Tag Archives: Marketing

How To Please Baby Boomers and Millennial Renters

How To Please Baby Boomers and Millennial Renters

Posted on 11. Jul, 2014 by .

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Baby Boomers and Millennials make up the two of the largest groups of renters in the United States. Trying to satisfy both groups at the same time offers owners and managers many options. Baby Boomers tend to be long term renters, while Millennials are more likely to move around, so trying to satisfy both comes […]

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Being a “Remarkable” Property Manager

Being a “Remarkable” Property Manager

Posted on 19. Jun, 2014 by .

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Whether you’re following your passion or just trying to be successful at what you do for a living, it always counts to be in that esteemed group we call “outstanding”. There is more research surfacing that gives practical guidance on the characteristics of those who flourish and those who flounder. It’s not just motivation that […]

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Property Managers Share Secrets for Filling Vacancies

Property Managers Share Secrets for Filling Vacancies

Posted on 13. Jun, 2014 by .

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The responses to my last article on filling vacancies fielded excellent suggestions from property managers. This kind of feedback offers ideas that are working now! Of course the ideas I shared in my series “50 Ways to Fill Your Vacancies” work well in today’s market. Yet those from our readers are personal favorites, innovative and […]

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Local Social Media Is Your Competitive Advantage: Part Two (eBook)

Local Social Media Is Your Competitive Advantage: Part Two (eBook)

Posted on 25. Mar, 2014 by .

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Part 2 of this informative eBook from Social Media Expert, Charity Zierten. She shares insider tips on how to use local social techniques to strengthen your brand message, building relationships and encourage loyalty with prospects and residents. Download Your eBook Here

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Use Google Local Search To Grow Your Property Management Business

Use Google Local Search To Grow Your Property Management Business

Posted on 29. Jan, 2014 by .

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Google+ is an Internet marketing tool that you can use to grow your property management business. If you’ve never used it before, think of it as an updated and digital re-creation of the yellow pages. It provides the same service to a local business by providing a category and a specific location for what you do and where you are. When your property management business is on Google+, anyone searching for a company like yours in your area will be able to find you.

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How Property Managers Can Use Yelp.com To Their Advantage (Webinar Recap)

How Property Managers Can Use Yelp.com To Their Advantage (Webinar Recap)

Posted on 28. Dec, 2012 by .

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We co-hosted a great webinar with Grace Hill, featuring Darnell Holloway, Manager of Local Business Outreach at Yelp.com. Darnell covered a lot of material in this webinar from outlining the Yelp basics to unlocking your free online business tools.

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Dog Friendly Policies May Increase Profit for Apartment Owners

Dog Friendly Policies May Increase Profit for Apartment Owners

Posted on 23. Oct, 2012 by .

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According to the article, “U.S. Apartment Owners See Profit Potential in Pooches” by Dawn Wotapka, on Nasdaq.com, apartments owners across the country are implementing dog friendly policies in order to attract and retain tenants.

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3 Ways to Increase Profitability (eBook)

3 Ways to Increase Profitability (eBook)

Posted on 19. Oct, 2012 by .

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Increasing profitability is a common goal for property managers, but finding new ways to accomplish this goal can be challenging.

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Why Should Property Managers be Active on Social Media?

Why Should Property Managers be Active on Social Media?

Posted on 15. Oct, 2012 by .

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We often hear that existing customer referrals are a significant source of our clients’ business. Activity on social media sites also helps to increase the quality of your relationship with your current customers. Marketers use the term “Top of Mind” for a service or company that’s most associated with a particular category.

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Why Use Facebook or Twitter if You’re a Property Manager?

Why Use Facebook or Twitter if You’re a Property Manager?

Posted on 10. Oct, 2012 by .

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This conversational experience on LinkedIn reinforces my belief that social media is working in a big way. Not only to attract business for our property managers, but to solicit new ideas and fresh perspectives. An example was the next comment from John, who weighed in with his point of view that deepened the scope of the conversation.

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Best Practices for Creating an Effective Property Management Website (eBook)

Best Practices for Creating an Effective Property Management Website (eBook)

Posted on 05. Aug, 2012 by .

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When creating a website for your property management business it’s important to keep in mind that sometimes less is more.

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Facebook for Property Managers: How-To Guide (eBook)

Facebook for Property Managers: How-To Guide (eBook)

Posted on 03. Aug, 2012 by .

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Facebook is a fantastic opportunity to not only connect with current and prospective residents, but the ability to enhance your property management business.

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Managing Your Online Reputation (Webinar Recap)

Managing Your Online Reputation (Webinar Recap)

Posted on 20. Feb, 2012 by .

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In this webinar recording, Charity Hisle, an emerging leader within the multifamily industry shares her social media expertise on how to manage your online reputation.

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Twitter How-To’s: Part 3 of the Twitter Series for Property Managers

Twitter How-To’s: Part 3 of the Twitter Series for Property Managers

Posted on 10. Feb, 2012 by .

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The @ sign is like magic, it is called a Reply or a Mention and is public. When you use the @ symbol before someone’s name (for example: @CharityHisle) you are targeting that update TO that person. Twitter even links to that person’s account to help connect your followers to one another.

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10 More Pinterest Tips for Property Managers!

10 More Pinterest Tips for Property Managers!

Posted on 25. Jan, 2012 by .

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In our last post about Pinterest, we discussed why each property management group should have a Pinterest account. But how do you get creative with your account without being too salesy?

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How to Attract “Generation Y” Residents for Your Rental Properties

How to Attract “Generation Y” Residents for Your Rental Properties

Posted on 23. Jan, 2012 by .

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Believe it or not, there are up to 80 million people between the ages of 16 and 29 who will be filling your vacancies in the year ahead.

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Should Your Property Management Company Investigate Pinterest?

Should Your Property Management Company Investigate Pinterest?

Posted on 17. Jan, 2012 by .

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With over 4 million users, Pinterest is now in the top 10 list of social networks! It is a unique (and public) website that allows users to organize and share images and videos from across the web with one another. Think of Pinterest as an online bulletin board!

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Market Fun Holiday Events For Residents

Market Fun Holiday Events For Residents

Posted on 16. Dec, 2011 by .

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While the holidays always make us think about ways to engage residents in the holiday spirit, there are many activities and events that property managers can organize and easily implement that can be used not only during the holiday season, but throughout the year.

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What is Twitter? Part 1 of the Twitter Series for Property Managers

What is Twitter? Part 1 of the Twitter Series for Property Managers

Posted on 05. Dec, 2011 by .

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Believe it or not, the world has not abandoned Twitter, in fact, just the opposite. While Facebook and Google Plus use are declining, Twitter is gaining users globally. The average user sends a half a Tweet per day and the site has reached 360 million registered users.

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College Prep: Sustainable Off-Campus Living

College Prep: Sustainable Off-Campus Living

Posted on 10. Nov, 2011 by .

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College and university campuses are increasingly defining sustainable practices for their campus communities. This is, in turn, raising the bar for students’ off-campus expectations.

If your property is near enough to a campus to provide housing to students or staff, take a moment to assess any green attributes that could be leveraged to attract eco-conscious tenants. If you discover your property doesn’t have much to boast about, let this exercise be an incentive to you to explore adding a few green assets to your property.

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More Than 1,400 Attend RealShare Apartments Conference 2011

More Than 1,400 Attend RealShare Apartments Conference 2011

Posted on 27. Oct, 2011 by .

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The latest RealShare Apartments 2011 Conference drew over 1,400 executives from the multifamily industry. Many industry leaders presented throughout the daylong event, providing some valuable insights regarding current market influences and trends.

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Protecting Your Brand Online

Protecting Your Brand Online

Posted on 21. Sep, 2011 by .

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Do your employees understand your company expectations for online behavior? Do you require your employees to sign a social media policy?

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Everything Sends a Marketing Message

Everything Sends a Marketing Message

Posted on 02. Aug, 2011 by .

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Remember, anything that ‘touches’ the customer sends a strong marketing message. What are your materials saying about your company?

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Ways Property Managers Can Survive a Tough Economy

Ways Property Managers Can Survive a Tough Economy

Posted on 06. Jul, 2011 by .

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Although the economy has started to trend upwards (a little), it’s still pretty tough out there. The question property managers may be asking themselves is “Where are easy places I can save a little money?”

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