Tag Archives: facebook

Facebook Graph Search: A Great Opportunity For Property Managers (eBook)

Facebook Graph Search: A Great Opportunity For Property Managers (eBook)

Posted on 20. May, 2013 by .

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Facebook recently released an exciting new feature called Graph Search. The social search feature makes it easier for your property Facebook page to be discovered by people who want to learn more about your property management business.

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The “Social Resident” Infographic

The “Social Resident” Infographic

Posted on 04. Sep, 2012 by .

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Enjoy this great visual representation of the “Social Resident”.

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Facebook for Property Managers: How-To Guide (eBook)

Facebook for Property Managers: How-To Guide (eBook)

Posted on 03. Aug, 2012 by .

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Facebook is a fantastic opportunity to not only connect with current and prospective residents, but the ability to enhance your property management business.

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Should Your Property Management Company Investigate Pinterest?

Should Your Property Management Company Investigate Pinterest?

Posted on 17. Jan, 2012 by .

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With over 4 million users, Pinterest is now in the top 10 list of social networks! It is a unique (and public) website that allows users to organize and share images and videos from across the web with one another. Think of Pinterest as an online bulletin board!

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What is Twitter? Part 1 of the Twitter Series for Property Managers

What is Twitter? Part 1 of the Twitter Series for Property Managers

Posted on 05. Dec, 2011 by .

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Believe it or not, the world has not abandoned Twitter, in fact, just the opposite. While Facebook and Google Plus use are declining, Twitter is gaining users globally. The average user sends a half a Tweet per day and the site has reached 360 million registered users.

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Why Should I Rent from You?

Why Should I Rent from You?

Posted on 10. Mar, 2011 by .

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Start using testimonials in your leasing office, in your models, on your website and even on your collateral materials. Have a variety of demographic groups in your testimonials. The 65 year old empty nester couple might not relate well to the 22 year old roommates fresh out of college in their first jobs, you know?

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Optimizing Your Property Management Facebook Page for Search

Optimizing Your Property Management Facebook Page for Search

Posted on 24. Feb, 2011 by .

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While you shouldn’t focus all of your efforts solely on Facebook, it does make sense to optimize the content posted on Facebook. Facebook search is linked to keywords within all public posts, profiles, pages, groups and applications but very few are utilizing this opportunity to increase their Facebook SEO.

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5 Tips To Promoting Community Events On Facebook

5 Tips To Promoting Community Events On Facebook

Posted on 20. Jan, 2011 by .

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Whether it’s an open house or a pool party, your apartment community should be sharing events on Facebook. As the largest social network, the average Facebook user is connected to 80 community pages, groups and events. Facebook is a good place for property managers to share events with their residents and prospects.

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Helpful Holiday Facebook Strategies for Property Managers

Helpful Holiday Facebook Strategies for Property Managers

Posted on 03. Dec, 2010 by .

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How can an apartment community build their fan count by appealing to the good will of others? Below are two strategies to kick off a brainstorming session this holiday season.

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Uh-Oh. My Facebook Fan Page is Filled with Vacancy Postings

Uh-Oh. My Facebook Fan Page is Filled with Vacancy Postings

Posted on 03. Nov, 2010 by .

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Now that you’ve created a Facebook Fan Page for your Property Management company you need to actually post things to it that are interesting to your audience! If your Facebook Fan pages are filled with vacancies, updates and specials, it will take you a while to build a great fan base. Ask yourself – what would I find interesting, useful or entertaining?

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Using Social Media in the Property Management Business: Interview with Kayla Morris Roeder, Cambridge Management Group

Using Social Media in the Property Management Business: Interview with Kayla Morris Roeder, Cambridge Management Group

Posted on 30. Sep, 2010 by .

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Kayla is one of the Owners of Cambridge Management Group and is also on the Board of Directors at the San Diego Apartment Association. Recently I was able to interview her and ask her about how she uses social media in her business.

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Property Managers: Know Your Audience When Marketing Online

Property Managers: Know Your Audience When Marketing Online

Posted on 19. Aug, 2010 by .

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I tell people repeatedly that I’d rather that they had no Facebook page than seeing a poorly thought out and executed one. Yet, I keep logging on, “liking” pages, and seeing sales pitches. If you go for the direct sale, you’re going to lose. Consider these stats from the video “Socialnomics”.

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4 Facebook Lead Generation Tips for Property Managers

4 Facebook Lead Generation Tips for Property Managers

Posted on 16. Aug, 2010 by .

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Can apartment communities increase their fan base AND acquire leads? Absolutely! We can take a page from a few top brands using Facebook today and apply similar techniques to our own marketing strategies. Here are 4 tips for getting leads on Facebook.

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How Property Managers Use Social Networking to Grow Their Business (Apr. 22 Webinar Recap)

How Property Managers Use Social Networking to Grow Their Business (Apr. 22 Webinar Recap)

Posted on 26. Apr, 2010 by .

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In this April 22nd webinar video recording, Mike Whaling, social media expert for the residential property management industry, talks about how property managers can use social media (think Facebook, Twitter, blogging) to connect with current and prospective residents as well as prospective owners.

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Hammer vs. Feather: Using Subtlety with Facebook

Hammer vs. Feather: Using Subtlety with Facebook

Posted on 18. Feb, 2010 by .

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I see a lot of properties and companies doing a cannonball in the deep end of the Facebook swimming pool. I’d estimate that I’m “friended” or “followed” by at least six new properties or management companies a week.

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5 Ways Property Managers Can Build Their Facebook Audience

5 Ways Property Managers Can Build Their Facebook Audience

Posted on 19. Jan, 2010 by .

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In my last post “10 Tips for Property Managers Using Facebook”, we discussed the most important things you need to know to get your community Fan Page started on Facebook. Now that you have a Fan Page, what do you do?

Here are 5 ideas for building your audience on Facebook.

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Chris Brogan’s Social Media Ideas for Realtors (That Also Apply to Property Managers)

Chris Brogan’s Social Media Ideas for Realtors (That Also Apply to Property Managers)

Posted on 29. Dec, 2009 by .

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I love Chris Brogan’s articles and have been reading them for quite some time now. Chris is a renowned social media expert with a history of helping businesses create online relationships with their audience. So it was with great pleasure that I read his most recent post, “If I were a Realtor.”

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10 Tips for Property Managers Using Facebook

10 Tips for Property Managers Using Facebook

Posted on 21. Dec, 2009 by .

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Facebook is opening doors for property managers to engage in conversation with residents and their local community. The question everyone wants to know is, how? It’s easier than you might think! Here are 10 tips for apartment communities using Facebook.

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