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Uh-Oh. My Facebook Fan Page is Filled with Vacancy Postings

Uh-Oh. My Facebook Fan Page is Filled with Vacancy Postings

Posted on 03. Nov, 2010 by .

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Now that you’ve created a Facebook Fan Page for your Property Management company you need to actually post things to it that are interesting to your audience! If your Facebook Fan pages are filled with vacancies, updates and specials, it will take you a while to build a great fan base. Ask yourself – what would I find interesting, useful or entertaining?

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Six Simple Actions That Keep Your Apartment Community ‘Tip of Tongue’

Six Simple Actions That Keep Your Apartment Community ‘Tip of Tongue’

Posted on 27. Oct, 2010 by .

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For a lot of people, searching for an apartment is one of those dreaded but necessary experiences you have to go through from time to time. It ranks up there with paying taxes, putting gas in your car and getting a haircut. People are busy and the process of searching for a new place to live just is not that much fun.

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Standing Out In a Crowd of Property Management Companies

Standing Out In a Crowd of Property Management Companies

Posted on 15. Oct, 2010 by .

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There are more property management companies operating today than ever before. With the increased competition, it might be time to evaluate what you can do to make your company stand out from the rest.

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Live from NARPM’s 22nd Annual Convention and Trade Show

Live from NARPM’s 22nd Annual Convention and Trade Show

Posted on 14. Oct, 2010 by .

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Welcome to our coverage of NARPM’s 22nd Annual Convention and Trade Show in Seattle, WA at the Seattle Sheraton Downtown. This year’s theme is “Dare To Soar”. Please, feel free to share your experiences in the comments area at the bottom of this post.

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A Little Distance Can Help You Solve Big Property Management Problems

A Little Distance Can Help You Solve Big Property Management Problems

Posted on 12. Oct, 2010 by .

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Sometimes, all it takes is a little distance. For the last month, I’ve been in a pretty deep problem. I followed my usual method of just sitting down and the keyboard and trying to let things simply “flow” but it seemed like someone or something had plopped the Hoover Dam right down across my creativity river.

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Preparing Your Property Management Office for Year’s End

Preparing Your Property Management Office for Year’s End

Posted on 07. Oct, 2010 by .

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Just a few short months ago, you were enjoying the hot summer sun. Suddenly it’s September, which means only one thing; the end of the year is rapidly approaching.

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Webinar Recap: Increase Your Occupancy In a Down Market with Mindy Williams

Webinar Recap: Increase Your Occupancy In a Down Market with Mindy Williams

Posted on 05. Oct, 2010 by .

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We were fortunate to have Mindy Williams (President of RentandRetain.com and Apartment All Stars co-creator) as a featured presenter on our Webinar titled “How to Increase Your Occupancy in a Down Market”.

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Using Social Media in the Property Management Business: Interview with Kayla Morris Roeder, Cambridge Management Group

Using Social Media in the Property Management Business: Interview with Kayla Morris Roeder, Cambridge Management Group

Posted on 30. Sep, 2010 by .

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Kayla is one of the Owners of Cambridge Management Group and is also on the Board of Directors at the San Diego Apartment Association. Recently I was able to interview her and ask her about how she uses social media in her business.

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Interview with Lisa Trosien, Multifamily Industry Expert

Interview with Lisa Trosien, Multifamily Industry Expert

Posted on 27. Sep, 2010 by .

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If you’re in the multifamily industry you have probably heard of Lisa Trosien. Lisa will be contributing articles to Property Manager.com and we started with a few questions to learn more about her perspective on important trends, marketing activities property managers should prioritize and the one thing she hates about her job!

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The Future of Fannie Mae and Freddie Mac Will Impact the Rental Housing Market

The Future of Fannie Mae and Freddie Mac Will Impact the Rental Housing Market

Posted on 21. Sep, 2010 by .

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Let’s face it, there would be no market for housing today without the federal government. Over the past 24 months, Washington has taken extraordinary steps to keep home loans available and affordable. That caused a tentative housing recovery last year. Home sales perked up after their four-year decline.

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Nurturing a Long-Term Relationship with Residents

Nurturing a Long-Term Relationship with Residents

Posted on 15. Sep, 2010 by .

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Turnover in any industry is costly. That’s why it’s in the best interests of your bottom line to seek out residents who might stick around longer than just a year (and certainly longer than a month if you use a month-to-month lease).

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5 Signs That It is Time To Upgrade Your Property Management Software

5 Signs That It is Time To Upgrade Your Property Management Software

Posted on 10. Sep, 2010 by .

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Property managers ask a lot from their software products. We expect those products to do everything from posting accounting entries for us, to crediting our bank account when we write a check. But what happens when a software product stops doing the things we ask it to do? Just how do you determine when it’s time to upgrade your software?

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Using Excel Instead of Property Management Software Is Risky Business

Using Excel Instead of Property Management Software Is Risky Business

Posted on 30. Aug, 2010 by .

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It’s no secret that there are a lot of Excel users in the property management community. An outstanding spreadsheet program, Excel frequently plugs in the gaps commonly found in accounting programs. But there’s a group of property managers that may find themselves relying on Excel a little too much.

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Are Foreclosures a Great Property Management Opportunity?

Are Foreclosures a Great Property Management Opportunity?

Posted on 27. Aug, 2010 by .

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On top of recent news that housing activity is at it’s lowest since WWII comes the latest news about foreclosures all around the USA. This is what those of us watching the mortgage reset schedule have been anticipating, and it could spell unequaled opportunity for the property management business. The number of U.S. homes lost […]

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Property Managers: Know Your Audience When Marketing Online

Property Managers: Know Your Audience When Marketing Online

Posted on 19. Aug, 2010 by .

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I tell people repeatedly that I’d rather that they had no Facebook page than seeing a poorly thought out and executed one. Yet, I keep logging on, “liking” pages, and seeing sales pitches. If you go for the direct sale, you’re going to lose. Consider these stats from the video “Socialnomics”.

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Property Management with Pizzaz: Properties That Attract Residents

Property Management with Pizzaz: Properties That Attract Residents

Posted on 17. Aug, 2010 by .

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We all want to attract good residents to the properties we manage. We can begin attracting quality residents by thinking like a resident thinks. A quality resident wants to live in a property that makes a positive, first impression.

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4 Facebook Lead Generation Tips for Property Managers

4 Facebook Lead Generation Tips for Property Managers

Posted on 16. Aug, 2010 by .

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Can apartment communities increase their fan base AND acquire leads? Absolutely! We can take a page from a few top brands using Facebook today and apply similar techniques to our own marketing strategies. Here are 4 tips for getting leads on Facebook.

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Residents That Hoard

Residents That Hoard

Posted on 10. Aug, 2010 by .

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Resident hoarding can cause significant health and safety problems, both in the hoarder’s unit and in neighboring units. Hoarding can create pest infestations, mold problems, increased fire risk, interfere with entrance or exit of the unit, or exceed maximum load bearing floor capacity.

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Documentation and Organization Essentials for Property Managers

Documentation and Organization Essentials for Property Managers

Posted on 05. Aug, 2010 by .

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In the last article, I talked about the importance of properly maintaining a trust account for security deposits and rent payments. The following post contains procedures you may want to implement along with things to avoid at all costs.

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Proper Use of Property Management Trust Accounts

Proper Use of Property Management Trust Accounts

Posted on 29. Jul, 2010 by .

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Misuse of trust accounts is the number one reason why property management companies are audited. That’s why it’s vital that the proper trust fund accounts are established as needed, and used properly. d

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Property Management Law with Daniel Bornstein (July 22 Webinar Recap)

Property Management Law with Daniel Bornstein (July 22 Webinar Recap)

Posted on 26. Jul, 2010 by .

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Daniel Bornstein, experienced real estate attorney, shares the top 10 property management pitfalls that cost business money and can potentially get them into legal trouble. Complete video after the break.

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4 Key Things Property Managers Need to Know (But Might Not!)

4 Key Things Property Managers Need to Know (But Might Not!)

Posted on 22. Jul, 2010 by .

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Here are four important things every property manager should know about security deposits, rental/lease agreements, lead-based paint and notice requirements for your state.

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Keeping Residents and Property Owners Happy

Keeping Residents and Property Owners Happy

Posted on 20. Jul, 2010 by .

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If there is one thing that all property managers want it’s an over abundance of qualified potential residents. Many property managers are trying to make it easier for prospective residents to sign that rental agreement. That can be one of those trade-offs that sometimes disappoint your owner-clients and existing residents.

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Tips for Residential Property Managers Who Specialize in Single-Family Homes

Tips for Residential Property Managers Who Specialize in Single-Family Homes

Posted on 15. Jul, 2010 by .

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The typical multi-unit property manager usually has a solid system in place for managing their rentals. But what about the management companies who specialize in single family home rentals? How do their needs vary from the multi-unit property manager?

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