PropertyManager.com

Rental Income with a “Home Away from Home” Approach

Posted on 12. Aug, 2011 by Marc Courtenay.

There are many ways to help owners expand their base of income and to separate yourself as a property manager that’s going above and beyond to help your clients succeed.

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SEO Continued: What is Digital Asset Optimization?

Posted on 24. Mar, 2011 by Charity Hisle.

The natural evolution of Search Engine Optimization is Digital Asset Optimization (DAO), the optimization of all of your online content. This includes images, audio files, video’s and even PDFs. Anything you place online has a keyword title, meta tag and a clear description to influence search engines.

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Beginning SEO for Property Managers

Posted on 17. Feb, 2011 by Charity Hisle.

SEO (Search Engine Optimization) is the process of improving the volume and quality of traffic to your website from internet search engines. Search engines want to return the most relevant results possible to their users. According to eMarketer, 94% of shoppers click on the 1st through 10th search results. Optimizing your online presence for search engines will drive traffic to your website.

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6 Topics for Your Property Management Blog

Posted on 18. Jan, 2011 by Aimee Miller.

We all know how happy great, new content makes Google. If you can find 30 minutes each week to write 1 or 2 articles for your property management blog you will definitely start to see more traffic coming to your website.

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How Property Managers Use Social Networking to Grow Their Business (Apr. 22 Webinar Recap)

Posted on 26. Apr, 2010 by Aimee Miller.

In this April 22nd webinar video recording, Mike Whaling, social media expert for the residential property management industry, talks about how property managers can use social media (think Facebook, Twitter, blogging) to connect with current and prospective residents as well as prospective owners.

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Keeping up with the Jones’s: Compare Away!

Posted on 21. Sep, 2009 by Aimee Miller.

Here are three sites I’ve found that help property managers compare things that are worth comparing:

Average rental rates
This is a helpful tool from RentBits (link). It lets you compare rents for apartments and houses in many geographic areas. It has an easy interface and you can see both the average and median prices over the [...]

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Moving Marketing Online: Interview with Nick Scarabosio, Jackson Group Property Management

Posted on 14. Sep, 2009 by Aimee Miller.

I recently had the chance to speak with Nick Scarabosio from Jackson Group Property Management in San Francisco, CA. San Francisco is a competitive market and you have to be thinking of creative ways to reach your audience…and Nick is pretty creative!
Aimee: How has your property management marketing changed over the past couple of years [...]

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5 Steps to Get More from Your Online Marketing (Aug. 26 Webinar Recap)

Posted on 31. Aug, 2009 by Aimee Miller.

Our webinar on Wednesday 8/26 (5 Steps to Get More from Your Online Marketing) was a great success!  Thanks to Brent for co-hosting this event and to Mike Whaling from 30Lines for being so knowledgeable and fun to listen to. Here is the entire recorded webinar including the audio.
Mike did such a great job – [...]

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Use Local Search to Increase Traffic to Your Property Management Website

Posted on 07. Jul, 2009 by Jonathan Brownfield.

Chances are, if you’re in the property management business then you’ve advertised your business in the local phone book.
The problem is, people are flooding to online search to find businesses and services, all but assuring the printed telephone directory the same fate as the Long Jawed Mastodon. The good news is that you can adapt [...]

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