PropertyManager.com

Property Managers: Know Your Audience When Marketing Online

Posted on 19. Aug, 2010 by Heather Blume.

I tell people repeatedly that I’d rather that they had no Facebook page than seeing a poorly thought out and executed one. Yet, I keep logging on, “liking” pages, and seeing sales pitches. If you go for the direct sale, you’re going to lose. Consider these stats from the video “Socialnomics”.

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4 Facebook Lead Generation Tips for Property Managers

Posted on 16. Aug, 2010 by Charity Hisle.

Can apartment communities increase their fan base AND acquire leads? Absolutely! We can take a page from a few top brands using Facebook today and apply similar techniques to our own marketing strategies. Here are 4 tips for getting leads on Facebook.

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How Property Managers Use Social Networking to Grow Their Business (Apr. 22 Webinar Recap)

Posted on 26. Apr, 2010 by Aimee Miller.

In this April 22nd webinar video recording, Mike Whaling, social media expert for the residential property management industry, talks about how property managers can use social media (think Facebook, Twitter, blogging) to connect with current and prospective residents as well as prospective owners.

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Hammer vs. Feather: Using Subtlety with Facebook

Posted on 18. Feb, 2010 by Heather Blume.

I see a lot of properties and companies doing a cannonball in the deep end of the Facebook swimming pool. I’d estimate that I’m “friended” or “followed” by at least six new properties or management companies a week.

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5 Ways Property Managers Can Build Their Facebook Audience

Posted on 19. Jan, 2010 by Charity Hisle.

In my last post “10 Tips for Property Managers Using Facebook”, we discussed the most important things you need to know to get your community Fan Page started on Facebook. Now that you have a Fan Page, what do you do?

Here are 5 ideas for building your audience on Facebook.

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Chris Brogan’s Social Media Ideas for Realtors (That Also Apply to Property Managers)

Posted on 29. Dec, 2009 by Aimee Miller.

I love Chris Brogan’s articles and have been reading them for quite some time now. Chris is a renowned social media expert with a history of helping businesses create online relationships with their audience. So it was with great pleasure that I read his most recent post, “If I were a Realtor.”

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SoftwareAdvice.com Survey: How Are Property Managers Using Technology?

Posted on 23. Dec, 2009 by Aimee Miller.

SoftwareAdvice.com recently sent out a survey to learn more about how property managers are using technology in their business.
A few interesting highlights:
1. Almost half of the companies surveyed grew their business last year – either growing by increased revenue or more units. This is great to hear in a struggling market! But how did they [...]

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10 Tips for Property Managers Using Facebook

Posted on 21. Dec, 2009 by Charity Hisle.

Facebook is opening doors for property managers to engage in conversation with residents and their local community. The question everyone wants to know is, how? It’s easier than you might think! Here are 10 tips for apartment communities using Facebook.

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Preparing Your 2010 Property Management Marketing Plan (Dec. 15 Webinar Recap)

Posted on 17. Dec, 2009 by Aimee Miller.

On December 15 AppFolio hosted a joint webinar with Multifamily Insiders and brought in a special guest speaker, Lisa Trosien. In the video below, Lisa shares her perspective on marketing trends, social media, tips and creative ideas from around the country to help you create a great plan for marketing your vacancies and property management [...]

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“Try Anti-Depressants,” and Other Ways Not to Respond to Resident Feedback

Posted on 30. Nov, 2009 by Heather Blume.

We used to ignore sites like Apartment Ratings and tell our people to try to just forget they were there and not take things personally. In the last two years though, the shift of the social media model has required a reexamination of our silence, and it’s been decided, by pretty much everyone out there, that it’s time to respond to online public resident feedback.

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Top Marketing Trends in 2010 To Help Property Managers Capture More Market Share (Oct. 29 Webinar)

Posted on 30. Oct, 2009 by Jonathan Brownfield.

Lori Snider, Property Management Marketing Expert and Professional Speaker, explores the current trends affecting marketing, sales, employees and business. In the below video recording (and slide deck) of the Oct. 29 web seminar, learn what’s coming in 2010, understand how these trends affect the overall business climate and learn creative ideas on how to grow [...]

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Moving Marketing Online: Interview with Nick Scarabosio, Jackson Group Property Management

Posted on 14. Sep, 2009 by Aimee Miller.

I recently had the chance to speak with Nick Scarabosio from Jackson Group Property Management in San Francisco, CA. San Francisco is a competitive market and you have to be thinking of creative ways to reach your audience…and Nick is pretty creative!
Aimee: How has your property management marketing changed over the past couple of years [...]

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5 Steps to Get More from Your Online Marketing (Aug. 26 Webinar Recap)

Posted on 31. Aug, 2009 by Aimee Miller.

Our webinar on Wednesday 8/26 (5 Steps to Get More from Your Online Marketing) was a great success!  Thanks to Brent for co-hosting this event and to Mike Whaling from 30Lines for being so knowledgeable and fun to listen to. Here is the entire recorded webinar including the audio.
Mike did such a great job – [...]

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Horizon Realty’s Twitter Debacle: It Can Help You With Your Property Management Social Media Plan

Posted on 29. Jul, 2009 by Aimee Miller.

I love reading Copyblogger’s articles – they are funny and always educational. Their most recent recent post, “What the Horizon Realty FAIL Can Teach You About Social Media,” has great reminders for an effective social media strategy.
In a nutshell, a resident with only about 20 Twitter followers, tweeted (under the now expired Twitter account name [...]

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Property Managers Surveyed About Their Use of Internet Marketing

Posted on 15. Jun, 2009 by Aimee Miller.

Many property managers look for the best ways to use the Internet to market their business so they can find more owners and fill vacancies faster. We surveyed a group of residential property managers to learn how they use the Internet for marketing, how they spend money to acquire tenants and how engaged they are [...]

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