property Management News, Articles and Resources</description>
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		<title>Screening Tenants Consistently for Fair Housing</title>
		<link>http://www.propertymanager.com/2011/04/screening-tenants-consistently-for-fair-housing/</link>
		<comments>http://www.propertymanager.com/2011/04/screening-tenants-consistently-for-fair-housing/#comments</comments>
		<pubDate>Tue, 05 Apr 2011 13:00:11 +0000</pubDate>
		<dc:creator>Mary Girsch-Bock</dc:creator>
				<category><![CDATA[Best Of]]></category>
		<category><![CDATA[Law]]></category>
		<category><![CDATA[fair housing]]></category>

		<guid isPermaLink="false">http://www.propertymanager.com/?p=3266</guid>
		<description><![CDATA[Under Title VIII of the Civil Rights Act of 1968, commonly known as the Fair Housing Act, it is illegal for landlords to refuse to rent or sell a dwelling based on an applicant’s race, color, national origin, religion, sex, familial status, or disability. Does your management company base their applicant approvals on documented evidence of an applicant’s ability to pay or not pay? 


<strong>Related Posts:<ol><li><a href='http://www.propertymanager.com/2011/02/fair-housing-laws/' rel='bookmark' title='Permanent Link: Getting Up To Speed With Fair Housing Laws'>Getting Up To Speed With Fair Housing Laws</a></li>
<li><a href='http://www.propertymanager.com/2011/03/important-resident-screening-criteria/' rel='bookmark' title='Permanent Link: What’s The Most Important Resident Screening Criteria?'>What’s The Most Important Resident Screening Criteria?</a></li>
<li><a href='http://www.propertymanager.com/2011/04/fair-housing-resources-savvy-property-managers/' rel='bookmark' title='Permanent Link: Fair Housing Resources for Savvy Property Managers'>Fair Housing Resources for Savvy Property Managers</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p>Under Title VIII of the Civil Rights Act of 1968, commonly known as the Fair Housing Act (click here for <a title="Fair Housing Resources for Savvy Property Managers" href="http://www.propertymanager.com/2011/04/fair-housing-resources-savvy-property-managers/" target="_self">Fair Housing resources</a>), it is illegal for landlords to refuse to rent or sell a dwelling based on an applicant’s race, color, national origin, religion, sex, familial status, or disability.</p>
<p>Does your management company base their applicant approvals on documented evidence of an applicant’s ability to pay or not pay, or do other items factor into your decision process?</p>
<p>Fairness and consistency play a large role when <a title="What’s The Most Important Resident Screening Criteria?" href="http://www.propertymanager.com/2011/03/important-resident-screening-criteria/" target="_self">screening tenants</a>. It’s important to establish a set of criteria that all staff must follow starting with:</p>
<p><strong>Interpreting the Credit Report</strong><br />
While it’s easy to quickly glance at a credit report and get a sense of an applicant’s risk, many companies look beyond just credit report numbers and consider other factors as well. Just remember that if you are willing to work with an applicant with a low credit score, you must extend that same courtesy to a similar applicant. Whatever your standards are, they must be applied to all applicants.</p>
<p><strong>Income Level</strong><br />
While it’s more work, establishing an income level for each property provides applicants with a well-stated, easily understood rental requirement. For instance, if you rent a 1 bedroom apartment for $700.00 a month, you can establish a minimum income requirement of $2,100.00. If the applicant’s income falls below the required level, they are declined. No exceptions.</p>
<p><strong>Job History</strong><br />
A stable job history is a vital area for property managers to evaluate. It might be helpful to establish a minimum time on the job (i.e. six months) in order to be approved. Again, this may be a tough area to remain consistent on; those new to the area will obviously not have the required time on the job, but their overall job history may indicate stability. Again, if you make an exception for one applicant, be prepared to make an exception for all.<br />
<strong><br />
Rental History</strong><br />
Past evictions, consistently late rental payments, and trashed homes in an applicant’s rental history is a cause for concern, and a legitimate basis for denying an application. But remember, these standards must be applied across the board – to all applicants, not just a select group.</p>
<p>Race, disability, cultural background, or familial status should play no role in the decision making process. Knowing <a title="Getting Up To Speed With Fair Housing Laws" href="http://www.propertymanager.com/2011/02/fair-housing-laws/" target="_self">Fair Housing Laws</a>, you’ll protect yourself and your company by establishing a consistent screening process and adhering to it. This will ensure that all of your tenants have been qualified in a fair and consistent manner.</p>


<p><strong>Related Posts:<ol><li><a href='http://www.propertymanager.com/2011/02/fair-housing-laws/' rel='bookmark' title='Permanent Link: Getting Up To Speed With Fair Housing Laws'>Getting Up To Speed With Fair Housing Laws</a></li>
<li><a href='http://www.propertymanager.com/2011/03/important-resident-screening-criteria/' rel='bookmark' title='Permanent Link: What’s The Most Important Resident Screening Criteria?'>What’s The Most Important Resident Screening Criteria?</a></li>
<li><a href='http://www.propertymanager.com/2011/04/fair-housing-resources-savvy-property-managers/' rel='bookmark' title='Permanent Link: Fair Housing Resources for Savvy Property Managers'>Fair Housing Resources for Savvy Property Managers</a></li>
</ol></p>]]></content:encoded>
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		<item>
		<title>Optimizing Your Property Management Facebook Page for Search</title>
		<link>http://www.propertymanager.com/2011/02/optimizing-property-management-facebook-page-for-search/</link>
		<comments>http://www.propertymanager.com/2011/02/optimizing-property-management-facebook-page-for-search/#comments</comments>
		<pubDate>Thu, 24 Feb 2011 12:00:09 +0000</pubDate>
		<dc:creator>Charity Hisle</dc:creator>
				<category><![CDATA[Best Of]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[search engine marketing]]></category>

		<guid isPermaLink="false">http://www.propertymanager.com/?p=3135</guid>
		<description><![CDATA[While you shouldn’t focus all of your efforts solely on Facebook, it does make sense to optimize the content posted on Facebook. Facebook search is linked to keywords within all public posts, profiles, pages, groups and applications but very few are utilizing this opportunity to increase their Facebook SEO.


<strong>Related Posts:<ol><li><a href='http://www.propertymanager.com/2009/12/10-tips-for-property-managers-using-facebook/' rel='bookmark' title='Permanent Link: 10 Tips for Property Managers Using Facebook'>10 Tips for Property Managers Using Facebook</a></li>
<li><a href='http://www.propertymanager.com/2010/11/uh-oh-my-facebook-fan-page-is-filled-with-vacancy-postings/' rel='bookmark' title='Permanent Link: Uh-Oh. My Facebook Fan Page is Filled with Vacancy Postings'>Uh-Oh. My Facebook Fan Page is Filled with Vacancy Postings</a></li>
<li><a href='http://www.propertymanager.com/2009/07/use-local-search-to-increase-traffic-to-your-property-management-website/' rel='bookmark' title='Permanent Link: Use Local Search to Increase Traffic to Your Property Management Website'>Use Local Search to Increase Traffic to Your Property Management Website</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p>While you shouldn’t focus all of your efforts solely on Facebook, it does make sense to optimize the content posted on your <a title="5 Tips To Promoting Community Events On Facebook" href="http://www.propertymanager.com/2011/01/5-tips-to-promoting-community-events-on-facebook/" target="_self">property management Facebook</a> page. Facebook search is linked to keywords within all public posts, profiles, pages, groups and applications but very few are utilizing this opportunity to increase their Facebook SEO (search engine optimization). Facebook, as a referring site, is a major source of traffic to websites. They strive to base results on relevance to the user, which is why they implemented Open Graph. The more information collected from external websites the more useful Facebook search will become.</p>
<p>The most important place to show up within Facebook search is the auto-complete box. The auto-complete box ranks the following pieces of information within a search first:</p>
<ul>
<li>Your name</li>
<li>Events you are invited to</li>
<li>Friends with keywords within their names</li>
<li>Second degree friends (friends of friends) with keywords within their names</li>
<li>Questions with keywords</li>
<li>Applications you’ve used</li>
<li>Groups you’ve joined</li>
<li>Pages you have liked</li>
<li>Pages related to your interests</li>
<li>Pages a friend likes, including number of friends that like the page and total likes of the page</li>
</ul>
<p>Here are six tips to help you reach the top eight results within the auto-complete box.</p>
<ol>
<li>Pick your page name and vanity URL wisely. Pick something that adequately represents your brand and that will be easily remembered.</li>
<li>Use keywords in the “about” box and the “overview” section of the info tab. Completing these are very important because the information contained within the text is visible in Facebook search.</li>
<li><a title="Helpful Holiday Facebook Strategies for Property Managers" href="http://www.propertymanager.com/2010/12/helpful-holiday-facebook-campaign-strategies-property-management/" target="_self">Keep your Facebook content relevant</a> and fresh. Automatically feed new blog posts to your Facebook wall. Use keywords within status updates, links, photo’s, video’s, and notes.</li>
<li>Use a custom landing tab on your Facebook page to shape user experience, provide useful information, and implement a clear call to action to become a fan of the page. Utilize keywords within the text, images and links on these custom tabs.</li>
<li>Add the Like button to your website. It is one of the most important social sharing opportunities for driving visibility and linking. The more links to your Facebook page, the better your page will rank in search results.</li>
<li>Last, but most importantly, use the Open Graph API on your website to enable Facebook users to find your website within their search results. When you add Open Graph to your webpages, Facebook categorizes each page and customizes your listing within search results. This is the fastest way to appear closer to the top of Facebook’s search results today.</li>
</ol>
<p>Not only should you utilize Facebook SEO tactics to increase web traffic and drive sales, but consider it an opportunity to protect your brand name on Facebook by appearing in the search results above fake pages or even ILS ads that frequently appear above a community name during search.</p>


<p><strong>Related Posts:<ol><li><a href='http://www.propertymanager.com/2009/12/10-tips-for-property-managers-using-facebook/' rel='bookmark' title='Permanent Link: 10 Tips for Property Managers Using Facebook'>10 Tips for Property Managers Using Facebook</a></li>
<li><a href='http://www.propertymanager.com/2010/11/uh-oh-my-facebook-fan-page-is-filled-with-vacancy-postings/' rel='bookmark' title='Permanent Link: Uh-Oh. My Facebook Fan Page is Filled with Vacancy Postings'>Uh-Oh. My Facebook Fan Page is Filled with Vacancy Postings</a></li>
<li><a href='http://www.propertymanager.com/2009/07/use-local-search-to-increase-traffic-to-your-property-management-website/' rel='bookmark' title='Permanent Link: Use Local Search to Increase Traffic to Your Property Management Website'>Use Local Search to Increase Traffic to Your Property Management Website</a></li>
</ol></p>]]></content:encoded>
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		</item>
		<item>
		<title>Beginning SEO for Property Managers</title>
		<link>http://www.propertymanager.com/2011/02/beginning-seo-for-property-managers/</link>
		<comments>http://www.propertymanager.com/2011/02/beginning-seo-for-property-managers/#comments</comments>
		<pubDate>Thu, 17 Feb 2011 23:31:19 +0000</pubDate>
		<dc:creator>Charity Hisle</dc:creator>
				<category><![CDATA[Best Of]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.propertymanager.com/?p=3106</guid>
		<description><![CDATA[SEO (Search Engine Optimization) is the process of improving the volume and quality of traffic to your website from internet search engines. Search engines want to return the most relevant results possible to their users. According to eMarketer, 94% of shoppers click on the 1st through 10th search results. Optimizing your online presence for search engines will drive traffic to your website. 


<strong>Related Posts:<ol><li><a href='http://www.propertymanager.com/2011/03/property-management-seo-digital-asset-optimization/' rel='bookmark' title='Permanent Link: SEO Continued: What is Digital Asset Optimization?'>SEO Continued: What is Digital Asset Optimization?</a></li>
<li><a href='http://www.propertymanager.com/2011/02/optimizing-property-management-facebook-page-for-search/' rel='bookmark' title='Permanent Link: Optimizing Your Property Management Facebook Page for Search'>Optimizing Your Property Management Facebook Page for Search</a></li>
<li><a href='http://www.propertymanager.com/2009/09/keeping-up-with-the-joness-compare-away/' rel='bookmark' title='Permanent Link: Keeping up with the Jones&#8217;s: Compare Away!'>Keeping up with the Jones&#8217;s: Compare Away!</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p>SEO (Search Engine Optimization) is the process of improving the volume and quality of <a title="Use Local Search to Increase Traffic to Your Property Management Website" href="http://www.propertymanager.com/2009/07/use-local-search-to-increase-traffic-to-your-property-management-website/" target="_self">traffic to your website from internet search engines</a>. Search engines want to return the most relevant results possible to their users.</p>
<p>According to eMarketer, 94% of shoppers click on the 1st through 10th search results. Optimizing your online presence for search engines will drive traffic to your website. However, even if you are approaching SEO correctly, it may take eight months to a year to see marked improvement.</p>
<p><strong>How to Optimize for Search Engines?</strong><br />
The first step is to determine which keywords are the most popular when it comes to how a resident is searching for your community. Next, research where users are coming from when they visit your website and where did they go when they leave. For this, it is imperative that you have web analytics set up for your website (Google Analytics is a popular choice…and it&#8217;s free); without it you have no way of monitoring the website metrics that matter. By understanding keywords and user behavior, you can take advantage of this information to drive traffic to your website and improve search engine ranking.</p>
<p>HubSpot indicates that companies with a blog generate 55% more web visitors. This is because blogs with original content help improve SEO. Developing great content is the most common recommendation for improving search engine rankings. Every search online has an intended outcome: to find, learn, buy, fix, understand or solve. Content that addresses a user’s needs is the best possible way to improve search engine rankings.</p>
<p>Remember, content is not just blog posting. Content also includes white papers, videos, FAQ’s, and real-time updates on social networking sites. Content can be found on your <a title="Website Best Practices for Property Managers (Sept. 15 Webinar)" href="http://www.propertymanager.com/2009/09/website-best-practices-property-managers-webinar/" target="_self">property management website</a>, Internet Listing Sites, blogs, and social networks.</p>
<p><strong>Where Do You Find Good Content?</strong><br />
Rewrite content into different formats. The objective is to optimize each piece of content for multiple channels. For example: A <a title="Property Management Webinars" href="http://www.propertymanager.com/category/articles/webinars/" target="_self">webinar</a> can become a video on YouTube, a presentation on SlideShare, and the notes can become a blog post.</p>
<p>Repurpose and reorganize content you already have, and categorize it by keyword or concept. For example, that printed brochure from last year could be scanned and shared on your <a title="5 Tips To Promoting Community Events On Facebook" href="http://www.propertymanager.com/2011/01/5-tips-to-promoting-community-events-on-facebook/" target="_self">property management Facebook page</a>.</p>
<p>And if you publish your content on a website other than yours, be sure to include a link back to your site. To take it a step further, make the text in the link (aka. anchor text) one of your keywords or keyword phrases.</p>
<p><strong>4 Rules for Great Content.</strong></p>
<ol>
<li>Well-written</li>
<li>Relevant to your company</li>
<li>Relevant to your reader</li>
<li>Not overly-promotional</li>
</ol>
<p>But great content is not enough to drive traffic. Various channels should be used to distribute your content. From email marketing to social sharing sites you have to help the content spread. Facebook says “Likers” click links to external websites 5.4x more than those who don’t use the like button. By sharing the content you will direct more traffic to your site and introduce more users to your community.</p>
<p><strong>Getting Started</strong><br />
Improving content and services should be a priority, regardless of the type of website. If you create content that is primarily for your users, not search engines, you cannot go wrong. After you have an understanding of the type of content your users need, the next step is to start optimizing your site(s) for search engines. The most effective SEO tactics include keyword research, title tag optimization, competitive research, on page content optimization, link building, meta tag and description optimization, integration of social media, blogging, online press release distribution and utilizing an XML sitemap.</p>


<p><strong>Related Posts:<ol><li><a href='http://www.propertymanager.com/2011/03/property-management-seo-digital-asset-optimization/' rel='bookmark' title='Permanent Link: SEO Continued: What is Digital Asset Optimization?'>SEO Continued: What is Digital Asset Optimization?</a></li>
<li><a href='http://www.propertymanager.com/2011/02/optimizing-property-management-facebook-page-for-search/' rel='bookmark' title='Permanent Link: Optimizing Your Property Management Facebook Page for Search'>Optimizing Your Property Management Facebook Page for Search</a></li>
<li><a href='http://www.propertymanager.com/2009/09/keeping-up-with-the-joness-compare-away/' rel='bookmark' title='Permanent Link: Keeping up with the Jones&#8217;s: Compare Away!'>Keeping up with the Jones&#8217;s: Compare Away!</a></li>
</ol></p>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Distinguish Your Business by Accentuating the Positive, Eliminating the Negative</title>
		<link>http://www.propertymanager.com/2011/01/distinguish-your-property-management-business/</link>
		<comments>http://www.propertymanager.com/2011/01/distinguish-your-property-management-business/#comments</comments>
		<pubDate>Tue, 25 Jan 2011 14:00:42 +0000</pubDate>
		<dc:creator>Marc Courtenay</dc:creator>
				<category><![CDATA[Best Of]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[owners]]></category>

		<guid isPermaLink="false">http://www.propertymanager.com/?p=3038</guid>
		<description><![CDATA[In these challenging times there is one question all property managers should be asking themselves; “Why would my clients and residents prefer me and the properties I’m managing?” Recently I asked a successful, long-time property manager the simple question, “What keeps your owners happy?” It was another way of asking the question in paragraph one.


<strong>Related Posts:<ol><li><a href='http://www.propertymanager.com/2011/09/protect-and-grow-owner-client-relationships/' rel='bookmark' title='Permanent Link: Protect and Grow Your Owner-Client Relationships'>Protect and Grow Your Owner-Client Relationships</a></li>
<li><a href='http://www.propertymanager.com/2010/05/property-managers-protect-owner-relationships/' rel='bookmark' title='Permanent Link: How Property Managers Protect Their Owner Relationships'>How Property Managers Protect Their Owner Relationships</a></li>
<li><a href='http://www.propertymanager.com/2009/07/service-sells-5-rules-of-property-management-customer-service/' rel='bookmark' title='Permanent Link: Service Sells: 5 Rules of Property Management Customer Service'>Service Sells: 5 Rules of Property Management Customer Service</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p>In these challenging times there is one question all property managers should be asking themselves; “Why would my clients and residents prefer me and the properties I’m managing?”</p>
<p>Recently I asked a successful, long-time property manager the simple question, “What <a title="Keeping Residents and Property Owners Happy" href="http://www.propertymanager.com/2010/07/keeping-residents-and-property-owners-happy/" target="_self">keeps your owners happy</a> ?” It was another way of asking the question in paragraph one.</p>
<p>The first thing that came to mind was the reply, “I try to anticipate negative surprises and I avoid them like the plague!” That isn’t always easy to do but it is great advice.</p>
<p>She explained that she communicates with her owner-clients on a regular basis, She lets them know if any problems are brewing, but she always lets them know <a title="A Little Distance Can Help You Solve Big Property Management Problems" href="http://www.propertymanager.com/2010/10/distance-helps-solve-big-property-management-problems/" target="_self">how she is planning to solve them</a> and deal with them.</p>
<p>Her clients prefer her management style because she says she is proactive. She attends conferences and reads every good article she can find on the topic of <a title="The Right Team Is Your #1 Ingredient For Success In Property Management" href="http://www.propertymanager.com/2010/11/hiring-right-team-property-management-success/" target="_self">successful property management</a>.</p>
<p>“It’s not that I do a lot more servicing and ‘hand-holding’ then my competition, but I do just enough more to stand out and be remembered”, was how she put it.</p>
<p>She sends her clients updates, emails them when needed and adds to each monthly report a small personal note mentioning something positive that pertains to that client’s properties or concerns.</p>
<p>A number of them have mentioned how they appreciate her personal touch and willingness to go the extra mile to make sure each client feels appreciated and important.</p>
<p>“Little things can mean a lot when it comes to maintaining and protecting relationships in this competitive environment.”</p>
<p>She recommends you make a “bragging list” (it’s even better then a “bucket list” according to her). In a discreetly worded way she lets her owners know that she is working hard to take care of them and look out for their interests. This can even be incorporated into your blog on your website.</p>
<p>“The same goes for tenants (residents)”, she reminded me. “My staff and I are responsive and as accessible as we need to be. When some problem or issue is reported we want our tenants to feel we will get on it and take care of it as soon as possible. They know that’s my attitude and business ethic.”</p>
<p>“How do they know this?” I asked innocently. She said that she tells every prospective client and resident the same thing when she meets them. “I let them know that my goal and my company’s goal are to give exceptional service and that we are committed to doing the best we can in the timeliest manner. That’s my sincere intention, and they can tell by the way I say it that I really mean it.”</p>
<p>Of course as the saying goes, “Words are cheap and action does reap”. We can reap positive results, attract new owners and tenants, and stand out among the competition if we put our mind to it.</p>
<p>Again it gets back to the little things. “If you make a promise, by all means keep it. As much as possible be available or have staff that can represent you positively,” she explained.</p>
<p>The name of the game is “Make Yourself Irreplaceable”. Put another way, makes your services and your work ethic so positive and just a little bit better than the competition so your people prefer working with you.</p>
<p>The property manager gave me one more tip. She said when she has a vacancy that is lasting longer than usual; she will ask her best residents to help her find some good residents like them. She’ll offer them a reward of some kind, and they are usually more than willing to participate.</p>
<p>Here’s wishing you the ability to accentuate the positive in your professional life. It starts with thinking positively, replacing negative thoughts, and following through with good intentions.</p>


<p><strong>Related Posts:<ol><li><a href='http://www.propertymanager.com/2011/09/protect-and-grow-owner-client-relationships/' rel='bookmark' title='Permanent Link: Protect and Grow Your Owner-Client Relationships'>Protect and Grow Your Owner-Client Relationships</a></li>
<li><a href='http://www.propertymanager.com/2010/05/property-managers-protect-owner-relationships/' rel='bookmark' title='Permanent Link: How Property Managers Protect Their Owner Relationships'>How Property Managers Protect Their Owner Relationships</a></li>
<li><a href='http://www.propertymanager.com/2009/07/service-sells-5-rules-of-property-management-customer-service/' rel='bookmark' title='Permanent Link: Service Sells: 5 Rules of Property Management Customer Service'>Service Sells: 5 Rules of Property Management Customer Service</a></li>
</ol></p>]]></content:encoded>
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		<title>6 Topics for Your Property Management Blog</title>
		<link>http://www.propertymanager.com/2011/01/6-topics-for-your-property-management-blog/</link>
		<comments>http://www.propertymanager.com/2011/01/6-topics-for-your-property-management-blog/#comments</comments>
		<pubDate>Tue, 18 Jan 2011 14:00:45 +0000</pubDate>
		<dc:creator>Aimee Miller</dc:creator>
				<category><![CDATA[Best Of]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.propertymanager.com/?p=2997</guid>
		<description><![CDATA[We all know how happy great, new content makes Google. If you can find 30 minutes each week to write 1 or 2 articles for your property management blog you will definitely start to see more traffic coming to your website. 


<strong>Related Posts:<ol><li><a href='http://www.propertymanager.com/2009/12/chris-brogans-social-media-ideas-for-realtors-that-also-apply-to-property-managers/' rel='bookmark' title='Permanent Link: Chris Brogan&#8217;s Social Media Ideas for Realtors (That Also Apply to Property Managers)'>Chris Brogan&#8217;s Social Media Ideas for Realtors (That Also Apply to Property Managers)</a></li>
<li><a href='http://www.propertymanager.com/2010/09/social-media-property-management-business-interview-cambridge-management-group/' rel='bookmark' title='Permanent Link: Using Social Media in the Property Management Business: Interview with Kayla Morris Roeder, Cambridge Management Group'>Using Social Media in the Property Management Business: Interview with Kayla Morris Roeder, Cambridge Management Group</a></li>
<li><a href='http://www.propertymanager.com/2009/09/moving-marketing-online-interview-with-nick-scarabosio-jackson-group-property-management/' rel='bookmark' title='Permanent Link: Moving Marketing Online: Interview with Nick Scarabosio, Jackson Group Property Management'>Moving Marketing Online: Interview with Nick Scarabosio, Jackson Group Property Management</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p>We all know how happy great, new content makes Google. If you can find 30 minutes each week to write 1 or 2 articles for your property management blog you will definitely start to <a title="Use Local Search to Increase Traffic to Your Property Management Website" href="http://www.propertymanager.com/2009/07/use-local-search-to-increase-traffic-to-your-property-management-website/" target="_self">see more traffic coming to your website</a>. It can be challenging to get started blogging so here are a few starter topics from a recent <a title="6 Blog Topic Ideas for Property Managers" href="http://www.appfolio.com/blog/2011/01/6-blog-topic-ideas-for-property-managers/" target="_blank">AppFolio blog post</a>.</p>
<ol>
<li>Pick your top favorite local restaurants and review them – hopefully they are within walking distance!</li>
<li>Show what you know about local <a title="If Rent Rates Rise Will More Renters Buy Houses?" href="http://www.propertymanager.com/2010/12/if-rent-rates-rise-will-more-renters-buy-houses/" target="_self">housing prices and the future trends</a> in your area. We all care about housing – renters and buyers and especially potential customers. When you show that you know the area and and are watching the trends you build trust with your current and future customers.</li>
<li>Be seasonal– make a list of the top 5 best activities to do in your area based on the time of year (hey&#8230;this is actually 4 ideas <img src='http://www.propertymanager.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> ). Take pictures of people doing the activities and having fun too!</li>
<li>Anytime you bring people in your community together, write about it. Include photos and videos too.</li>
<li>What are you doing to make residents lives easier / better? Write about technology improvements, <a title="Yet Another 5 Inexpensive Ways to Improve Rental Properties" href="http://www.propertymanager.com/2010/05/yet-another-5-inexpensive-ways-to-improve-rental-properties/" target="_self">property improvements</a>, etc – market all of the fantastic investments you&#8217;re making for your community.</li>
<li>Help residents make their rental a home. Share ideas on what they can do to enhance the garden, save energy, paint the walls, etc.</li>
</ol>
<p>One important tip – when you&#8217;re writing your posts, be sure you&#8217;re using the right search terms that will benefit your business – think local (neighborhood, city), your type of business (manage apartments, homes, etc) and think about your audience. But, keep your writing natural so people will enjoy reading your articles! Once you start writing you&#8217;ll find there are so many great things to say. And the best part – you&#8217;re creating <a title="Uh-Oh. My Facebook Fan Page is Filled with Vacancy Postings" href="http://www.propertymanager.com/2010/11/uh-oh-my-facebook-fan-page-is-filled-with-vacancy-postings/" target="_self">content you can use on Facebook</a> too.</p>


<p><strong>Related Posts:<ol><li><a href='http://www.propertymanager.com/2009/12/chris-brogans-social-media-ideas-for-realtors-that-also-apply-to-property-managers/' rel='bookmark' title='Permanent Link: Chris Brogan&#8217;s Social Media Ideas for Realtors (That Also Apply to Property Managers)'>Chris Brogan&#8217;s Social Media Ideas for Realtors (That Also Apply to Property Managers)</a></li>
<li><a href='http://www.propertymanager.com/2010/09/social-media-property-management-business-interview-cambridge-management-group/' rel='bookmark' title='Permanent Link: Using Social Media in the Property Management Business: Interview with Kayla Morris Roeder, Cambridge Management Group'>Using Social Media in the Property Management Business: Interview with Kayla Morris Roeder, Cambridge Management Group</a></li>
<li><a href='http://www.propertymanager.com/2009/09/moving-marketing-online-interview-with-nick-scarabosio-jackson-group-property-management/' rel='bookmark' title='Permanent Link: Moving Marketing Online: Interview with Nick Scarabosio, Jackson Group Property Management'>Moving Marketing Online: Interview with Nick Scarabosio, Jackson Group Property Management</a></li>
</ol></p>]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<title>Part 2: The Right Team is Your #1 Ingredient for Success</title>
		<link>http://www.propertymanager.com/2010/12/hiring-firing-placing-property-management-employees/</link>
		<comments>http://www.propertymanager.com/2010/12/hiring-firing-placing-property-management-employees/#comments</comments>
		<pubDate>Tue, 07 Dec 2010 14:00:00 +0000</pubDate>
		<dc:creator>Mike Brewer</dc:creator>
				<category><![CDATA[Best Of]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[team]]></category>

		<guid isPermaLink="false">http://www.propertymanager.com/?p=2814</guid>
		<description><![CDATA[This is the second post in a two part series based on the book Good to Great by Jim Collins. We will discuss making the right hiring decisions, turning loose of bad behavior and making sure personal competencies fit roles and responsibilities.


<strong>Related Posts:<ol><li><a href='http://www.propertymanager.com/2010/11/hiring-right-team-property-management-success/' rel='bookmark' title='Permanent Link: The Right Team Is Your #1 Ingredient For Success In Property Management'>The Right Team Is Your #1 Ingredient For Success In Property Management</a></li>
<li><a href='http://www.propertymanager.com/2011/08/safety-tips-for-property-managers/' rel='bookmark' title='Permanent Link: Safety Tips for Property Managers'>Safety Tips for Property Managers</a></li>
<li><a href='http://www.propertymanager.com/2010/10/six-simple-actions-keep-your-apartment-community-tip-of-tongue/' rel='bookmark' title='Permanent Link: Six Simple Actions That Keep Your Apartment Community &#8216;Tip of Tongue&#8217;'>Six Simple Actions That Keep Your Apartment Community &#8216;Tip of Tongue&#8217;</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p>This is the second post in a two part series based on the book <em>Good to Great,</em> by Jim Collins. In this post we&#8217;ll discuss three topics that relate to the subject of <a title="The Right Team Is Your #1 Ingredient For Success In Property Management" href="http://www.propertymanager.com/2010/11/hiring-right-team-property-management-success/">getting the people piece of your property management organization right</a>. We&#8217;ll talk about making the right hiring decisions, turning loose of bad behavior and making sure personal competencies fit roles and responsibilities.</p>
<p><strong>Desperate Hires<br />
</strong>It’s Thursday afternoon around 5:30, you have just returned from the fourth promising apartment tour of the day. This one looks like a sure thing. The ideal resident sits down and immediately asks what it would take to get moved in tomorrow. You take a hard swallow knowing that you are freeing up your maintenance supervisor’s future at 7:30 the following morning. To make matters worse your lead tech is on vacation. “Yes.” “Yes, we can get you in tomorrow.” “No worries.”</p>
<p>“No worries,” you think to yourself. “Right!” The prompt move in is but one of your concerns; you have work orders stacked up and the morale of the team is South of Obama’s pre mid-term election approval ratings. It’s bad. You know you need new energy, a new vibe, and a new rock-star maintenance supervisor that will help you get the <a title="Six Simple Actions That Keep Your Apartment Community ‘Tip of Tongue’ Six Simple Actions That Keep Your Apartment Community ‘Tip of Tongue’" href="http://www.propertymanager.com/2010/10/six-simple-actions-keep-your-apartment-community-tip-of-tongue/" target="_self">apartment community </a>back on track. Good thing you work for a company that has a dedicated property management recruiter. In this case she has the first of three leads headed over for an interview on Friday afternoon.</p>
<p>The first candidate shows up right on time, you ask your canned questions and he says all the right things. All the while you are thinking, you had me at – showing up right on time. You forego the other two interviews, make him and offer and move about your business. We have all done it.</p>
<p>Drawing from Good to Great, “No company can grow revenues consistently faster than its ability to get enough of the right people to implement that growth and still become a great company.”</p>
<p><em>Lesson #1 – Take your time even if it means suffering a few adverse resident calls, bad online reviews and or undo stress on you and your team. In the long run all of you will appreciate the delay.</em></p>
<p><strong>One Bad Apple Spoils the Bunch</strong><br />
It’s Monday morning 9:15 and Ima Leasingmachine is once again running late. Like clockwork, she calls at 8:59 to let you know that traffic is worse than it has ever been. It’s the seventeenth time this year. You are ambivalent to the situation given the fact she has leased twenty-two apartments in the last thirty days and is once again on the prowl to close a major multi-lease deal with a local relocation company.</p>
<p>We have all been there. Carly Consistent comes to work on time everyday and works to her full capacity making sure that every ‘i’ is dotted and ‘t’ is crossed. She is a property auditors dream employee. As with Ima, you are ambivalent to her performance as it helps you in so many ways but one – leasing a maximum number of apartment homes. Not something you can really punish her for. She is normally a no worry employee but today is different. Today she is in your office for the third time voicing her concern about no consequences being rendered on Ima for being late more than she is on time.</p>
<p>Fast forward six months, Carly is gone and her replacement is in your office suggesting she is giving notice because she can’t handle the fact that Ima is not being held accountable for her behaviors.</p>
<p>According to Good to Great one of the reasons we delay dealing with personnel is, “…we find the whole process of dealing with the issue to be stressful and distasteful. So, to save ourselves stress and discomfort, we wait. And wait. And wait.”</p>
<p><em>Lesson #2 – Don’t do this. It makes no difference – superstars should be rewarded in relation to their performance to include every aspect of their respective responsibilities. <a title="“Hi! I’m a Red Flag!” and Other Interview Enders" href="http://www.propertymanager.com/2010/03/property-management-interview-enders-red-flags/" target="_self">Never overlook their shortcomings</a> as it relates to the bigger picture. Remember, everyone is watching to see what you do. Act accordingly.</em></p>
<p><strong>Get the Right People in the Right Seats</strong><br />
How many times have you seen it? Lisa Leasingmaster gets promoted to assistant manager on the premise of her over the top sales numbers. For all intents and purposes, it’s the right thing to do. She is adored for her good charm, great wit and of course her ability to close leases. But, transitioning from selling to being the doer of tasks is a risky proposition.</p>
<p>Leasing consultants love to sell because they love helping people with their needs, wants and desires as it relates to finding an apartment. The money is nice too but stick with me for a moment. For the most part the front side of the leasing process is laced with face-to-face interactions. It’s what great leasing people thrive on. They charge their batteries via the social nature of their positions. That being said, it does carry its fair share of paperwork but it is not the primary purpose of the process. It is the necessary evil of it. An evil that becomes even more pronounced in the assistant manager role.</p>
<p>Lisa Leasingmaster is three months in when she enters your office begging for her old job back. She can’t take the paperwork not to mention the constant negative attention from sending out delinquent rent notices. In short, she is outside of her strike zone.</p>
<p>Good to Great suggests, “Whether someone is the “right person” has more to do with character traits and innate capabilities than with specific knowledge, background or skills.”<br />
<em><br />
Lesson #3 – Be mindful of the fact that the best leasing consultants don’t make the best assistant managers. And, the best assistant managers don’t make the best property managers. It’s okay to promote a leasing consultant to property manager and or a porter to assistant manager if they demonstrate the appropriate skill sets. Promote for competency rather than performance in the current role.</em></p>


<p><strong>Related Posts:<ol><li><a href='http://www.propertymanager.com/2010/11/hiring-right-team-property-management-success/' rel='bookmark' title='Permanent Link: The Right Team Is Your #1 Ingredient For Success In Property Management'>The Right Team Is Your #1 Ingredient For Success In Property Management</a></li>
<li><a href='http://www.propertymanager.com/2011/08/safety-tips-for-property-managers/' rel='bookmark' title='Permanent Link: Safety Tips for Property Managers'>Safety Tips for Property Managers</a></li>
<li><a href='http://www.propertymanager.com/2010/10/six-simple-actions-keep-your-apartment-community-tip-of-tongue/' rel='bookmark' title='Permanent Link: Six Simple Actions That Keep Your Apartment Community &#8216;Tip of Tongue&#8217;'>Six Simple Actions That Keep Your Apartment Community &#8216;Tip of Tongue&#8217;</a></li>
</ol></p>]]></content:encoded>
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		<slash:comments>10</slash:comments>
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		<title>Five Easy Ways to Give Your Rentals More Curb Appeal</title>
		<link>http://www.propertymanager.com/2010/11/five-easy-ways-to-give-your-rentals-more-curb-appeal/</link>
		<comments>http://www.propertymanager.com/2010/11/five-easy-ways-to-give-your-rentals-more-curb-appeal/#comments</comments>
		<pubDate>Tue, 09 Nov 2010 14:00:55 +0000</pubDate>
		<dc:creator>Marc Courtenay</dc:creator>
				<category><![CDATA[Best Of]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[maintenance]]></category>
		<category><![CDATA[single-family]]></category>

		<guid isPermaLink="false">http://www.propertymanager.com/?p=2714</guid>
		<description><![CDATA[If your rental properties make a great first impression then potential residents will want to see what’s on the inside. This article will focus on rental properties with five units or less, and is especially applicable for rental houses.


<strong>Related Posts:<ol><li><a href='http://www.propertymanager.com/2009/12/5-inexpensive-ways-to-improve-your-rental-properties/' rel='bookmark' title='Permanent Link: 5 Inexpensive Ways to Improve Your Rental Properties'>5 Inexpensive Ways to Improve Your Rental Properties</a></li>
<li><a href='http://www.propertymanager.com/2011/06/hollywood-rentals-could-be-yours/' rel='bookmark' title='Permanent Link: Rentals with Hollywood Connections &#8211; These Could Be Yours!'>Rentals with Hollywood Connections &#8211; These Could Be Yours!</a></li>
<li><a href='http://www.propertymanager.com/2011/09/4-ways-to-attract-more-applicants/' rel='bookmark' title='Permanent Link: 4 Easy Ways to Attract More Applicants for Your Vacant Rentals'>4 Easy Ways to Attract More Applicants for Your Vacant Rentals</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p>If your rental properties <a title="8 Seconds to Make a Good Impression on a Prospective Resident" href="http://www.propertymanager.com/2010/03/make-a-good-impression-on-prospective-residents/" target="_self">make a great first impression</a> then potential residents will want to see what’s on the inside. This article will focus on rental properties with five units or less, and is especially applicable for <a title="Tips for Residential Property Managers Who Specialize in Single-Family Homes" href="http://www.propertymanager.com/2010/07/residential-property-managers-specialize-in-single-family-homes/" target="_self">single family homes</a>.</p>
<p><strong>1. Beautify The Path</strong><br />
Start by beautifying the path to the front door. If you look at your rental property from across the street, you’ll see what I’m writing about. Let your eyes “walk the path” from the beginning of your property to the front door. Now use your creativity. Some attractive stepping-stones or “pavers” may look so much better than the old, cracked concrete walkway that leads to the front door. Planting a few ornamental trees or bushes on either side of the walkway will help aesthetically too.</p>
<p><strong>2. A Better Front Door</strong><br />
The next idea is to make sure the front door is attractively painted and that you place two attractive light fixtures on either side of the door. This will give it some symmetry and add a dimension of both quality and safety. Remember, people also look for rentals at sunset and at night. Having good lighting around the front door can make a positive, visual difference.</p>
<p>Your home&#8217;s front entry is the focal point of its curb appeal. Make a statement by giving your front door a clean look. If you’re not going to paint it or stain it, at least clean off any dirty spots around the knob, and use metal polish on the door fixtures. This is a great way to <a title="Standing Out In a Crowd of Property Management Companies" href="http://www.propertymanager.com/2010/10/standing-out-from-property-management-company-crowd/" target="_self">set yourself apart from the competition</a>.</p>
<p><strong>3. Upgrade the Entry</strong><br />
Your entry should also reflect the home&#8217;s interior, so choose a shiny door knocker or a wreath that reflects your good taste. Throw in a qualitative “welcome home” doormat for good measure.</p>
<p>New house numbers, a new entry door lockset, a wall-mounted mailbox, and an overhead light fixture are all elements that also add style and interest to your rental home.</p>
<p><strong>4. Freshen Up the Trim</strong><br />
How about the trim on the front of the house and around the windows? You’ll be amazed at how some new wood trim or freshly painted trim will make your rental home stand out. It will also give the front of the house an extra depth and dimension.</p>
<p><strong>5. Add Some Plants</strong><br />
Last but not least, do a “container garden” on the front porch or on either side of the front door. Container gardens add a welcoming feel and colorful appeal to any home exterior &#8212; quickly and affordably. You can buy ready-made containers from garden centers or create your own by choosing your favorite plants.</p>
<p>You can also install some flower boxes and some new screens on the street-side windows. This can add that touch of charm and coziness that helps insure a good first impression and instant curb appeal.</p>
<p>These touches convey a sense of pride that many former homeowners who are now forced to rent still would like to feel. Former homeowners want to be proud to have visitors, and they want the place where they live to convey that “homey” feeling from the moment someone drives up.</p>
<p>So there you have five inexpensive, simple ideas for making your rental property a little more irresistible. As with all aspects of property management, a little extra care and thoughtfulness can go a long way to pleasing both owners and residents.</p>


<p><strong>Related Posts:<ol><li><a href='http://www.propertymanager.com/2009/12/5-inexpensive-ways-to-improve-your-rental-properties/' rel='bookmark' title='Permanent Link: 5 Inexpensive Ways to Improve Your Rental Properties'>5 Inexpensive Ways to Improve Your Rental Properties</a></li>
<li><a href='http://www.propertymanager.com/2011/06/hollywood-rentals-could-be-yours/' rel='bookmark' title='Permanent Link: Rentals with Hollywood Connections &#8211; These Could Be Yours!'>Rentals with Hollywood Connections &#8211; These Could Be Yours!</a></li>
<li><a href='http://www.propertymanager.com/2011/09/4-ways-to-attract-more-applicants/' rel='bookmark' title='Permanent Link: 4 Easy Ways to Attract More Applicants for Your Vacant Rentals'>4 Easy Ways to Attract More Applicants for Your Vacant Rentals</a></li>
</ol></p>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Uh-Oh. My Facebook Fan Page is Filled with Vacancy Postings</title>
		<link>http://www.propertymanager.com/2010/11/uh-oh-my-facebook-fan-page-is-filled-with-vacancy-postings/</link>
		<comments>http://www.propertymanager.com/2010/11/uh-oh-my-facebook-fan-page-is-filled-with-vacancy-postings/#comments</comments>
		<pubDate>Wed, 03 Nov 2010 23:22:39 +0000</pubDate>
		<dc:creator>Aimee Miller</dc:creator>
				<category><![CDATA[Best Of]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.propertymanager.com/?p=2687</guid>
		<description><![CDATA[Now that you’ve created a Facebook Fan Page for your Property Management company you need to actually post things to it that are interesting to your audience! If your Facebook Fan pages are filled with vacancies, updates and specials, it will take you a while to build a great fan base. Ask yourself – what would I find interesting, useful or entertaining?


<strong>Related Posts:<ol><li><a href='http://www.propertymanager.com/2010/12/helpful-holiday-facebook-campaign-strategies-property-management/' rel='bookmark' title='Permanent Link: Helpful Holiday Facebook Strategies for Property Managers'>Helpful Holiday Facebook Strategies for Property Managers</a></li>
<li><a href='http://www.propertymanager.com/2011/02/optimizing-property-management-facebook-page-for-search/' rel='bookmark' title='Permanent Link: Optimizing Your Property Management Facebook Page for Search'>Optimizing Your Property Management Facebook Page for Search</a></li>
<li><a href='http://www.propertymanager.com/2010/01/5-ways-property-managers-can-build-their-facebook-audience/' rel='bookmark' title='Permanent Link: 5 Ways Property Managers Can Build Their Facebook Audience'>5 Ways Property Managers Can Build Their Facebook Audience</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p>Now that you’ve created a <a title="Using Social Media in the Property Management Business: Interview with Kayla Morris Roeder, Cambridge Management Group" href="http://www.propertymanager.com/2010/09/social-media-property-management-business-interview-cambridge-management-group/" target="_self">Facebook Fan Page for your Property Management company</a> you need to actually post things to it! This is kind of like doing the laundry or unloading the dishwasher – even after you finish, you still aren’t really ‘done’ because there is more to do. If your Facebook Fan pages are filled with vacancies, updates and specials, it will take you a while to build a great fan base. Ask yourself – what would I find interesting, useful or entertaining?</p>
<p>Try to avoid these 3 common Facebook posting mistakes:</p>
<p><strong>1) Your Facebook Page is Filled with New Vacancy Announcements</strong><br />
If you are posting all of your vacancies to Facebook and this is the only thing you’re posting, you’ll have trouble building a fan base. Vacancy postings are only really interesting if 1) they are the fanciest most beautiful apartments in the world or 2) I’m actually looking to rent a new place. Bottom line, if you’re just posting new listings on Facebook you’re probably not going to get or keep a ton of fans. For all of these social networking sites you should pretend you’re having a conversation with an actual person – if you just tell them about yourself (i.e. your vacancies), they won’t stick around for long! <a title="Property Managers: Know Your Audience When Marketing Online" href="http://www.propertymanager.com/2010/08/property-managers-know-your-audience-when-marketing-online/" target="_self">Knowing your audience</a> is a must.</p>
<p>What should you do? It&#8217;s OK to post your vacancies but only when they’re mixed in with other interesting content.</p>
<p><strong>2) You Regularly Post Promotions or Specials<br />
</strong>Another common type of posting is to announce some type of special offer or current promotion. These can be effective and appreciated on Facebook, but only when they’re mixed in with other, interesting content. If you look at your page and you have a lot of these – think about the message you’re sending to your existing residents (why didn’t I get that special??). It’s fine to have these occasionally but not as the majority of your postings.</p>
<p><strong>3) Your Page is Filled With Lots of Friendly Reminders<br />
</strong>Posting reminders like “Don’t forget rent is due by the 3rd” or “Please don’t park in front of the leasing office” don’t really feel super friendly. But it <em>is</em> helpful to tell them if the pool will be closed for upgrades or if there is some construction in the neighborhood – these are updates that they might not have known and will make their lives easier. So, my suggestion is to keep friendly reminder postings to a minimum and think of creative ways to turn them into fun contests. For example – If you want them to pay their rent (generally an important thing to do) offer a fun contest to get residents signed up to pay online!</p>
<p>Remember that Facebook is your chance to be fun, give your company a ‘face’ and to provide value to your current and prospective customers.</p>
<p>With each post, ask yourself if your fans will find it:<br />
A) Fun<br />
B) Helpful<br />
C) Interesting<br />
D) All of the above</p>


<p><strong>Related Posts:<ol><li><a href='http://www.propertymanager.com/2010/12/helpful-holiday-facebook-campaign-strategies-property-management/' rel='bookmark' title='Permanent Link: Helpful Holiday Facebook Strategies for Property Managers'>Helpful Holiday Facebook Strategies for Property Managers</a></li>
<li><a href='http://www.propertymanager.com/2011/02/optimizing-property-management-facebook-page-for-search/' rel='bookmark' title='Permanent Link: Optimizing Your Property Management Facebook Page for Search'>Optimizing Your Property Management Facebook Page for Search</a></li>
<li><a href='http://www.propertymanager.com/2010/01/5-ways-property-managers-can-build-their-facebook-audience/' rel='bookmark' title='Permanent Link: 5 Ways Property Managers Can Build Their Facebook Audience'>5 Ways Property Managers Can Build Their Facebook Audience</a></li>
</ol></p>]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<title>Six Simple Actions That Keep Your Apartment Community &#8216;Tip of Tongue&#8217;</title>
		<link>http://www.propertymanager.com/2010/10/six-simple-actions-keep-your-apartment-community-tip-of-tongue/</link>
		<comments>http://www.propertymanager.com/2010/10/six-simple-actions-keep-your-apartment-community-tip-of-tongue/#comments</comments>
		<pubDate>Wed, 27 Oct 2010 14:00:18 +0000</pubDate>
		<dc:creator>Mike Brewer</dc:creator>
				<category><![CDATA[Best Of]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[community]]></category>

		<guid isPermaLink="false">http://www.propertymanager.com/?p=2668</guid>
		<description><![CDATA[For a lot of people, searching for an apartment is one of those dreaded but necessary experiences you have to go through from time to time. It ranks up there with paying taxes, putting gas in your car and getting a haircut. People are busy and the process of searching for a new place to live just is not that much fun.


<strong>Related Posts:<ol><li><a href='http://www.propertymanager.com/2011/05/apartment-leadership-courageous-conversations/' rel='bookmark' title='Permanent Link: Apartment Leadership: Courageous Conversations'>Apartment Leadership: Courageous Conversations</a></li>
<li><a href='http://www.propertymanager.com/2011/01/5-tips-to-promoting-community-events-on-facebook/' rel='bookmark' title='Permanent Link: 5 Tips To Promoting Community Events On Facebook'>5 Tips To Promoting Community Events On Facebook</a></li>
<li><a href='http://www.propertymanager.com/2010/06/barack-obama-college-apartment-for-rent/' rel='bookmark' title='Permanent Link: Obama&#8217;s College Apartment For Rent: Greatest Marketing Opportunity'>Obama&#8217;s College Apartment For Rent: Greatest Marketing Opportunity</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p>For a lot of people, searching for an apartment is one of those dreaded but necessary experiences you have to go through from time to time. It ranks up there with paying taxes, putting gas in your car and getting a haircut. People are busy and the process of searching for a new place to live just is not that much fun. Do a simple apartment <a title="Use Local Search to Increase Traffic to Your Property Management Website" href="http://www.propertymanager.com/2009/07/use-local-search-to-increase-traffic-to-your-property-management-website/" target="_self">keyword search</a> on Twitter and watch for nearly any bit of time and you will see it.</p>
<p>I went through the experience myself recently and, in retrospect, it does not fit my idea of a good time. And, I work in the business. I used all the traditional forms of search from the ILS to multifamily print magazines to Craigslist but in the end I simply asked my friends to recommend their favorite places. In the process of doing so something interesting occurred to me.</p>
<p>Time after time my friends, in and out of the apartment business, had a community ready to refer at the tip of their tongue. Some because they knew the area of town I needed to be in, others because they thought the on-site management team was simply superior. And, still others because of the lifestyle one community offered over another. All the reasons had merit but more important to me was the fact that each community sat at the tip of their tongue. And, it came out in the moment of truth.</p>
<p>Moments of truth happen every day. They happen online and offline, in passing, by text and over the phone. The conversations occur most often between friends, family and co-workers in loose unstructured environments. And, more times than not, your apartment community is not a part of the conversation, not in a physical sense anyway. That is to suggest that your voice is reliant on the voice of others – the tip of their tongue, if you will. For that reason, I suggest that apartment communities that work to become tip of tongue in the moment of truth will have a leg up on making their markets in lieu of competing in them.</p>
<p>Being tip of tongue is not as hard as you may think. The following are six simple actions that will keep you at the tip of the tongue:</p>
<ol>
<li> Meticulously manicured landscapes free of trash and clutter</li>
<li> Curbs that are kept freshly painted and free from marks of any kind</li>
<li> Not just a friendly <a title="The Best Property Management Companies Are the Ones That Have Built Strong Teams" href="http://www.propertymanager.com/2010/02/best-property-management-companies-have-built-strong-teams/" target="_self">property management team</a> but a responsive, service oriented, always looking for another way to enhance your experience kind of team</li>
<li>Service requests that are done the same day they are turned in and work areas left cleaner than they were prior to the work being complete</li>
<li> Remembering that a person&#8217;s name is the most important word in the world of spoken languages – use it often</li>
<li> Remembering that, “I’m sorry, let me see what I can do for you” goes a whole lot further than “That is our company policy and so on and so forth….”</li>
</ol>
<p>What are you doing to ensure your <a title="Standing Out In a Crowd of Property Management Companies" href="http://www.propertymanager.com/2010/10/standing-out-from-property-management-company-crowd/" target="_self">apartment community stands out from the crowd</a> and is tip of tongue in a moment of truth?</p>


<p><strong>Related Posts:<ol><li><a href='http://www.propertymanager.com/2011/05/apartment-leadership-courageous-conversations/' rel='bookmark' title='Permanent Link: Apartment Leadership: Courageous Conversations'>Apartment Leadership: Courageous Conversations</a></li>
<li><a href='http://www.propertymanager.com/2011/01/5-tips-to-promoting-community-events-on-facebook/' rel='bookmark' title='Permanent Link: 5 Tips To Promoting Community Events On Facebook'>5 Tips To Promoting Community Events On Facebook</a></li>
<li><a href='http://www.propertymanager.com/2010/06/barack-obama-college-apartment-for-rent/' rel='bookmark' title='Permanent Link: Obama&#8217;s College Apartment For Rent: Greatest Marketing Opportunity'>Obama&#8217;s College Apartment For Rent: Greatest Marketing Opportunity</a></li>
</ol></p>]]></content:encoded>
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		<title>Interview with Lisa Trosien, Multifamily Industry Expert</title>
		<link>http://www.propertymanager.com/2010/09/lisa-trosien-interview-multifamily-industry-expert/</link>
		<comments>http://www.propertymanager.com/2010/09/lisa-trosien-interview-multifamily-industry-expert/#comments</comments>
		<pubDate>Mon, 27 Sep 2010 14:00:53 +0000</pubDate>
		<dc:creator>Aimee Miller</dc:creator>
				<category><![CDATA[Best Of]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[internet marketing]]></category>

		<guid isPermaLink="false">http://www.propertymanager.com/?p=2472</guid>
		<description><![CDATA[If you're in the multifamily industry you have probably heard of Lisa Trosien. Lisa will be contributing articles to Property Manager.com and we started with a few questions to learn more about her perspective on important trends, marketing activities property managers should prioritize and the one thing she hates about her job!


<strong>Related Posts:<ol><li><a href='http://www.propertymanager.com/2009/09/moving-marketing-online-interview-with-nick-scarabosio-jackson-group-property-management/' rel='bookmark' title='Permanent Link: Moving Marketing Online: Interview with Nick Scarabosio, Jackson Group Property Management'>Moving Marketing Online: Interview with Nick Scarabosio, Jackson Group Property Management</a></li>
<li><a href='http://www.propertymanager.com/2010/09/social-media-property-management-business-interview-cambridge-management-group/' rel='bookmark' title='Permanent Link: Using Social Media in the Property Management Business: Interview with Kayla Morris Roeder, Cambridge Management Group'>Using Social Media in the Property Management Business: Interview with Kayla Morris Roeder, Cambridge Management Group</a></li>
<li><a href='http://www.propertymanager.com/2009/12/chris-brogans-social-media-ideas-for-realtors-that-also-apply-to-property-managers/' rel='bookmark' title='Permanent Link: Chris Brogan&#8217;s Social Media Ideas for Realtors (That Also Apply to Property Managers)'>Chris Brogan&#8217;s Social Media Ideas for Realtors (That Also Apply to Property Managers)</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p>If you&#8217;re in the multifamily industry you have either heard <a title="http://apartmentexpert.com/" href="http://apartmentexpert.com/" target="_blank">Lisa Trosien</a> speak at an apartment industry event, read her blog or listened to her on Twitter or Facebook. And if you haven&#8217;t had the chance to learn from her, add it to your to-do list!</p>
<p>Lisa will be contributing articles to Property Manager.com (great news!) and we started with a few questions to learn more about her perspective on the most important trends in the multifamily world, what marketing activities property managers should prioritize and the one thing she hates about her job!</p>
<p><strong>Q: If property managers have time in their day or week for just one or two marketing activities, what would you suggest they prioritize?<br />
</strong>I would prioritize by making my residents (<a title="Nurturing a Long-Term Relationship with Residents" href="http://www.propertymanager.com/2010/09/nurturing-long-term-resident-relationships/" target="_self">resident retention marketing</a>) absolutely come first. Then my outreach marketing, media marketing, etc. I keep all of my deadlines for my copy changes for my print on my Google calendar so I don&#8217;t miss making any changes. I also make sure that all of my ads online are kept up to date. Don&#8217;t forget to &#8216;freshen&#8217; your ads so they don&#8217;t get old. And don&#8217;t even think of starting a social media program until you have everything else in order first!</p>
<p><strong>Q: What are the most interesting trends in the multifamily industry right now?</strong></p>
<ul>
<li>Lots of buzz about iPad apps both for advertising and for use of the <a title=" Property Management Happens Everywhere with the iPad" href="http://www.appfolio.com/blog/2010/04/property-management-happens-everywhere-with-the-ipad/" target="_self">iPad as a leasing tool</a>. More and more properties and companies are ditching their print brochures and going with either &#8216;print on demand&#8217; or sending the prospect a pdf of the brochure. <a title="GreenPropertyManagement.com" href="http://www.greenpropertymanagement.com/" target="_blank">Green initiatives</a> are getting more and more popular all the time.</li>
<li>Slowly, but surely, owners and management companies are realizing that reviews of their apartments are something consumers are demanding. And they&#8217;re going all over the Internet to find it&#8230;so why not offer it on your own site? Keep them captive and show that you&#8217;re transparent?</li>
<li>Portals, moving as much online as you can, credit card acceptance&#8230;all things residents want and need.</li>
<li>Social media is HUGE, but mostly huge in trying to figure out how to <a title="Property Managers: Know Your Audience When Marketing Online" href="http://www.propertymanager.com/2010/08/property-managers-know-your-audience-when-marketing-online/" target="_self">make social media work for your property</a> or company. And those are just the most common things I&#8217;m seeing. There are a lot of other things out there, too.</li>
</ul>
<p><strong>Q: It is very clear that you are passionate and love what you do! But, is there anything you hate about your job? </strong><br />
I really wish I had more hours in the day to get more things done. And I actually DO need a virtual assistant. Anyone want the job? (I&#8217;m dead serious!)</p>
<p><strong>Q: How will &#8220;Generation Y&#8221; change the way the multifamily industry markets properties? What will our marketing activities look like in the future?<br />
</strong>Great question! Gen Y, according to the research I&#8217;ve seen, has been greatly affected by the recession. Pursuant to a study by the University of Michigan, Gen Y is going to be more focused on basics and *not* on amenities. They don&#8217;t want to throw their money away on amenity laden buildings where many of the &#8216;extras&#8217; will be deemed unnecessary by them. Gen Y likes connectivity; their helicopter parents want their kids to be safe. So I&#8217;d say push the tech with the kids. the &#8217;safety protocols&#8217; with Mom and Dad, and you&#8217;ll be good.</p>
<p>You must have a mobile and texting strategy for dealing with Gen Y. If you don&#8217;t have them, get them. Mobile websites are a MUST HAVE.</p>
<p><strong>Q: What multifamily magazines (if any) do you read on a regular basis? In a few years do you think we&#8217;ll still get paper magazines?<br />
</strong>I read MFE, Rent and Retain, UNITS and JPM. I read more non-industry magazines. Here&#8217;s the list of those: Business Week, Wired, Entrepreneur, Fortune, Fast Company and Harvard Business Review. I read the Washington Post, the Wall Street Journal, USA Today and the New York Times. And I read about a book or two a week. Yes, I love to read and yes, I have a Kindle.</p>
<p>I think we&#8217;ll continue to get paper magazines, just as I think we&#8217;ll still have printed books. Print can go some places that electronic just can&#8217;t due to restraints (like the first and last ten minutes of a flight) and because some people like to write in their books, tear ads out of magazines, etc. I still like print and often buy print books even though I have a Kindle.</p>
<p><strong>Q: What about Facebook &#8211; do you have some examples of great multifamily pages?<br />
</strong>I&#8217;ve found that some of the best Facebook property pages are those that are student housing properties. Mark Taylor Residential&#8217;s page is very good, too.</p>
<p><strong>Q: What are 3 tips you can give us about how to get the most out of Facebook?<br />
</strong>Depends on what you want to get out of it. If you want industry knowledge, my <a title="http://www.facebook.com/ApartmentExpert" href="http://www.facebook.com/ApartmentExpert" target="_blank">Facebook.com/ApartmentExpert</a> page is very good as I post articles constantly and I don&#8217;t use it for self promotion. I&#8217;d follow many of the industry pro&#8217;s out there for education. If they self promote too much, simply &#8216;unfollow&#8217; them. You&#8217;ll figure it out pretty quickly.</p>
<p><strong>Q: Why do you think the multifamily industry often feels like a &#8216;family&#8217;?<br />
</strong>I think it&#8217;s because we all have gone through so much together! We have so many common stories about residents – and we&#8217;ve heard every sob story ever written about late rent. We also become &#8216;family&#8217; to a lot of our residents and we weather their storms along with them. We&#8217;ve been through a lot – births, deaths, fires, floods, natural disasters, SWAT teams &#8211; you name it, one of our brethren in this industry has experienced it. We&#8217;re a &#8216;huggy&#8217; bunch, aren&#8217;t we?</p>


<p><strong>Related Posts:<ol><li><a href='http://www.propertymanager.com/2009/09/moving-marketing-online-interview-with-nick-scarabosio-jackson-group-property-management/' rel='bookmark' title='Permanent Link: Moving Marketing Online: Interview with Nick Scarabosio, Jackson Group Property Management'>Moving Marketing Online: Interview with Nick Scarabosio, Jackson Group Property Management</a></li>
<li><a href='http://www.propertymanager.com/2010/09/social-media-property-management-business-interview-cambridge-management-group/' rel='bookmark' title='Permanent Link: Using Social Media in the Property Management Business: Interview with Kayla Morris Roeder, Cambridge Management Group'>Using Social Media in the Property Management Business: Interview with Kayla Morris Roeder, Cambridge Management Group</a></li>
<li><a href='http://www.propertymanager.com/2009/12/chris-brogans-social-media-ideas-for-realtors-that-also-apply-to-property-managers/' rel='bookmark' title='Permanent Link: Chris Brogan&#8217;s Social Media Ideas for Realtors (That Also Apply to Property Managers)'>Chris Brogan&#8217;s Social Media Ideas for Realtors (That Also Apply to Property Managers)</a></li>
</ol></p>]]></content:encoded>
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