Tag Archives: internet marketing
Posted on 08. Jul, 2014 by Marc Courtenay.
Too many property managers aren’t aware of the free tools offered by a familiar online company. You’ve heard of Yelp, but did you know that 132 million people use it monthly for buying decisions? The most recent data suggests there are over 57 million reviews on Yelp. More importantly 82% of Yelp users go there […]
Posted on 12. May, 2014 by Alexis Hammond.
Websites are a critical meeting point between property managers and residents. Here, we look at the costly mistakes property managers make when trying to maintain their websites themselves. Download the full size infographic here.
Posted on 22. Apr, 2014 by Alexis Hammond.
“According to the National Association of Realtors, 89 percent of home shoppers use a mobile device during their search.” With statistics like these, it has become a necessity to rethink your marketing strategies to accommodate the mobile consumer. This begins with looking at what your website and what your mobile optimization options are. This article […]
Posted on 25. Mar, 2014 by Alexis Hammond.
Interested in learning how to attract and retain residents through social media? Social Media Expert, Charity Zierten shares insider tips on how to use local social techniques to strengthen your brand message, building relationships and encourage loyalty with prospects and residents. She believes that in order to be more effective, it’s all about managing customer […]
Posted on 12. Mar, 2014 by Alexis Hammond.
In today’s world, your online presence is the face of your company. Most of the time it’s the first thing prospective owners and residents will see before initial contact is made. First impressions are key to engaging users. With technology advancing rapidly and Internet users expectations ever-increasing, knowing where to start and how to optimize […]
Posted on 24. Jan, 2013 by Bryan Ives.
Facebook provides a great platform for your marketing initiatives as a property manager. Figuring out ways to best implement your social media strategy for your property management business can be challenging.
Posted on 28. Sep, 2012 by Jamie Sternberg.
Management should periodically investigate information available online about their property. This can be accomplished by entering a few select search terms (e.g. “XYZ Management”, “Ridgecrest Apartments”, or “123 Main Street, Sacramento”) in one or more search engines (e.g. Google, or Yahoo), and reviewing the results.
Posted on 24. Apr, 2012 by Mary Girsch-Bock.
If you’re like most properties, you’ll have a mixed bag of results, ranging from gushing compliments from satisfied residents, to wild ranting from the tenant you evicted last month. Both current and former tenants can easily post unflattering remarks on various websites, and even Facebook pages.
Posted on 23. Jan, 2012 by Marc Courtenay.
Believe it or not, there are up to 80 million people between the ages of 16 and 29 who will be filling your vacancies in the year ahead.
Posted on 22. Dec, 2011 by Charity Hisle.
Twitter is one of the most difficult social networks to explain and to learn for property management professionals. Often I hear questions like, “What do we say?” or “Who are we talking to?” Let’s try to clear up the confusion today!
Posted on 05. Dec, 2011 by Charity Hisle.
Believe it or not, the world has not abandoned Twitter, in fact, just the opposite. While Facebook and Google Plus use are declining, Twitter is gaining users globally. The average user sends a half a Tweet per day and the site has reached 360 million registered users.
Posted on 28. Sep, 2011 by Marc Courtenay.
Let’s look at 4 simple ideas that will motivate and facilitate the rental application process so you can draw a larger number of applicants like metal shavings to a powerful magnet.
Posted on 12. Aug, 2011 by Marc Courtenay.
There are many ways to help owners expand their base of income and to separate yourself as a property manager that’s going above and beyond to help your clients succeed.
Posted on 21. Jul, 2011 by Aimee Miller.
Even as the housing sector continues to be unpredictable it was exciting to see the Zillow IPO on Wednesday July 20th. Zillow priced its IPO at $20 per share and the stock quickly doubled right out of the gates.
Posted on 10. Mar, 2011 by Lisa Trosien.
Start using testimonials in your leasing office, in your models, on your website and even on your collateral materials. Have a variety of demographic groups in your testimonials. The 65 year old empty nester couple might not relate well to the 22 year old roommates fresh out of college in their first jobs, you know?
Posted on 28. Jan, 2011 by Mary Girsch-Bock.
Craigslist has become an indispensable resource for just about anything. One of their most popular sections is Apts/Housing, which covers everything from monthly move-in specials to single family home rentals. However, the single family homes category is ripe with scammers looking to rip potential renters off.
Posted on 20. Jan, 2011 by Charity Hisle.
Whether it’s an open house or a pool party, your apartment community should be sharing events on Facebook. As the largest social network, the average Facebook user is connected to 80 community pages, groups and events. Facebook is a good place for property managers to share events with their residents and prospects.
Posted on 18. Jan, 2011 by Aimee Miller.
We all know how happy great, new content makes Google. If you can find 30 minutes each week to write 1 or 2 articles for your property management blog you will definitely start to see more traffic coming to your website.
Posted on 03. Dec, 2010 by Charity Hisle.
How can an apartment community build their fan count by appealing to the good will of others? Below are two strategies to kick off a brainstorming session this holiday season.
Posted on 03. Nov, 2010 by Aimee Miller.
Now that you’ve created a Facebook Fan Page for your Property Management company you need to actually post things to it that are interesting to your audience! If your Facebook Fan pages are filled with vacancies, updates and specials, it will take you a while to build a great fan base. Ask yourself – what would I find interesting, useful or entertaining?
Posted on 05. Oct, 2010 by Aimee Miller.
We were fortunate to have Mindy Williams (President of RentandRetain.com and Apartment All Stars co-creator) as a featured presenter on our Webinar titled “How to Increase Your Occupancy in a Down Market”.
Using Social Media in the Property Management Business: Interview with Kayla Morris Roeder, Cambridge Management Group
Posted on 30. Sep, 2010 by Aimee Miller.
Kayla is one of the Owners of Cambridge Management Group and is also on the Board of Directors at the San Diego Apartment Association. Recently I was able to interview her and ask her about how she uses social media in her business.