Internet Marketing | PropertyManager.com

Hammer vs. Feather: Using Subtlety with Facebook

Posted on 18. Feb, 2010 by Heather Blume.

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I see a lot of properties and companies doing a cannonball in the deep end of the Facebook swimming pool. I’d estimate that I’m “friended” or “followed” by at least six new properties or management companies a week.

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Tap In to Tax Time: Providing Resources for Residents

Posted on 09. Feb, 2010 by Heather Blume.

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It’s the start of the new year, so inevitably the thing in the forefront of everyone’s minds right now is the same: tax time! Okay, maybe not. When it comes to taxes, you’ve got basically two camps of people.

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5 Ways Property Managers Can Build Their Facebook Audience

Posted on 19. Jan, 2010 by Charity Hisle.

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In my last post “10 Tips for Property Managers Using Facebook”, we discussed the most important things you need to know to get your community Fan Page started on Facebook. Now that you have a Fan Page, what do you do?

Here are 5 ideas for building your audience on Facebook.

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Rental Housing and Real Estate Market Trends for 2010

Posted on 06. Jan, 2010 by Marc Courtenay.

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If you thought 2009 was an unforgettable year for real estate, property managers and residents, wait till you see what unfolds in the year ahead. Here are two of the trends.

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Chris Brogan’s Social Media Ideas for Realtors (That Also Apply to Property Managers)

Posted on 29. Dec, 2009 by Aimee Miller.

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I love Chris Brogan’s articles and have been reading them for quite some time now. Chris is a renowned social media expert with a history of helping businesses create online relationships with their audience. So it was with great pleasure that I read his most recent post, “If I were a Realtor.”

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SoftwareAdvice.com Survey: How Are Property Managers Using Technology?

Posted on 23. Dec, 2009 by Aimee Miller.

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SoftwareAdvice.com recently sent out a survey to learn more about how property managers are using technology in their business.
A few interesting highlights:
1. Almost half of the companies surveyed grew their business last year – either growing by increased revenue or more units. This is great to hear in a struggling market! But how did they [...]

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10 Tips for Property Managers Using Facebook

Posted on 21. Dec, 2009 by Charity Hisle.

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Facebook is opening doors for property managers to engage in conversation with residents and their local community. The question everyone wants to know is, how? It’s easier than you might think! Here are 10 tips for apartment communities using Facebook.

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Top Marketing Trends in 2010 To Help Property Managers Capture More Market Share (Oct. 29 Webinar)

Posted on 30. Oct, 2009 by Jonathan Brownfield.

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Lori Snider, Property Management Marketing Expert and Professional Speaker, explores the current trends affecting marketing, sales, employees and business. In the below video recording (and slide deck) of the Oct. 29 web seminar, learn what’s coming in 2010, understand how these trends affect the overall business climate and learn creative ideas on how to grow [...]

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Keeping up with the Jones’s: Compare Away!

Posted on 21. Sep, 2009 by Aimee Miller.

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Here are three sites I’ve found that help property managers compare things that are worth comparing:

Average rental rates
This is a helpful tool from RentBits (link). It lets you compare rents for apartments and houses in many geographic areas. It has an easy interface and you can see both the average and median prices over the [...]

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Moving Marketing Online: Interview with Nick Scarabosio, Jackson Group Property Management

Posted on 14. Sep, 2009 by Aimee Miller.

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I recently had the chance to speak with Nick Scarabosio from Jackson Group Property Management in San Francisco, CA. San Francisco is a competitive market and you have to be thinking of creative ways to reach your audience…and Nick is pretty creative!
Aimee: How has your property management marketing changed over the past couple of years [...]

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5 Steps to Get More from Your Online Marketing (Aug. 26 Webinar Recap)

Posted on 31. Aug, 2009 by Aimee Miller.

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Our webinar on Wednesday 8/26 (5 Steps to Get More from Your Online Marketing) was a great success! Thanks to Brent for co-hosting this event and to Mike Whaling from 30Lines for being so knowledgeable and fun to listen to. Here is the entire recorded webinar including the audio.
Mike did such a great job – [...]

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Horizon Realty’s Twitter Debacle: It Can Help You With Your Property Management Social Media Plan

Posted on 29. Jul, 2009 by Aimee Miller.

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I love reading Copyblogger’s articles – they are funny and always educational. Their most recent recent post, “What the Horizon Realty FAIL Can Teach You About Social Media,” has great reminders for an effective social media strategy.
In a nutshell, a resident with only about 20 Twitter followers, tweeted (under the now expired Twitter account name [...]

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Use Local Search to Increase Traffic to Your Property Management Website

Posted on 07. Jul, 2009 by Jonathan Brownfield.

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Chances are, if you’re in the property management business then you’ve advertised your business in the local phone book.
The problem is, people are flooding to online search to find businesses and services, all but assuring the printed telephone directory the same fate as the Long Jawed Mastodon. The good news is that you can adapt [...]

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Property Managers Surveyed About Their Use of Internet Marketing

Posted on 15. Jun, 2009 by Aimee Miller.

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Many property managers look for the best ways to use the Internet to market their business so they can find more owners and fill vacancies faster. We surveyed a group of residential property managers to learn how they use the Internet for marketing, how they spend money to acquire tenants and how engaged they are [...]