Tag Archives: Marketing
Obama’s College Apartment For Rent: Greatest Marketing Opportunity
Posted on 18. Jun, 2010 by Aimee Miller.
Not many apartments for rent make national news! And it is true, you probably won’t get the chance to market a property like this: “President Obama lived here and you can too!” It got us to thinking about new ways to help your apartment or house stand out from the crowd.
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June Property Management Marketing Ideas
Posted on 10. Jun, 2010 by Heather Blume.
June is a month with amazing marketing possibilities! With the kids getting out of school, the sun beating down and the days getting as long and bright as possible, how can we expect our traffic and touring numbers to do anything but shoot through the roof this month?
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May Property Management Marketing Ideas
Posted on 07. May, 2010 by Heather Blume.
I know that by the time I start seeing snippets of sunshine peeking through the Seattle clouds, the rest of the country must be 3 or 4 weeks into the beautiful weather that late April and Early May bring. As long as the outside is enticing, people will do the most that they can to spend time in it, which hopefully means a spike in on site traffic for you!
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April Property Management Marketing Ideas
Posted on 22. Apr, 2010 by Heather Blume.
April is one of my favorite months in property management because it’s full of ANTICIPATION! We’re all waiting for that first big weekend, when the leasing season really kicks in to high gear for all those late May and early June moves. Instead of waiting this year, why not take a proactive approach with some fresh ideas to drive traffic to your door?!
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The Emotional Drum Major: How A Positive Attitude Increases Sales
Posted on 15. Apr, 2010 by Heather Blume.
Mood is infectious to the people around us because as humans, we’re wired for it. In the world of apartment rentals, your emotional state can be a grand ally in helping you control a given situation.
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Property Management Marketing Ideas for March
Posted on 09. Mar, 2010 by Heather Blume.
We in the property management world know that sunshine brings in the tours, something that has proven to be a major challenge this year. To encourage a little more traffic, here are 3 ideas for your marketing teams.
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4 February Marketing Ideas for Property Managers
Posted on 10. Feb, 2010 by Heather Blume.
Whether you refer to the best known February holiday as Valentine’s Day or Single’s Awareness Day, this month packs a lot more marketing power than just events circling the 14th. Let’s look at 4 ideas that can bring you some buzz and some great new rentals!
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January Marketing Ideas for Property Managers
Posted on 14. Jan, 2010 by Heather Blume.
In the multifamily business world, January is a notoriously difficult month for us. Whether it’s the propensity for snow, the cold wind, or the fact that USA and TNT keep running excellent marathons of TV shows, we just have a hard time getting foot traffic in the door. Don’t let the blustery weather cool your renting power!
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Preparing Your 2010 Property Management Marketing Plan (Dec. 15 Webinar Recap)
Posted on 17. Dec, 2009 by Aimee Miller.
On December 15 AppFolio hosted a joint webinar with Multifamily Insiders and brought in a special guest speaker, Lisa Trosien. In the video below, Lisa shares her perspective on marketing trends, social media, tips and creative ideas from around the country to help you create a great plan for marketing your vacancies and property management [...]
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Top Marketing Trends in 2010 To Help Property Managers Capture More Market Share (Oct. 29 Webinar)
Posted on 30. Oct, 2009 by Jonathan Brownfield.
Lori Snider, Property Management Marketing Expert and Professional Speaker, explores the current trends affecting marketing, sales, employees and business. In the below video recording (and slide deck) of the Oct. 29 web seminar, learn what’s coming in 2010, understand how these trends affect the overall business climate and learn creative ideas on how to grow [...]
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5 “Spooky” Suggestions for Property Managers This Halloween
Posted on 15. Oct, 2009 by Heather Blume.
I adore Halloween. I love it almost as much as I love Christmas, and I am one of those weird people who has multiple Christmas trees in their house.
I started decorating the other day for Halloween, putting up my glow in the dark skeletons and using that black light sensitive spider webbing to coat the [...]
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Moving Marketing Online: Interview with Nick Scarabosio, Jackson Group Property Management
Posted on 14. Sep, 2009 by Aimee Miller.
I recently had the chance to speak with Nick Scarabosio from Jackson Group Property Management in San Francisco, CA. San Francisco is a competitive market and you have to be thinking of creative ways to reach your audience…and Nick is pretty creative!
Aimee: How has your property management marketing changed over the past couple of years [...]
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Green Incentives For Residential Property Managers – Part 1
Posted on 31. Aug, 2009 by Marc Courtenay.
There has never been a better time for creative ways to attract and retain the kind of residents you want to rent or lease your properties. Appealing to thoughtful, conscientious and responsible people is actually easier than you think.
When I was a practicing counselor (I have an M.S. in Psychology with an emphasis in Marriage, [...]
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Who Wants to Earn a Steady Income? 5 Best Practices to Find New Property Management Clients
Posted on 25. Aug, 2009 by Russell Munz.
It’s not who wants to be a millionaire these days, it’s who wants to earn a steady income.
Nine years ago my business partner asked me to grow the property management business so it would pay the bills during a bad real estate market. Now our firm Pyramid Real Estate Group in Stamford Connecticut has over [...]
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The Dawn of Outrageous Opportunities for Property Managers
Posted on 06. Aug, 2009 by Marc Courtenay.
Interviewing property managers these days has been a very interesting experience. That’s because these are “the best of times and the worst of times” for property managers.
After all, on the west coast of the U.S.A. vacancy rates are up sharply. One Portland, Oregon property manager said he can’t remember a time when he has placed [...]
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Service Sells: 5 Rules of Property Management Customer Service
Posted on 28. Jul, 2009 by Aimee Miller.
Have you ever read a website or a company description that says something like…”We pride ourselves on delivering terrible service. Really, great service is expensive and we don’t think it is worth it so instead of great service we will provide pretty adequate to bad service. Thanks for your business.” Probably not! Really, we all [...]
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Challenges and Solutions for Residential Property Managers – Part 2
Posted on 14. Jul, 2009 by Marc Courtenay.
What an exciting time for residential property managers! As successful people well know, a crisis can equal an opportunity.
In Part 1 of Challenges and Solutions for Residential Property Managers, I discussed how property managers can attract and retain residents, even in today’s economic climate. For this article I’ll turn my attention to owners.
One of the [...]
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Challenges and Solutions for Residential Property Managers – Part 1
Posted on 10. Jul, 2009 by Marc Courtenay.
If you’re a property manager in today’s market you know you’re facing conditions that you may have never faced before. Those who are proactive and innovative will prosper, even in today’s economic conditions.
Currently in markets like Southern California, vacancies are at levels not seen in over 15 years. One property manager there told me, “Competition [...]
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New Opportunities to Market Your Company
Posted on 17. Jun, 2009 by Aimee Miller.
I was walking out of Trader Joe’s today and noticed a beautifully painted garbage can. Typically garbage cans are not really my area of focus but this one looked good. It was freshly painted (green) and the paper below it warned “Fresh Frazee Paint.” Kind of clever – they probably gave out the “wet paint” [...]
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Live from NARPM's 21st Annual Convention and Trade Show
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Cover Your Eyes! A Selection of Entries from Our "Worst Move-Out Photo" Contest
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5 Inexpensive Ways to Improve Your Rental Properties
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“Try Anti-Depressants,” and Other Ways Not to Respond to Resident Feedback
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Top 10 Property Management Pitfalls (Presentation by Daniel Bornstein, Landlord Attorney)
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Mary Girsch-Bock: Thanks! I think many times the intentions are g...
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4WallsRentals: So a true article! it's incredible how often they ...
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Chris Lukacs: I have the bed bug fix. Use this Diatomaceous Eart...
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admin: Hi Juniper, Great question. I found the following...
