Internet Marketing | PropertyManager.com

Facebook Strategies For Property Managers: Interview with Social Media Expert Charity Zierten

Posted on 24. Jan, 2013 by Bryan Ives.

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Facebook provides a great platform for your marketing initiatives as a property manager. Figuring out ways to best implement your social media strategy for your property management business can be challenging.

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Negative Online Apartment Reviews

Posted on 28. Sep, 2012 by Jamie Sternberg.

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Management should periodically investigate information available online about their property. This can be accomplished by entering a few select search terms (e.g. “XYZ Management”, “Ridgecrest Apartments”, or “123 Main Street, Sacramento”) in one or more search engines (e.g. Google, or Yahoo), and reviewing the results.

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How Property Managers Can Manage Their Online Reputation

Posted on 24. Apr, 2012 by Mary Girsch-Bock.

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If you’re like most properties, you’ll have a mixed bag of results, ranging from gushing compliments from satisfied residents, to wild ranting from the tenant you evicted last month. Both current and former tenants can easily post unflattering remarks on various websites, and even Facebook pages.

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10 More Pinterest Tips for Property Managers!

Posted on 25. Jan, 2012 by Charity Hisle.

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In our last post about Pinterest, we discussed why each property management group should have a Pinterest account. But how do you get creative with your account without being too salesy?

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How to Attract “Generation Y” Residents for Your Rental Properties

Posted on 23. Jan, 2012 by Marc Courtenay.

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Believe it or not, there are up to 80 million people between the ages of 16 and 29 who will be filling your vacancies in the year ahead.

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30 Tweet Ideas: Part 2 of the Twitter Series for Property Managers

Posted on 22. Dec, 2011 by Charity Hisle.

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Twitter is one of the most difficult social networks to explain and to learn for property management professionals. Often I hear questions like, “What do we say?” or “Who are we talking to?” Let’s try to clear up the confusion today!

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What is Twitter? Part 1 of the Twitter Series for Property Managers

Posted on 05. Dec, 2011 by Charity Hisle.

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Believe it or not, the world has not abandoned Twitter, in fact, just the opposite. While Facebook and Google Plus use are declining, Twitter is gaining users globally. The average user sends a half a Tweet per day and the site has reached 360 million registered users.

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4 Easy Ways to Attract More Applicants for Your Vacant Rentals

Posted on 28. Sep, 2011 by Marc Courtenay.

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Let’s look at 4 simple ideas that will motivate and facilitate the rental application process so you can draw a larger number of applicants like metal shavings to a powerful magnet.

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Protecting Your Brand Online

Posted on 21. Sep, 2011 by Charity Hisle.

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Do your employees understand your company expectations for online behavior? Do you require your employees to sign a social media policy?

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Rental Income with a “Home Away from Home” Approach

Posted on 12. Aug, 2011 by Marc Courtenay.

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There are many ways to help owners expand their base of income and to separate yourself as a property manager that’s going above and beyond to help your clients succeed.

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Zillow Shares Sell Like Hot Cakes

Posted on 21. Jul, 2011 by Aimee Miller.

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Even as the housing sector continues to be unpredictable it was exciting to see the Zillow IPO on Wednesday July 20th. Zillow priced its IPO at $20 per share and the stock quickly doubled right out of the gates.

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Why Should I Rent from You?

Posted on 10. Mar, 2011 by Lisa Trosien.

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Start using testimonials in your leasing office, in your models, on your website and even on your collateral materials. Have a variety of demographic groups in your testimonials. The 65 year old empty nester couple might not relate well to the 22 year old roommates fresh out of college in their first jobs, you know?

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5 Rules for Avoiding Craigslist Scams

Posted on 28. Jan, 2011 by Mary Girsch-Bock.

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Craigslist has become an indispensable resource for just about anything. One of their most popular sections is Apts/Housing, which covers everything from monthly move-in specials to single family home rentals. However, the single family homes category is ripe with scammers looking to rip potential renters off.

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5 Tips To Promoting Community Events On Facebook

Posted on 20. Jan, 2011 by Charity Hisle.

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Whether it’s an open house or a pool party, your apartment community should be sharing events on Facebook. As the largest social network, the average Facebook user is connected to 80 community pages, groups and events. Facebook is a good place for property managers to share events with their residents and prospects.

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6 Topics for Your Property Management Blog

Posted on 18. Jan, 2011 by Aimee Miller.

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We all know how happy great, new content makes Google. If you can find 30 minutes each week to write 1 or 2 articles for your property management blog you will definitely start to see more traffic coming to your website.

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Helpful Holiday Facebook Strategies for Property Managers

Posted on 03. Dec, 2010 by Charity Hisle.

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How can an apartment community build their fan count by appealing to the good will of others? Below are two strategies to kick off a brainstorming session this holiday season.

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Uh-Oh. My Facebook Fan Page is Filled with Vacancy Postings

Posted on 03. Nov, 2010 by Aimee Miller.

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Now that you’ve created a Facebook Fan Page for your Property Management company you need to actually post things to it that are interesting to your audience! If your Facebook Fan pages are filled with vacancies, updates and specials, it will take you a while to build a great fan base. Ask yourself – what would I find interesting, useful or entertaining?

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Webinar Recap: Increase Your Occupancy In a Down Market with Mindy Williams

Posted on 05. Oct, 2010 by Aimee Miller.

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We were fortunate to have Mindy Williams (President of RentandRetain.com and Apartment All Stars co-creator) as a featured presenter on our Webinar titled “How to Increase Your Occupancy in a Down Market”.

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Using Social Media in the Property Management Business: Interview with Kayla Morris Roeder, Cambridge Management Group

Posted on 30. Sep, 2010 by Aimee Miller.

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Kayla is one of the Owners of Cambridge Management Group and is also on the Board of Directors at the San Diego Apartment Association. Recently I was able to interview her and ask her about how she uses social media in her business.

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Interview with Lisa Trosien, Multifamily Industry Expert

Posted on 27. Sep, 2010 by Aimee Miller.

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If you’re in the multifamily industry you have probably heard of Lisa Trosien. Lisa will be contributing articles to Property Manager.com and we started with a few questions to learn more about her perspective on important trends, marketing activities property managers should prioritize and the one thing she hates about her job!

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Property Managers: Know Your Audience When Marketing Online

Posted on 19. Aug, 2010 by Heather Blume.

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I tell people repeatedly that I’d rather that they had no Facebook page than seeing a poorly thought out and executed one. Yet, I keep logging on, “liking” pages, and seeing sales pitches. If you go for the direct sale, you’re going to lose. Consider these stats from the video “Socialnomics”.

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4 Facebook Lead Generation Tips for Property Managers

Posted on 16. Aug, 2010 by Charity Hisle.

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Can apartment communities increase their fan base AND acquire leads? Absolutely! We can take a page from a few top brands using Facebook today and apply similar techniques to our own marketing strategies. Here are 4 tips for getting leads on Facebook.

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How Property Managers Use Social Networking to Grow Their Business (Apr. 22 Webinar Recap)

Posted on 26. Apr, 2010 by Aimee Miller.

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In this April 22nd webinar video recording, Mike Whaling, social media expert for the residential property management industry, talks about how property managers can use social media (think Facebook, Twitter, blogging) to connect with current and prospective residents as well as prospective owners.

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Hammer vs. Feather: Using Subtlety with Facebook

Posted on 18. Feb, 2010 by Heather Blume.

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I see a lot of properties and companies doing a cannonball in the deep end of the Facebook swimming pool. I’d estimate that I’m “friended” or “followed” by at least six new properties or management companies a week.

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