PropertyManager.com

10 More Pinterest Tips for Property Managers!

Posted on 25. Jan, 2012 by Charity Hisle.

In our last post about Pinterest, we discussed why each property management group should have a Pinterest account. But how do you get creative with your account without being too salesy?

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How to Attract “Generation Y” Residents for Your Rental Properties

Posted on 23. Jan, 2012 by Marc Courtenay.

Believe it or not, there are up to 80 million people between the ages of 16 and 29 who will be filling your vacancies in the year ahead.

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Should Your Property Management Company Investigate Pinterest?

Posted on 17. Jan, 2012 by Charity Hisle.

With over 4 million users, Pinterest is now in the top 10 list of social networks! It is a unique (and public) website that allows users to organize and share images and videos from across the web with one another. Think of Pinterest as an online bulletin board!

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Market Fun Holiday Events For Residents

Posted on 16. Dec, 2011 by Mary Girsch-Bock.

While the holidays always make us think about ways to engage residents in the holiday spirit, there are many activities and events that property managers can organize and easily implement that can be used not only during the holiday season, but throughout the year.

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What is Twitter? Part 1 of the Twitter Series for Property Managers

Posted on 05. Dec, 2011 by Charity Hisle.

Believe it or not, the world has not abandoned Twitter, in fact, just the opposite. While Facebook and Google Plus use are declining, Twitter is gaining users globally. The average user sends a half a Tweet per day and the site has reached 360 million registered users.

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College Prep: Sustainable Off-Campus Living

Posted on 10. Nov, 2011 by Jennifer Newton.

College and university campuses are increasingly defining sustainable practices for their campus communities. This is, in turn, raising the bar for students’ off-campus expectations.

If your property is near enough to a campus to provide housing to students or staff, take a moment to assess any green attributes that could be leveraged to attract eco-conscious tenants. If you discover your property doesn’t have much to boast about, let this exercise be an incentive to you to explore adding a few green assets to your property.

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More Than 1,400 Attend RealShare Apartments Conference 2011

Posted on 27. Oct, 2011 by Bryan Ives.

The latest RealShare Apartments 2011 Conference drew over 1,400 executives from the multifamily industry. Many industry leaders presented throughout the daylong event, providing some valuable insights regarding current market influences and trends.

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Protecting Your Brand Online

Posted on 21. Sep, 2011 by Charity Hisle.

Do your employees understand your company expectations for online behavior? Do you require your employees to sign a social media policy?

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Everything Sends a Marketing Message

Posted on 02. Aug, 2011 by Lisa Trosien.

Remember, anything that ‘touches’ the customer sends a strong marketing message. What are your materials saying about your company?

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Ways Property Managers Can Survive a Tough Economy

Posted on 06. Jul, 2011 by Mary Girsch-Bock.

Although the economy has started to trend upwards (a little), it’s still pretty tough out there. The question property managers may be asking themselves is “Where are easy places I can save a little money?”

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Why Should I Rent from You?

Posted on 10. Mar, 2011 by Lisa Trosien.

Start using testimonials in your leasing office, in your models, on your website and even on your collateral materials. Have a variety of demographic groups in your testimonials. The 65 year old empty nester couple might not relate well to the 22 year old roommates fresh out of college in their first jobs, you know?

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What My Kids and Walmart Taught Me About Sales

Posted on 09. Feb, 2011 by Lisa Trosien.

Several years ago, I had the honor of speaking at an industry conference held at the Wynn hotel in Las Vegas. It’s a great hotel and if you ever get the chance to stay there, take it. After three nights I was not only in love with the hotel, but I was big time in [...]

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Six Simple Actions That Keep Your Apartment Community ‘Tip of Tongue’

Posted on 27. Oct, 2010 by Mike Brewer.

For a lot of people, searching for an apartment is one of those dreaded but necessary experiences you have to go through from time to time. It ranks up there with paying taxes, putting gas in your car and getting a haircut. People are busy and the process of searching for a new place to live just is not that much fun.

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Webinar Recap: Increase Your Occupancy In a Down Market with Mindy Williams

Posted on 05. Oct, 2010 by Aimee Miller.

We were fortunate to have Mindy Williams (President of RentandRetain.com and Apartment All Stars co-creator) as a featured presenter on our Webinar titled “How to Increase Your Occupancy in a Down Market”.

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Interview with Lisa Trosien, Multifamily Industry Expert

Posted on 27. Sep, 2010 by Aimee Miller.

If you’re in the multifamily industry you have probably heard of Lisa Trosien. Lisa will be contributing articles to Property Manager.com and we started with a few questions to learn more about her perspective on important trends, marketing activities property managers should prioritize and the one thing she hates about her job!

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Obama’s College Apartment For Rent: Greatest Marketing Opportunity

Posted on 18. Jun, 2010 by Aimee Miller.

Not many apartments for rent make national news! And it is true, you probably won’t get the chance to market a property like this: “President Obama lived here and you can too!” It got us to thinking about new ways to help your apartment or house stand out from the crowd.

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June Property Management Marketing Ideas

Posted on 10. Jun, 2010 by Heather Blume.

June is a month with amazing marketing possibilities! With the kids getting out of school, the sun beating down and the days getting as long and bright as possible, how can we expect our traffic and touring numbers to do anything but shoot through the roof this month?

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May Property Management Marketing Ideas

Posted on 07. May, 2010 by Heather Blume.

I know that by the time I start seeing snippets of sunshine peeking through the Seattle clouds, the rest of the country must be 3 or 4 weeks into the beautiful weather that late April and Early May bring. As long as the outside is enticing, people will do the most that they can to spend time in it, which hopefully means a spike in on site traffic for you!

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April Property Management Marketing Ideas

Posted on 22. Apr, 2010 by Heather Blume.

April is one of my favorite months in property management because it’s full of ANTICIPATION! We’re all waiting for that first big weekend, when the leasing season really kicks in to high gear for all those late May and early June moves. Instead of waiting this year, why not take a proactive approach with some fresh ideas to drive traffic to your door?!

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The Emotional Drum Major: How A Positive Attitude Increases Sales

Posted on 15. Apr, 2010 by Heather Blume.

Mood is infectious to the people around us because as humans, we’re wired for it. In the world of apartment rentals, your emotional state can be a grand ally in helping you control a given situation.

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Property Management Marketing Ideas for March

Posted on 09. Mar, 2010 by Heather Blume.

We in the property management world know that sunshine brings in the tours, something that has proven to be a major challenge this year. To encourage a little more traffic, here are 3 ideas for your marketing teams.

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4 February Marketing Ideas for Property Managers

Posted on 10. Feb, 2010 by Heather Blume.

Whether you refer to the best known February holiday as Valentine’s Day or Single’s Awareness Day, this month packs a lot more marketing power than just events circling the 14th. Let’s look at 4 ideas that can bring you some buzz and some great new rentals!

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January Marketing Ideas for Property Managers

Posted on 14. Jan, 2010 by Heather Blume.

In the multifamily business world, January is a notoriously difficult month for us. Whether it’s the propensity for snow, the cold wind, or the fact that USA and TNT keep running excellent marathons of TV shows, we just have a hard time getting foot traffic in the door. Don’t let the blustery weather cool your renting power!

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Preparing Your 2010 Property Management Marketing Plan (Dec. 15 Webinar Recap)

Posted on 17. Dec, 2009 by Aimee Miller.

On December 15 AppFolio hosted a joint webinar with Multifamily Insiders and brought in a special guest speaker, Lisa Trosien. In the video below, Lisa shares her perspective on marketing trends, social media, tips and creative ideas from around the country to help you create a great plan for marketing your vacancies and property management [...]

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