Tag Archives: Marketing
Posted on 29. Jan, 2014 by Alex Osenenko.
Google+ is an Internet marketing tool that you can use to grow your property management business. If you’ve never used it before, think of it as an updated and digital re-creation of the yellow pages. It provides the same service to a local business by providing a category and a specific location for what you do and where you are. When your property management business is on Google+, anyone searching for a company like yours in your area will be able to find you.
Posted on 28. Dec, 2012 by Bryan Ives.
We co-hosted a great webinar with Grace Hill, featuring Darnell Holloway, Manager of Local Business Outreach at Yelp.com. Darnell covered a lot of material in this webinar from outlining the Yelp basics to unlocking your free online business tools.
Posted on 23. Oct, 2012 by Bryan Ives.
According to the article, “U.S. Apartment Owners See Profit Potential in Pooches” by Dawn Wotapka, on Nasdaq.com, apartments owners across the country are implementing dog friendly policies in order to attract and retain tenants.
Posted on 15. Oct, 2012 by Alex Osenenko.
We often hear that existing customer referrals are a significant source of our clients’ business. Activity on social media sites also helps to increase the quality of your relationship with your current customers. Marketers use the term “Top of Mind” for a service or company that’s most associated with a particular category.
Posted on 10. Oct, 2012 by Marc Courtenay.
This conversational experience on LinkedIn reinforces my belief that social media is working in a big way. Not only to attract business for our property managers, but to solicit new ideas and fresh perspectives. An example was the next comment from John, who weighed in with his point of view that deepened the scope of the conversation.
Posted on 05. Aug, 2012 by Bryan Ives.
When creating a website for your property management business it’s important to keep in mind that sometimes less is more.
Posted on 03. Aug, 2012 by Bryan Ives.
Facebook is a fantastic opportunity to not only connect with current and prospective residents, but the ability to enhance your property management business.
Posted on 10. Feb, 2012 by Charity Hisle.
The @ sign is like magic, it is called a Reply or a Mention and is public. When you use the @ symbol before someone’s name (for example: @CharityHisle) you are targeting that update TO that person. Twitter even links to that person’s account to help connect your followers to one another.
Posted on 23. Jan, 2012 by Marc Courtenay.
Believe it or not, there are up to 80 million people between the ages of 16 and 29 who will be filling your vacancies in the year ahead.
Posted on 17. Jan, 2012 by Charity Hisle.
With over 4 million users, Pinterest is now in the top 10 list of social networks! It is a unique (and public) website that allows users to organize and share images and videos from across the web with one another. Think of Pinterest as an online bulletin board!
Posted on 16. Dec, 2011 by Mary Girsch-Bock.
While the holidays always make us think about ways to engage residents in the holiday spirit, there are many activities and events that property managers can organize and easily implement that can be used not only during the holiday season, but throughout the year.
Posted on 05. Dec, 2011 by Charity Hisle.
Believe it or not, the world has not abandoned Twitter, in fact, just the opposite. While Facebook and Google Plus use are declining, Twitter is gaining users globally. The average user sends a half a Tweet per day and the site has reached 360 million registered users.
Posted on 10. Nov, 2011 by Jennifer Newton.
College and university campuses are increasingly defining sustainable practices for their campus communities. This is, in turn, raising the bar for students’ off-campus expectations.
If your property is near enough to a campus to provide housing to students or staff, take a moment to assess any green attributes that could be leveraged to attract eco-conscious tenants. If you discover your property doesn’t have much to boast about, let this exercise be an incentive to you to explore adding a few green assets to your property.
Posted on 27. Oct, 2011 by Bryan Ives.
The latest RealShare Apartments 2011 Conference drew over 1,400 executives from the multifamily industry. Many industry leaders presented throughout the daylong event, providing some valuable insights regarding current market influences and trends.
Posted on 06. Jul, 2011 by Mary Girsch-Bock.
Although the economy has started to trend upwards (a little), it’s still pretty tough out there. The question property managers may be asking themselves is “Where are easy places I can save a little money?”
Posted on 10. Mar, 2011 by Lisa Trosien.
Start using testimonials in your leasing office, in your models, on your website and even on your collateral materials. Have a variety of demographic groups in your testimonials. The 65 year old empty nester couple might not relate well to the 22 year old roommates fresh out of college in their first jobs, you know?
Posted on 09. Feb, 2011 by Lisa Trosien.
Several years ago, I had the honor of speaking at an industry conference held at the Wynn hotel in Las Vegas. It’s a great hotel and if you ever get the chance to stay there, take it. After three nights I was not only in love with the hotel, but I was big time in […]
Posted on 27. Oct, 2010 by Mike Brewer.
For a lot of people, searching for an apartment is one of those dreaded but necessary experiences you have to go through from time to time. It ranks up there with paying taxes, putting gas in your car and getting a haircut. People are busy and the process of searching for a new place to live just is not that much fun.
Posted on 05. Oct, 2010 by Aimee Miller.
We were fortunate to have Mindy Williams (President of RentandRetain.com and Apartment All Stars co-creator) as a featured presenter on our Webinar titled “How to Increase Your Occupancy in a Down Market”.