Posted on 03. Dec, 2010 by Charity Hisle.
How can an apartment community build their fan count by appealing to the good will of others? Below are two strategies to kick off a brainstorming session this holiday season.
Posted on 02. Dec, 2010 by Mary Girsch-Bock.
There are distinct differences between cash accounting and accrual accounting methods. When setting up your company for the first time, you’ll have to choose which of these accounting methods you will be using for recording accounting transactions.
Posted on 23. Nov, 2010 by Mike Brewer.
This is the first of a two part series where I will be using the book Good to Great by Jim Collins to talk about the topic of people. In the book Jim and his team of very talented researches dig up a few practical principles used by companies to differentiate themselves from the crowd.
Posted on 17. Nov, 2010 by Marc Courtenay.
One of the many ways property managers earn a living is by charging fees for their services. And those fees can add up to a significant amount. Not wanting to nickel and dime the owners they work for, some property managers will absorb various costs or give away some of the extra time spent dealing with administrative issues.
Posted on 11. Nov, 2010 by Mary Girsch-Bock.
We all know that November and December are the busiest months of the year for travel. That means that while your residents are enjoying a Thanksgiving feast or unwrapping presents, their apartment or home will likely be empty.
Posted on 09. Nov, 2010 by Marc Courtenay.
If your rental properties make a great first impression then potential residents will want to see what’s on the inside. This article will focus on rental properties with five units or less, and is especially applicable for rental houses.
Posted on 05. Nov, 2010 by Mary Girsch-Bock.
I’ll admit that bank reconciliations are a pet peeve of mine. Not the bank reconciliations themselves, but the number of people who routinely toss them in the ‘to do’ pile, leaving them sit for a month – or three.
Posted on 03. Nov, 2010 by Aimee Miller.
Now that you’ve created a Facebook Fan Page for your Property Management company you need to actually post things to it that are interesting to your audience! If your Facebook Fan pages are filled with vacancies, updates and specials, it will take you a while to build a great fan base. Ask yourself – what would I find interesting, useful or entertaining?
Posted on 27. Oct, 2010 by Mike Brewer.
For a lot of people, searching for an apartment is one of those dreaded but necessary experiences you have to go through from time to time. It ranks up there with paying taxes, putting gas in your car and getting a haircut. People are busy and the process of searching for a new place to live just is not that much fun.
Posted on 15. Oct, 2010 by Mary Girsch-Bock.
There are more property management companies operating today than ever before. With the increased competition, it might be time to evaluate what you can do to make your company stand out from the rest.
Posted on 14. Oct, 2010 by Aimee Miller.
Welcome to our coverage of NARPM’s 22nd Annual Convention and Trade Show in Seattle, WA at the Seattle Sheraton Downtown. This year’s theme is “Dare To Soar”. Please, feel free to share your experiences in the comments area at the bottom of this post.
Posted on 12. Oct, 2010 by Heather Blume.
Sometimes, all it takes is a little distance. For the last month, I’ve been in a pretty deep problem. I followed my usual method of just sitting down and the keyboard and trying to let things simply “flow” but it seemed like someone or something had plopped the Hoover Dam right down across my creativity river.
Posted on 07. Oct, 2010 by Mary Girsch-Bock.
Just a few short months ago, you were enjoying the hot summer sun. Suddenly it’s September, which means only one thing; the end of the year is rapidly approaching.
Posted on 05. Oct, 2010 by Aimee Miller.
We were fortunate to have Mindy Williams (President of RentandRetain.com and Apartment All Stars co-creator) as a featured presenter on our Webinar titled “How to Increase Your Occupancy in a Down Market”.
Using Social Media in the Property Management Business: Interview with Kayla Morris Roeder, Cambridge Management Group
Posted on 30. Sep, 2010 by Aimee Miller.
Kayla is one of the Owners of Cambridge Management Group and is also on the Board of Directors at the San Diego Apartment Association. Recently I was able to interview her and ask her about how she uses social media in her business.
Posted on 27. Sep, 2010 by Aimee Miller.
If you’re in the multifamily industry you have probably heard of Lisa Trosien. Lisa will be contributing articles to Property Manager.com and we started with a few questions to learn more about her perspective on important trends, marketing activities property managers should prioritize and the one thing she hates about her job!
Posted on 21. Sep, 2010 by Marc Courtenay.
Let’s face it, there would be no market for housing today without the federal government. Over the past 24 months, Washington has taken extraordinary steps to keep home loans available and affordable. That caused a tentative housing recovery last year. Home sales perked up after their four-year decline.
Posted on 15. Sep, 2010 by Jennifer Newton.
Turnover in any industry is costly. That’s why it’s in the best interests of your bottom line to seek out residents who might stick around longer than just a year (and certainly longer than a month if you use a month-to-month lease).
Posted on 10. Sep, 2010 by Mary Girsch-Bock.
Property managers ask a lot from their software products. We expect those products to do everything from posting accounting entries for us, to crediting our bank account when we write a check. But what happens when a software product stops doing the things we ask it to do? Just how do you determine when it’s time to upgrade your software?
Posted on 30. Aug, 2010 by Mary Girsch-Bock.
It’s no secret that there are a lot of Excel users in the property management community. An outstanding spreadsheet program, Excel frequently plugs in the gaps commonly found in accounting programs. But there’s a group of property managers that may find themselves relying on Excel a little too much.
Posted on 27. Aug, 2010 by Marc Courtenay.
On top of recent news that housing activity is at it’s lowest since WWII comes the latest news about foreclosures all around the USA. This is what those of us watching the mortgage reset schedule have been anticipating, and it could spell unequaled opportunity for the property management business. The number of U.S. homes lost […]
Posted on 19. Aug, 2010 by Heather Blume.
I tell people repeatedly that I’d rather that they had no Facebook page than seeing a poorly thought out and executed one. Yet, I keep logging on, “liking” pages, and seeing sales pitches. If you go for the direct sale, you’re going to lose. Consider these stats from the video “Socialnomics”.
Posted on 17. Aug, 2010 by Marc Courtenay.
We all want to attract good residents to the properties we manage. We can begin attracting quality residents by thinking like a resident thinks. A quality resident wants to live in a property that makes a positive, first impression.
Posted on 16. Aug, 2010 by Charity Hisle.
Can apartment communities increase their fan base AND acquire leads? Absolutely! We can take a page from a few top brands using Facebook today and apply similar techniques to our own marketing strategies. Here are 4 tips for getting leads on Facebook.