Tag Archives: Marketing
Posted on 13. Nov, 2014 by Vanessa Naranjo.
Are you privy to the art of marketing to Millennials? A recent article from MultiFamily Executive says that “The key to attracting students and young professionals as renters is to do so on their terms.” Pairing trends with the right content and tone are crucial to the success of marketing to Generation Y. Read the […]
Posted on 06. Nov, 2014 by Vanessa Naranjo.
Multi Family Executive recently shared an article discussing the commonalities between the hospitality and apartment industries and how Property owners and managers can gain knowledge from hospitality tactics. Looking outside of the multifamily industry can offer fresh perspectives on how to approach different aspects of your business. Read the full article here
Posted on 25. Sep, 2014 by Mary Girsch-Bock.
Property managers often refer to their properties as communities, and rightfully so. But have you ever thought about strengthening that community?One of the things that apartment dwellers typically cite about living in an apartment is a sense of isolation. Often, renters are new to the area, or even the state, and would like to meet […]
Posted on 19. Sep, 2014 by Marc Courtenay.
Marketing tools to turn vacancies into occupancies are worth a fortune. Like the technologies offered by Appfolio, there are many common sense methods to focus on your area’s target market. Each one of the following suggestions is not only intended to help you zoom in on new ways to attract a stream of potential tenants. […]
Posted on 11. Jul, 2014 by Alexis Hammond.
Baby Boomers and Millennials make up the two of the largest groups of renters in the United States. Trying to satisfy both groups at the same time offers owners and managers many options. Baby Boomers tend to be long term renters, while Millennials are more likely to move around, so trying to satisfy both comes […]
Posted on 19. Jun, 2014 by Marc Courtenay.
Whether you’re following your passion or just trying to be successful at what you do for a living, it always counts to be in that esteemed group we call “outstanding”. There is more research surfacing that gives practical guidance on the characteristics of those who flourish and those who flounder. It’s not just motivation that […]
Posted on 13. Jun, 2014 by Marc Courtenay.
The responses to my last article on filling vacancies fielded excellent suggestions from property managers. This kind of feedback offers ideas that are working now! Of course the ideas I shared in my series “50 Ways to Fill Your Vacancies” work well in today’s market. Yet those from our readers are personal favorites, innovative and […]
Posted on 25. Mar, 2014 by Alexis Hammond.
Part 2 of this informative eBook from Social Media Expert, Charity Zierten. She shares insider tips on how to use local social techniques to strengthen your brand message, building relationships and encourage loyalty with prospects and residents. Download Your eBook Here
Posted on 29. Jan, 2014 by Alex Osenenko.
Google+ is an Internet marketing tool that you can use to grow your property management business. If you’ve never used it before, think of it as an updated and digital re-creation of the yellow pages. It provides the same service to a local business by providing a category and a specific location for what you do and where you are. When your property management business is on Google+, anyone searching for a company like yours in your area will be able to find you.
Posted on 28. Dec, 2012 by Bryan Ives.
We co-hosted a great webinar with Grace Hill, featuring Darnell Holloway, Manager of Local Business Outreach at Yelp.com. Darnell covered a lot of material in this webinar from outlining the Yelp basics to unlocking your free online business tools.
Posted on 23. Oct, 2012 by Bryan Ives.
According to the article, “U.S. Apartment Owners See Profit Potential in Pooches” by Dawn Wotapka, on Nasdaq.com, apartments owners across the country are implementing dog friendly policies in order to attract and retain tenants.
Posted on 15. Oct, 2012 by Alex Osenenko.
We often hear that existing customer referrals are a significant source of our clients’ business. Activity on social media sites also helps to increase the quality of your relationship with your current customers. Marketers use the term “Top of Mind” for a service or company that’s most associated with a particular category.
Posted on 10. Oct, 2012 by Marc Courtenay.
This conversational experience on LinkedIn reinforces my belief that social media is working in a big way. Not only to attract business for our property managers, but to solicit new ideas and fresh perspectives. An example was the next comment from John, who weighed in with his point of view that deepened the scope of the conversation.
Posted on 05. Aug, 2012 by Bryan Ives.
When creating a website for your property management business it’s important to keep in mind that sometimes less is more.
Posted on 03. Aug, 2012 by Bryan Ives.
Facebook is a fantastic opportunity to not only connect with current and prospective residents, but the ability to enhance your property management business.
Posted on 10. Feb, 2012 by Charity Hisle.
The @ sign is like magic, it is called a Reply or a Mention and is public. When you use the @ symbol before someone’s name (for example: @CharityHisle) you are targeting that update TO that person. Twitter even links to that person’s account to help connect your followers to one another.
Posted on 23. Jan, 2012 by Marc Courtenay.
Believe it or not, there are up to 80 million people between the ages of 16 and 29 who will be filling your vacancies in the year ahead.
Posted on 17. Jan, 2012 by Charity Hisle.
With over 4 million users, Pinterest is now in the top 10 list of social networks! It is a unique (and public) website that allows users to organize and share images and videos from across the web with one another. Think of Pinterest as an online bulletin board!
Posted on 16. Dec, 2011 by Mary Girsch-Bock.
While the holidays always make us think about ways to engage residents in the holiday spirit, there are many activities and events that property managers can organize and easily implement that can be used not only during the holiday season, but throughout the year.
Posted on 05. Dec, 2011 by Charity Hisle.
Believe it or not, the world has not abandoned Twitter, in fact, just the opposite. While Facebook and Google Plus use are declining, Twitter is gaining users globally. The average user sends a half a Tweet per day and the site has reached 360 million registered users.
Posted on 10. Nov, 2011 by Jennifer Newton.
College and university campuses are increasingly defining sustainable practices for their campus communities. This is, in turn, raising the bar for students’ off-campus expectations.
If your property is near enough to a campus to provide housing to students or staff, take a moment to assess any green attributes that could be leveraged to attract eco-conscious tenants. If you discover your property doesn’t have much to boast about, let this exercise be an incentive to you to explore adding a few green assets to your property.