Tag Archives: internet marketing

Local Social Media Is Your Competitive Advantage: Part One (eBook)

Local Social Media Is Your Competitive Advantage: Part One (eBook)

Posted on 25. Mar, 2014 by .

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Interested in learning how to attract and retain residents through social media? Social Media Expert, Charity Zierten shares insider tips on how to use local social techniques to strengthen your brand message, building relationships and encourage loyalty with prospects and residents. She believes that in order to be more effective, it’s all about managing customer […]

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Your Path to a Successful Property Management Website

Your Path to a Successful Property Management Website

Posted on 12. Mar, 2014 by .

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In today’s world, your online presence is the face of your company. Most of the time it’s the first thing prospective owners and residents will see before initial contact is made. First impressions are key to engaging users. With technology advancing rapidly and Internet users expectations ever-increasing, knowing where to start and how to optimize […]

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Facebook Strategies For Property Managers: Interview with Social Media Expert Charity Zierten

Facebook Strategies For Property Managers: Interview with Social Media Expert Charity Zierten

Posted on 24. Jan, 2013 by .

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Facebook provides a great platform for your marketing initiatives as a property manager. Figuring out ways to best implement your social media strategy for your property management business can be challenging.

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Negative Online Apartment Reviews

Negative Online Apartment Reviews

Posted on 28. Sep, 2012 by .

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Management should periodically investigate information available online about their property. This can be accomplished by entering a few select search terms (e.g. “XYZ Management”, “Ridgecrest Apartments”, or “123 Main Street, Sacramento”) in one or more search engines (e.g. Google, or Yahoo), and reviewing the results.

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How Property Managers Can Manage Their Online Reputation

How Property Managers Can Manage Their Online Reputation

Posted on 24. Apr, 2012 by .

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If you’re like most properties, you’ll have a mixed bag of results, ranging from gushing compliments from satisfied residents, to wild ranting from the tenant you evicted last month. Both current and former tenants can easily post unflattering remarks on various websites, and even Facebook pages.

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10 More Pinterest Tips for Property Managers!

10 More Pinterest Tips for Property Managers!

Posted on 25. Jan, 2012 by .

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In our last post about Pinterest, we discussed why each property management group should have a Pinterest account. But how do you get creative with your account without being too salesy?

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How to Attract “Generation Y” Residents for Your Rental Properties

How to Attract “Generation Y” Residents for Your Rental Properties

Posted on 23. Jan, 2012 by .

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Believe it or not, there are up to 80 million people between the ages of 16 and 29 who will be filling your vacancies in the year ahead.

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30 Tweet Ideas: Part 2 of the Twitter Series for Property Managers

30 Tweet Ideas: Part 2 of the Twitter Series for Property Managers

Posted on 22. Dec, 2011 by .

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Twitter is one of the most difficult social networks to explain and to learn for property management professionals. Often I hear questions like, “What do we say?” or “Who are we talking to?” Let’s try to clear up the confusion today!

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What is Twitter? Part 1 of the Twitter Series for Property Managers

What is Twitter? Part 1 of the Twitter Series for Property Managers

Posted on 05. Dec, 2011 by .

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Believe it or not, the world has not abandoned Twitter, in fact, just the opposite. While Facebook and Google Plus use are declining, Twitter is gaining users globally. The average user sends a half a Tweet per day and the site has reached 360 million registered users.

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4 Easy Ways to Attract More Applicants for Your Vacant Rentals

4 Easy Ways to Attract More Applicants for Your Vacant Rentals

Posted on 28. Sep, 2011 by .

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Let’s look at 4 simple ideas that will motivate and facilitate the rental application process so you can draw a larger number of applicants like metal shavings to a powerful magnet.

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Protecting Your Brand Online

Protecting Your Brand Online

Posted on 21. Sep, 2011 by .

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Do your employees understand your company expectations for online behavior? Do you require your employees to sign a social media policy?

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Rental Income with a “Home Away from Home” Approach

Rental Income with a “Home Away from Home” Approach

Posted on 12. Aug, 2011 by .

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There are many ways to help owners expand their base of income and to separate yourself as a property manager that’s going above and beyond to help your clients succeed.

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Zillow Shares Sell Like Hot Cakes

Zillow Shares Sell Like Hot Cakes

Posted on 21. Jul, 2011 by .

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Even as the housing sector continues to be unpredictable it was exciting to see the Zillow IPO on Wednesday July 20th. Zillow priced its IPO at $20 per share and the stock quickly doubled right out of the gates.

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Why Should I Rent from You?

Why Should I Rent from You?

Posted on 10. Mar, 2011 by .

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Start using testimonials in your leasing office, in your models, on your website and even on your collateral materials. Have a variety of demographic groups in your testimonials. The 65 year old empty nester couple might not relate well to the 22 year old roommates fresh out of college in their first jobs, you know?

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5 Rules for Avoiding Craigslist Scams

5 Rules for Avoiding Craigslist Scams

Posted on 28. Jan, 2011 by .

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Craigslist has become an indispensable resource for just about anything. One of their most popular sections is Apts/Housing, which covers everything from monthly move-in specials to single family home rentals. However, the single family homes category is ripe with scammers looking to rip potential renters off.

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5 Tips To Promoting Community Events On Facebook

5 Tips To Promoting Community Events On Facebook

Posted on 20. Jan, 2011 by .

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Whether it’s an open house or a pool party, your apartment community should be sharing events on Facebook. As the largest social network, the average Facebook user is connected to 80 community pages, groups and events. Facebook is a good place for property managers to share events with their residents and prospects.

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6 Topics for Your Property Management Blog

6 Topics for Your Property Management Blog

Posted on 18. Jan, 2011 by .

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We all know how happy great, new content makes Google. If you can find 30 minutes each week to write 1 or 2 articles for your property management blog you will definitely start to see more traffic coming to your website.

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Helpful Holiday Facebook Strategies for Property Managers

Helpful Holiday Facebook Strategies for Property Managers

Posted on 03. Dec, 2010 by .

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How can an apartment community build their fan count by appealing to the good will of others? Below are two strategies to kick off a brainstorming session this holiday season.

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Uh-Oh. My Facebook Fan Page is Filled with Vacancy Postings

Uh-Oh. My Facebook Fan Page is Filled with Vacancy Postings

Posted on 03. Nov, 2010 by .

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Now that you’ve created a Facebook Fan Page for your Property Management company you need to actually post things to it that are interesting to your audience! If your Facebook Fan pages are filled with vacancies, updates and specials, it will take you a while to build a great fan base. Ask yourself – what would I find interesting, useful or entertaining?

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Webinar Recap: Increase Your Occupancy In a Down Market with Mindy Williams

Webinar Recap: Increase Your Occupancy In a Down Market with Mindy Williams

Posted on 05. Oct, 2010 by .

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We were fortunate to have Mindy Williams (President of RentandRetain.com and Apartment All Stars co-creator) as a featured presenter on our Webinar titled “How to Increase Your Occupancy in a Down Market”.

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Using Social Media in the Property Management Business: Interview with Kayla Morris Roeder, Cambridge Management Group

Using Social Media in the Property Management Business: Interview with Kayla Morris Roeder, Cambridge Management Group

Posted on 30. Sep, 2010 by .

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Kayla is one of the Owners of Cambridge Management Group and is also on the Board of Directors at the San Diego Apartment Association. Recently I was able to interview her and ask her about how she uses social media in her business.

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Interview with Lisa Trosien, Multifamily Industry Expert

Interview with Lisa Trosien, Multifamily Industry Expert

Posted on 27. Sep, 2010 by .

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If you’re in the multifamily industry you have probably heard of Lisa Trosien. Lisa will be contributing articles to Property Manager.com and we started with a few questions to learn more about her perspective on important trends, marketing activities property managers should prioritize and the one thing she hates about her job!

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Property Managers: Know Your Audience When Marketing Online

Property Managers: Know Your Audience When Marketing Online

Posted on 19. Aug, 2010 by .

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I tell people repeatedly that I’d rather that they had no Facebook page than seeing a poorly thought out and executed one. Yet, I keep logging on, “liking” pages, and seeing sales pitches. If you go for the direct sale, you’re going to lose. Consider these stats from the video “Socialnomics”.

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4 Facebook Lead Generation Tips for Property Managers

4 Facebook Lead Generation Tips for Property Managers

Posted on 16. Aug, 2010 by .

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Can apartment communities increase their fan base AND acquire leads? Absolutely! We can take a page from a few top brands using Facebook today and apply similar techniques to our own marketing strategies. Here are 4 tips for getting leads on Facebook.

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